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[https://openpolicy.blog.gov.uk/2020/03/06/introducing-a-government-as-a-system-toolkit/] - - public:weinreich
behavior_change, strategy, management, government, design - 5 | id:1489668 -

The new toolkit crosses local, central and international government action. It has many of the elements of the previous framework but also covers new ground. The most obvious is that we have changed the horizontal axis to better reflect the way government works in practice. This has meant including a number of new areas namely, influencing, engaging, designing, developing, resourcing, delivering and controlling (or managing). The vertical axis still follows the same logic from ‘softer’ more collaborative power at the top, down to more formal government power at the bottom of the axis. The update includes many familiar things from nudging behaviour to convening power and also adds new areas like deliberative approaches such as citizen juries. This is the framework for Policy Lab's new Government as a System toolkit. The new Government as a System toolkit framework. When looking across the whole system, it now has 56 distinct actions. Of course this isn’t an exhaustive set of options, you could create more and more detail as there is always more complexity and nuance that can be found in government. Importantly, we want policymakers to be considering how multiple levers are used together to address complex problems.

[https://creative.salon/articles/features/strategy-and-the-city-matt-waksman-gonorrhoea-low-alcohol-beer-and-the-autobahn] - - public:weinreich
strategy, behavior_change - 2 | id:1489497 -

In the first in his series of columns Ogilvy UK's head of strategy argues that accommodating behaviour - rather than adapting it - might be key to its change

[https://www.nature.com/articles/s41586-023-06840-9?utm_source=substack&utm_medium=email#change-history] - - public:weinreich
behavior_change, campaign_effects, policy, strategy - 4 | id:1489492 -

Scientific evidence regularly guides policy decisions1, with behavioural science increasingly part of this process2. In April 2020, an influential paper3 proposed 19 policy recommendations (‘claims’) detailing how evidence from behavioural science could contribute to efforts to reduce impacts and end the COVID-19 pandemic. Here we assess 747 pandemic-related research articles that empirically investigated those claims. We report the scale of evidence and whether evidence supports them to indicate applicability for policymaking. Two independent teams, involving 72 reviewers, found evidence for 18 of 19 claims, with both teams finding evidence supporting 16 (89%) of those 18 claims. The strongest evidence supported claims that anticipated culture, polarization and misinformation would be associated with policy effectiveness. Claims suggesting trusted leaders and positive social norms increased adherence to behavioural interventions also had strong empirical support, as did appealing to social consensus or bipartisan agreement. Targeted language in messaging yielded mixed effects and there were no effects for highlighting individual benefits or protecting others. No available evidence existed to assess any distinct differences in effects between using the terms ‘physical distancing’ and ‘social distancing’. Analysis of 463 papers containing data showed generally large samples; 418 involved human participants with a mean of 16,848 (median of 1,699). That statistical power underscored improved suitability of behavioural science research for informing policy decisions. Furthermore, by implementing a standardized approach to evidence selection and synthesis, we amplify broader implications for advancing scientific evidence in policy formulation and prioritization.

[https://courses.aimforbehavior.com/free-behavior-and-innovation-frameworks] - - public:weinreich
design, theory, strategy, how_to, behavior_change - 5 | id:1489294 -

Free Behavior Design, Innovation and Change Tools These frameworks started out as internal tools we would use on client projects at Aim For Behavior, that would help us save time and create better outcomes for the customers and the companies we were working with. We are always adding more frameworks or iterating the current ones based on the feedback.

[https://www.nyu.edu/about/news-publications/news/2023/november/new-psychology-study-unearths-ways-to-bolster-global-climate-awa.html] - - public:weinreich
target_audience, strategy, health_communication, behavior_change, environment - 5 | id:1489292 -

“We tested the effectiveness of different messages aimed at addressing climate change and created a tool that can be deployed by both lawmakers and practitioners to generate support for climate policy or to encourage action,” says Madalina Vlasceanu, an assistant professor in New York University’s Department of Psychology and the paper’s lead author. The tool, which the researchers describe as a “Climate Intervention Webapp,” takes into account an array of targeted audiences in the studied countries, ranging from nationality and political ideology to age, gender, education, and income level. “To maximize their impact, policymakers and advocates can assess which messaging is most promising for their publics,” adds paper author Kimberly Doell, a senior scientist at the University of Vienna who led the project with Vlasceanu. Article: https://osf.io/preprints/psyarxiv/cr5at Tool: https://climate-interventions.shinyapps.io/climate-interventions/

[https://www.tomdarlington.co.uk/blog/betterquestions] - - public:weinreich
inspiration, management, research, strategy - 4 | id:1489291 -

If you’re trying to think and act more creatively and more critically, focus on asking better, more interesting questions of the briefs you’re tasked with answering. What we teach children can and should be applied to our own professional lives, too. A focus on problems and solutions first, promotes consistent, ‘safe’ answers, but won’t move the work on. Spending time on asking and answering better questions will help refine the understanding of a problem and will create the conditions for new, interesting and challenging solutions.

