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[http://www.behaviouralinsights.co.uk/sites/default/files/BIT%20Publication%20EAST_FA_WEB.pdf] - - public:weinreich
behavior_change, design, social_marketing, theory - 4 | id:77462 -

If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.

[http://www.theguardian.com/sustainable-business/behavioural-insights/behavioural-tracking-neuroscience-tools-sustainable-innovation-advertising-marketing-consumers] - - public:weinreich
behavior_change, research - 2 | id:77465 -

As David Ogilvy, the marketer, once said, "The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say."

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