The Philosophy of a Hashtag Strategy [http://pegfitzpatrick.com/the-philosophy-of-hashtag-strategy/] - 2015-02-22 22:17:31 - public:weinreich social_media, strategy, twitter - 3 | id:77029 -
Random Social Media Strategy Generator | 1360 Different Ideas | DK [http://justadandak.com/random-social-media-strategy-generator-1360-different-ideas/?utm_content=buffer3189f&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer] - 2015-02-16 22:05:42 - public:weinreich social_media, strategy - 2 | id:77039 -
DoSomething.org Staff Blog – This Domestic Violence Super Bowl Ad Is Powerful. It’s Also a Failure. [https://blog.dosomething.org/this-domestic-violence-super-bowl-ad-is-powerful-its-also-a-failure/] - 2015-02-09 00:58:04 - public:weinreich advertising, sample_campaigns, social_marketing, strategy - 4 | id:77055 -
Nonprofit Editorial Calendar Planning - Ideas | A Listly List [http://list.ly/list/D1J-nonprofit-editorial-calendar-planning-ideas] - 2015-02-09 00:50:26 - public:weinreich nonprofit, social_media, strategy - 3 | id:77058 -
Demystifying theory and its use in improvement -- Davidoff et al. -- BMJ Quality and Safety [http://qualitysafety.bmj.com/content/early/2015/01/23/bmjqs-2014-003627.full#aff-3] - 2015-01-29 01:27:55 - public:weinreich strategy, theory - 2 | id:77070 -
Campaign Tools & Tips | World Economic Forum - Campaign Tools & Tips [http://www.weforum.org/best-practices/creative-good/campaign-tools-tips] - 2015-01-28 19:20:21 - public:weinreich marketing, social_change, social_marketing, strategy - 4 | id:77073 -
How to run a transmedia storysprint – Learn Do Share [http://learndoshare.net/knowledgebase/how-to-run-a-transmedia-storysprint/] - 2014-11-20 22:13:27 - public:weinreich design, how_to, inspiration, storytelling, strategy - 5 | id:77211 -
A Facilitator’s Guide to Running a Reboot Lab – Part 1 of 4 – Learn Do Share [http://learndoshare.net/knowledgebase/a-facilitators-guide-to-running-a-reboot-lab-part-1-of-4/] - 2014-11-20 22:11:49 - public:weinreich design, how_to, inspiration, research, storytelling, strategy - 6 | id:77212 -
What's A Good Objective? - The Online Community Guide [http://www.feverbee.com/2014/05/whats-a-good-objective.html?utm_content=buffera8030&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer#] - 2014-10-06 06:00:47 - public:weinreich social_change, strategy - 2 | id:77289 -
Content Marketing for Social Good [http://www.slideshare.net/See3/slideshare-content-marketing-for-social-good-presentation-39666695] - 2014-10-05 21:58:11 - public:weinreich online_marketing, social_media, strategy - 3 | id:77297 -
Nuno Bernardo: The more we give away, the more people will pay [http://blog.mipworld.com/2014/09/nuno-bernardo-storytelling-digital-connected-audiences/#.VA57wGSwJCC] - 2014-09-09 04:14:21 - public:weinreich media, product, storytelling, strategy - 4 | id:77368 -
How to Repurpose Campaign Content for Different Channels (And Never Waste the Leftovers) [http://blog.hubspot.com/insiders/repurpose-content] - 2014-08-19 05:03:12 - public:weinreich social_media, strategy - 2 | id:77421 -
How to Use Behavioral Triggers to Spur Social Media Actions | Social Media Examiner [http://www.socialmediaexaminer.com/behavioral-triggers/] - 2014-06-16 06:11:52 - public:weinreich behavior_change, marketing, social_media, strategy - 4 | id:77513 -
Transmedia – different fields, different uses | Simon Staffans // Developing Media [http://simonstaffans.com/2014/05/02/transmedia-different-fields-different-uses/] - 2014-05-12 22:38:53 - public:weinreich storytelling, strategy - 2 | id:77549 -
How to Use Design Thinking to Improve Your Nonprofit’s Digital Strategy | Beth’s Blog [http://www.bethkanter.org/design-thinking/] - 2014-05-12 19:18:23 - public:weinreich design, how_to, strategy - 3 | id:77560 -
Clay Christensen’s Milkshake Marketing — HBS Working Knowledge [http://hbswk.hbs.edu/item/6496.html] - 2014-05-01 18:23:06 - public:weinreich branding, marketing, product, strategy, target_audience - 5 | id:77576 -
#STORYTOOLKIT: Hollywood's Storytelling Tips & Tricks Revealed [http://www.slideshare.net/CM1234/csa-story-toolkitv7?ref=http%3A%2F%2Fwww.scoop.it%2F] - 2013-12-09 07:18:31 - public:weinreich health_communication, storytelling, strategy - 3 | id:77718 -
