Presentation by Ike Pigott
from Nonprofit Communications
Questions to ask before jumping into using social media in your own program
Craig Lefebvre beat me to posting on this, and did a better job of it than I would have.
A downloadable publication for people in social change organizations that focuses on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points. (via Guy Kawasaki)
Points to help you make sure your social marketing program is taking appropriate issues into account
Slight changes in the way you word a message can make a big difference in its effectiveness
Great advice for how to approach both marketing and life.
article from American Journal of Health Studies
An example of the importance of taking environmental factors into account when designing social marketing programs
Great publications, resources, trainings
presentations from the WOMMA Basic Training conference
from The Maytree Foundation
Tools of Change
from Young Entrepreneurs at Haas (YEAH)
how to create a social norms campaign from State University of New York at New Paltz
article by Charles B. Weinberg and Robin J.B. Ritchie
article from the Journal of Extension
SRI offers an interesting model for segmenting your audience based on their attitudes and values.
article by Barry J. Elliott with social marketing implications
example of a social marketing strategy
Higher Education Center for Prevention of Alcohol and Other Drugs
out of the box thinking from Bob Belinoff
Health Canada's excellent website
social marketing agency in England
from Johns Hopkins University Center for Communication Programs
from Health Communication Partnership
