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[https://hbr.org/2015/05/influence-people-by-leveraging-the-brains-laziness] - - public:weinreich
behavior_change, design, environment - 3 | id:76787 -

Anyone interested in influence should start by focusing on the environment of the individual they are trying to affect. Analyze that environment and find ways to make desirable actions easy and undesirable actions difficult. Remember that the human cognitive system aims to get the best possible outcome for the least possible energy cost.

[http://www.clinicaladvisor.com/aapa-2015-annual-meeting/behavior-change-motivational-interviewing/article/416493/] - - public:weinreich
behavior_change - 1 | id:76800 -

Successfully achieving a behavior change requires three types of power: want power, will power, and won't power: Want power requires patients to understand that making a change is consistent with their own internal vision of what they have for themselves and their lives, not what someone else wants Will power involves patients figuring out what they need to do to make the change — whether it's getting up earlier to have time to exercise, grocery shopping in a different way, or a willingness to get on a treadmill even when they're tired — before they are good at it, when it's still uncomfortable or distressing Won't power requires acknowledging what is getting in the way of making a specific behavior changed and figuring out a way to say “no” to whatever is pushing them toward counterproductive behaviors

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