Challenging the Public Stigma of Mental Illness: A Meta-Analysis of Outcome Studies [http://ps.psychiatryonline.org/article.aspx?articleid=1372999] - 2013-10-24 17:47:38 - public:weinreich behavior_change, mental_health, strategy - 3 | id:77742 -
Trendwatching.com's Consumer Trend Canvas (trend understanding worksheet) (pdf) [http://www.trendwatching.com/trends/pdf/2013-10%20CONSUMER%20TREND%20CANVAS.pdf?utm_medium=email&utm_campaign=resend+CONSUMER+TREND+CANVAS+en+NA&utm_content=resend+CONSUMER+TREND+CANVAS+en+NA+CID_723e633086732fbff06c3271ebbf69e9&utm_source=Campaign%20Moni] - 2013-10-16 20:51:58 - public:weinreich creativity, research, social_change, strategy, target_audience - 5 | id:77751 -
HealthCommWorks [https://cdc.orau.gov/healthcommworks/#5] - 2013-10-08 04:59:22 - public:weinreich behavior_change, evaluation, health_communication, how_to, strategy, theory - 6 | id:77766 -
“Storytelling and Social Change” guide | Working Narratives [http://workingnarratives.org/project/story-guide/] - 2013-10-04 07:24:07 - public:weinreich nonprofit, storytelling, strategy - 3 | id:77791 -
Zen Films: Transmedia Workflow [http://zenfilms.typepad.com/zen_films/2010/06/transmedia-workflow.html] - 2013-09-03 05:20:39 - public:weinreich storytelling, strategy - 2 | id:77813 -
How to Write a Transmedia Production Bible - Gary Hayes [http://www.screenaustralia.gov.au/getmedia/2b6459ab-3d05-4607-8fc6-10e1a8fff13d/Transmedia-prod-bible-template.pdf] - 2013-09-03 05:19:59 - public:weinreich how_to, storytelling, strategy - 3 | id:77814 -
How One Transmedia Storyteller Used Audience Research: Does "Ruby Skye" Suggest a Changing Approach to Writing (Online) Motion Pictures? | Randy Finch's Film [http://finchclasses.blogspot.com/2013/07/how-one-transmedia-stpryteller-used.html] - 2013-08-05 18:28:19 - public:weinreich storytelling, strategy, target_audience - 3 | id:77850 -
A New Framework for Customer Segmentation - Judy Bayer and Marie Taillard - Harvard Business Review [http://blogs.hbr.org/cs/2013/06/a_new_framework_for_customer_s.html?utm_source=feedburner] - 2013-06-14 17:26:59 - public:weinreich strategy, target_audience - 2 | id:77878 -
Earning smiles, tears and goosebumps - HXP Health Experience Project | HXP Health Experience Project [http://healthexperienceproject.com/earning-smiles-tears-and-goosebumps/] - 2013-06-12 22:48:19 - public:weinreich advertising, behavior_change, strategy - 3 | id:77885 -
Now & Next: Future of Engagement [http://www.slideshare.net/mslgroup/mslgroup-now-and-next-future-of-engagement] - 2013-05-29 18:23:39 - public:weinreich design, social_media, storytelling, strategy, target_audience - 5 | id:77894 -
The Power of Surprise as a Marketing Tool [http://www.verticalresponse.com/blog/the-power-of-surprise-as-a-marketing-tool/] - 2013-05-28 23:55:20 - public:weinreich marketing, strategy - 2 | id:77895 -
The Power of the Powers of Ten | Design Thinking [http://designthinking.ideo.com/?p=1043&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DesignThinking+%28Design+Thinking%29&utm_content=Bloglines] - 2013-05-27 18:32:08 - public:weinreich design, strategy - 2 | id:77902 -
'Just say no' campaigns could have opposite effect - Telegraph [http://www.telegraph.co.uk/health/healthnews/9675460/Just-say-no-campaigns-could-have-opposite-effect.html] - 2013-02-25 20:35:35 - public:weinreich behavior_change, social_marketing, strategy - 3 | id:77985 -
What Darwin Can Teach Government - Positive Deviancy [http://www.governing.com/blogs/bfc/col-positive-deviance-government-organizations-problem-solving.html] - 2013-02-11 18:21:04 - public:weinreich behavior_change, strategy - 2 | id:78001 -
Which Social Media Platform Do I Choose? | Inspiring Generosity [http://ht.ly/1hnGHK] - 2012-02-20 08:36:01 - public:weinreich social_media, social_network, strategy - 3 | id:78180 -
The Truth About Van Halen And Those Brown M&Ms; : The Record : NPR [http://www.npr.org/blogs/therecord/2012/02/14/146880432/the-truth-about-van-halen-and-those-brown-m-ms?device=iphone] - 2012-02-19 04:07:58 - public:weinreich evaluation, strategy - 2 | id:78185 -
25 SMART Social Media Objectives | Beth’s Blog [http://www.bethkanter.org/25-smart/] - 2012-02-16 21:56:23 - public:weinreich social_media, strategy - 2 | id:78186 -
