Supporting USAID's "renewed emphasis on the application of research and evaluation to inform strategic thinking about development for low- and middle-income countries with a focus on "achieving the social and behavior changes needed to end preventable child deaths and improve under five development". All 1,313 papers identified can be accessed, searched and filtered to your interests
TryLife Season 2
Sentient has developed an emotional taxonomy that goes beyond the seven basic emotions to characterize 26 distinct emotions that directly impact consumer behavior.
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.
As David Ogilvy, the marketer, once said, "The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say."