Simple Lesson in Public Sector/Non-Profit Website Return on Investment (ROI)
Public Sector Marketing 2.0
Public Sector Marketing 2.0
A searchable collection of audience research conducted or sponsored by HHS agencies.
A Formative Research Handbook for California HIV Prevention Programs
SRI offers an interesting model for segmenting your audience based on their attitudes and values.
Article on how desktop demographic software can be used in the social marketing of drug abuse prevention programs from the Indiana Prevention Resource Center.
Results of more than 30 focus groups, and survey of more than 1,800 American adults to discover how patients perceive their doctors' role in disease prevention, and how likely they are to heed a doctor's advice.
"Guide to Evaluation Primers" and "Planning and Using Survey Research Projects" from Robert Wood Johnson Foundation