[https://www.userinterviews.com/blog/thinking-styles-research-indi-young] - - public:weinreich
research, target_audience, strategy, marketing, design - 5 | id:1489288 -

But she did explain how researching and designing for the majority or “average user” actually end up ignoring, othering, and harming the people our designs are meant to serve. Indi shared how she finds patterns in people’s behaviors, thoughts, and needs—and how she uses that data to create thinking styles that inform more inclusive design decisions. Indi talked about… Why researchers should look for patterns, not anecdotes, to understand real user needs. What are thinking styles and how to uncover and use them. Why your “average” user often doesn’t exist in the real world, and how we can do better.

[https://behavia.de/behavioral-journet-assessment/] - - public:weinreich
behavior_change, design, strategy - 3 | id:1489286 -

From a process perspective, our task then becomes figuring out the optimal behavioral flow that reduces the friction between intentions and desired behaviors and stimulates progression through the journey – assuming at least a moderate interest in what is being offered by the organization.

[https://www.youtube.com/watch?app=desktop&v=LGOnJDek5To&fbclid=IwAR0Hq3iYX7q81RsWP4uXadFwPSfNH-sQpbP6E-ucJCrIpppnSC3WFiRPmzA] - - public:weinreich
social_change, strategy, theory - 3 | id:1484416 -

Causal layered analysis, a theory and practice of organisational, social and civilisational change, seeks to transform the present and the future, through deconstructing and reconstructing reality at four levels. The levels are: the litany or day to day unquestioned views of reality, the systemic, the worldview/stakeholder perspective and the deepest, often unconscious, myths and metaphors. Problems are considered at all four levels and multiple worldviews and stakeholders are brought into to consider alternatives. By moving up and down layers and considering alternative perspectives, transformative policy and strategic solutions are created.

[https://www.thedecisionstack.com/] - - public:weinreich
theory, strategy - 2 | id:1484403 -

I hope this post gives some ideas to product leads on how to use the Decision Stack as a mental model in all sorts of conversations. The stack is a really powerful coaching tool. It is a framework that helps you to discuss things like: How to achieve alignment and directional clarity across the board. Use the Stack to connect the dots. Ask why things are the way they are and how the organization is planning to reach their goals. Use it to discuss goals and where shared goals would be possible. Use it to discuss team topologies, team empowerment, and mandate.

[https://journals.sagepub.com/doi/10.1177/15245004231187134] - - public:weinreich
design, evaluation, management, social_marketing, strategy - 5 | id:1484374 -

While failure in social marketing practice represents an emerging research agenda, the discipline has not yet considered this concept systematically or cohesively. This lack of a clear conceptualization of failure in social marketing to aid practice thus presents a significant research gap.

[https://behaviourkit.com/behavioural-design-tools/the-behaviour-change-strategy-matrix] - - public:weinreich
behavior_change, strategy - 2 | id:1484367 -

The Behaviour Change Strategy Matrix means you can approach behaviour change methodically. Assess the complexity of the desired behaviour change and the target group's readiness in order to select a behaviour change strategy. So that you can design solutions that truly resonate with your target group's abilities and willingness to change.

[https://xplaner.com/2009/07/06/toward-a-theory-of-information-relativity/] - - public:weinreich
design, health_communication, inspiration, strategy - 4 | id:1461550 -

Getting the question right is the most important component in information design, and it’s the most common point where information design goes wrong. This is because information is always relative. Always. Before you can undertake any kind of visualization exercise, you need to know what question you want to answer, and for whom. So I propose the beginnings of a theory of information relativity: 1. All information is relative, and it’s always relative: relative to the observer and the observer’s point of view; relative to the culture and its values; relative to the situation; relative to what has come before, and to what will come next. 2. The value of information is always relative because it is directly related to it’s usefulness, which depends on the user, the context and the situation. 3. Information design must therefore be driven by the context within which it will be experienced. Information design must serve the needs of real human beings doing real things. Information wants to be used.

