Incentivizing positive behavior change
"Perhaps the most powerful influence on human behaviour is other people."
This group of papers on the use of mobile phones in India for social and behaviour change is the product of research and a two-day multi-stakeholder consultation in May 2013 sponsored by the United Nations Children's Fund (UNICEF) and the Digital Empowerment Foundation (DEF), leading to the formation of the organisation Mobile Social & Behavioural Change (MSBC). The white paper and the working paper present key areas where mobiles are contributing to social and behavioural changes and the limitations, as well as the scope, for expanding the social space for mobiles. The case studies paper is based upon examples of "mobile’s power to trigger new form[s] of social identity, including cultural, political and economic identities."
Research briefs that help guide social and behavior change communication (SBCC) practitioners when selecting research concepts, models and frameworks to consider when designing an SBCC program: Extended Parallel Processing Model, Social Learning Theory, Propensity Score Matching, Ideation, Gender Transformative Approaches, Integrated Model of Comm for Social Change, Theory of Planned Behavior, & DIffusion of Innovations.