Narrative capture is when an industry, company, or group changes the common narrative for their benefit, even if that just means changing the status quo. What are our baseline expectations? What is acceptable behavior? What is the way we measure fairness? What should we complain about? As expected, narrative capture is different. Here are some of its forms.
Then our hero enters, and decides to coordinate and plan a persuasion campaign to get the rule changed. Here’s how I think this went down. He in advance arranges for various sources to give him a signal boost when the time comes, in various ways. He designs the message for a format that will have maximum reach and be maximally persuasive. This takes the form of an easy to tell physical story, that he pretends to have only discovered now. Since all actual public discourse now takes place on Twitter, it takes the form of a Twitter thread, which I will reproduce here in full.
report from MacArthur Foundation and Pew Internet Center
The Media Volunteer Project lets people from the nonprofit community share their own media contact information in exchange for access to everyone else's information.
An opportunity for hand-washing campaigns to take advantage of a news peg to get their messages out.
The nine laws of successful advocacy communications from Fenton Communications
From the Health Communication Unit, University of Toronto