[https://www.marketingweek.com/ritson-marketers-creativity/] - - public:weinreich
creativity, inspiration, marketing, strategy - 4 | id:1461459 -

“One of the greatest gifts strategists can give themselves is the humility to appreciate that tactical ideas are neither their strength nor their responsibility. Setting up goals and scoring them are two very different things. To do one well you usually need to ignore the other. ...Strategy is not lesser than creativity, because it pre-empts and prepares it for victory. A brand must travel through the confusing forests of targeting, positioning and objectives before it can set up camp on the fertile field of creativity.“

[https://journals.sagepub.com/doi/10.1177/1090198106297855?url_ver=Z39.88-2003&rfr_id=ori:rid:crossref.org&rfr_dat=cr_pub%20%200pubmed] - - public:weinreich
behavior_change, how_to, social_norms, strategy, target_audience - 5 | id:1461410 -

This article reviews 10 techniques used to identify opinion leaders to promote behavior change. Opinion leaders can act as gatekeepers for interventions, help change social norms, and accelerate behavior change. Few studies document the manner in which opinion leaders are identified, recruited, and trained to promote health. The authors categorize close to 200 studies that have studied or used opinion leaders to promote behavior change into 10 different methods. They present the advantages and disadvantages of the 10 opinion leader identification methods and provide sample instruments for each. Factors that might influence programs to select one or another method are then discussed, and the article closes with a discussion of combining and comparing methods.

[https://medium.com/@bill.bannear/the-new-zeitgeist-relationships-and-emergence-e8359b934e0] - - public:weinreich
design, social_change, strategy - 3 | id:1414217 -

Fast forward to 2023, and there is a new zeitgeist around complexity and systems change. Depending on who you are, dear reader, I’m either late to the zeitgeist, or in the vanguard, but it basically boils down to this: We need to stop trying to design the solution, and instead design for the conditions that enable the emergence of many solutions. Fostering more, quality and trusted relationships is a critical enabler of that emergence. For the catalysers of complex system change (often government), that means starting to value relationships as a key outcome.

[https://miro.com/app/board/uXjVP8lFcUw=/] - - public:weinreich
behavior_change, design, how_to, inspiration, strategy - 5 | id:1294794 -

Hi, I'm Robert I hope this concept card is useful for you and helps you add a new tool to your toolbox. As someone who helps teams develop products, services and experiences, I did not see many open resources out there that combine behavioral science with other strategy and design processes, so I decided to take my experience and create frameworks and boards to share for free. If you have questions on the framework you can connect with me on Linkedin or see my website.

[https://media.nesta.org.uk/documents/changing-minds_about_changing_behaviours_Xi5X9RC.pdf] - - public:weinreich
behavior_change, health_communication, obesity, policy, strategy - 5 | id:1294089 -

When it comes to reducing obesity, evidence shows that changing food environments is more effective than measures that try to educate or change the behaviour of individuals. The interventions that participants consider to be most acceptable are the same as those that they perceived to be most effective at tackling obesity. However, the interventions that were reported to be least effective and least acceptable — such as reducing portion sizes and the taxation of unhealthy foods — may actually have the greatest potential for promoting healthy eating at the population level. While we must be cautious with how we interpret correlations like this, it suggests that addressing the disconnect between the evidence base and public understanding may be a viable way of influencing public acceptability

[https://www.behaviourworksaustralia.org/about/the-method] - - public:weinreich
behavior_change, how_to, strategy, theory - 4 | id:1287035 -

Developed over several years, the BehaviourWorks Method is a tried and tested approach to changing behaviours. Consisting of three primary phases - Exploration, Deep Dive and Application - The Method can be used in full, or in parts, to gather evidence on the behaviour change approach that is most likely to work.

[https://www.leadershipcentre.org.uk/artofchangemaking/theory/stakeholder-analysis/] - - public:weinreich
management, strategy, target_audience - 3 | id:1276554 -

Stakeholder analysis identifies those who have influence in a system. It provides a framework to help understand the needs that they have and how to respond to those needs. Trust and Agreement Stakeholder analysis categorises people according to the amount of agreement they have for change and the amount of trust they have in the organisation to make it happen.

[https://www.nngroup.com/articles/antipersonas-what-how/?utm_source=Alertbox&utm_campaign=272d971a00-EMAIL_CAMPAIGN_2020_11_12_08_52_COPY_01&utm_medium=email&utm_term=0_7f29a2b335-272d971a00-24361717] - - public:weinreich
ethics, strategy, target_audience - 3 | id:1276550 -

Usually, creating an antipersona makes sense if your product or service: deals with sensitive information that, if inadvertently exposed, can threaten the users’ or organization wellbeing (e.g., fraud, identity theft, harassment, disinformation, illegal content) poses potential physical or emotional threats to people (e.g., injury, or death as the direct result of misusing the product). If there is an opportunity for these harms to occur as the direct result of anyone using the product, there should be one or more antipersonas to represent the risk. Always balance the chance of such a misuse with its consequences in order to determine if an antipersona is worth creating. Even a misuse that is very unlikely to happen might be worth of an antipersona if its consequences are extreme.

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