Selling Sympathy
how a business major helped panhandlers market their requests
how a business major helped panhandlers market their requests
A list of over 100 different marketing channels to help get your creativity going (from Coolz0r)
Marketing to the human ego - from BrandChannel
Great interview about marketing to youth
Great advice for how to approach both marketing and life.
Manifestos on marketing, management and other issues designed to change minds and spread important ideas.
Article from Business Week
a guerilla marketing campaign using cardboard figures making the point about the need for public toilets
This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.
home page for documentary on new marketing techniques