If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.
As David Ogilvy, the marketer, once said, "The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say."
Other presentations in series - BC from Psych Perspective, BC from Health Equity/Disparities Perspective
Dan Ariely et al on behavioral economics - set of workbooks/videos