Step-by-Step Guide to your Social Media Success [http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/] - 2012-02-16 21:54:15 - public:weinreich social_media, strategy - 2 | id:78187 -
Download Idealware's Free Social Media Guide | Inspiring Generosity [http://social.razoo.com/2011/10/download-idealwares-free-social-media-decision-guide/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+InspiringGenerosity+%28Inspiring+Generosity%29] - 2011-10-26 18:11:00 - public:weinreich social_media, strategy - 2 | id:78247 -
Fans aren’t just for Rockstars: A Framework for helping companies connect with their advocates and vice-versa | MackCollier.com - Social Media Training and Consulting [http://mackcollier.com/fans-arent-just-for-rockstars-a-framework-for-helping-companies-connect-with-their-advocates-and-vice-versa/] - 2011-06-10 18:08:16 - public:weinreich marketing, social_media, strategy - 3 | id:78357 -
Planning for Participation « Planning in High Heels [http://planninginhighheels.com/2011/02/08/planning-for-participation/] - 2011-03-09 04:44:30 - public:weinreich cgm, strategy - 2 | id:78428 -
Hospitals Host Mammogram ’Parties’ [http://www.healthleadersmedia.com/content/MAR-261829/Hospitals-Host-Mammogram-Parties.html] - 2011-01-26 19:13:00 - public:weinreich product, strategy - 2 | id:78518 -
How to Conduct a Competitive Analysis « Lisa Neal Gualtieri [http://lisaneal.wordpress.com/2010/12/13/ca/] - 2010-12-14 06:53:16 - public:weinreich online_marketing, strategy, target_audience - 3 | id:78585 -
That's Not Nice! Top 10 Tips for Responding to Negative Comments | NTEN: The Nonprofit Technology Network [http://www.nten.org/blog/2010/11/12/thats-not-nice-top-10-tips-responding-negative-comments] - 2010-11-23 05:16:05 - public:weinreich blogging, social_media, social_network, strategy - 4 | id:78619 -
Social Media is not a Strategy « Connection Agent [http://brandimpact.wordpress.com/2010/11/22/social-media-is-not-a-strategy/] - 2010-11-22 19:40:57 - public:weinreich marketing, social_media, strategy - 3 | id:78621 -
Nancy Duarte, That Resonates With Me, Reinvention Summit [http://sachachua.com/photos/v/comics/reinvention-that-resonates-with-me.png.html?g2_imageViewsIndex=4] - 2010-11-18 21:09:13 - public:weinreich storytelling, strategy - 2 | id:78623 -
The Engagement Pyramid: Six Levels of Connecting People and Social Change | Idealware [http://www.idealware.org/articles/engagement-pyramid-six-levels-connecting-people-and-social-change] - 2010-11-17 05:39:32 - public:weinreich social_change, social_network, strategy, target_audience - 4 | id:78626 -
A Response to “The Anatomy of a Movement” « Ask Spike [http://askspike.com/?p=384] - 2010-11-12 20:12:59 - public:weinreich social_change, strategy - 2 | id:78634 -
100 Social Media Tactics for Nonprofits | NetWitsThinkTank.com [http://www.netwitsthinktank.com/social-media/100-social-media-tactics-for-nonprofits.htm] - 2010-11-11 19:21:21 - public:weinreich blogging, nonprofit, social_media, social_network, strategy, twitter - 6 | id:78640 -
Building the case for working with cultural values « The Campaign Company’s Blog [http://thecampaigncompany.wordpress.com/2010/11/08/building-the-case-for-working-with-cultural-values/] - 2010-11-08 17:15:44 - public:weinreich social_norms, strategy, target_audience - 3 | id:78646 -
OpenIDEO - How might we increase the availability of affordable learning tools & services for students in the developing world? - Winning Ideas [http://openideo.com/open/how-might-we-increase-the-availability-of-affordable-learning-tools-educational-for-children-in-the-developing-world/winning-ideas/] - 2010-11-03 20:38:01 - public:weinreich design, strategy - 2 | id:78651 -
Five Steps to Nonprofit Messaging Success | Nonprofit Marketing | Getting Attention [http://gettingattention.org/2010/10/nonprofit-messaging-marketin.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+gettingattention+%28Nonprofit+Marketing%3A+Getting+Attention+Blog%29&utm_content=Google+Reader] - 2010-11-02 19:43:26 - public:weinreich behavior_change, health_communication, how_to, strategy - 4 | id:78654 -
Marketers, It’s Time To Rethink Target Market Segmentation [http://www.theharteofmarketing.com/2010/10/market-segmentation-with-social-media.html] - 2010-11-02 05:10:13 - public:weinreich marketing, strategy, target_audience - 3 | id:78655 -