Designing for behaviour change: Tip 1 - RSA
[https://www.thersa.org/designing-for-behaviour-change-tip-1?utm_content=bufferf5aef&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer] - - public:weinreich
Increases in condom use were larger for longer campaigns and in nations that scored lower on the human development index. Increases in transmission knowledge were larger to the extent that respondents reported greater campaign exposure, for more recent campaigns, and for nations that scored lower on the human development index.
USAID Global Learning Center free online course
Video in Hebrew
in Hebrew
http://www.tirf.ca/publications/project_show.php?pid=80
The results suggest that short-term campaigns have a limited effect and a more prolonged approach should be considered.
Brilliant commercial and faux website from Humane Society
Salter Mitchell
Providing a voice to those working in social marketing and behavior change communication.
Well-done video
Social marketing in 60 seconds - By Sharyn Rundle-Thiele, Professor in social marketing, Griffith University
"Perhaps the most powerful influence on human behaviour is other people."