Here's an interesting question: what if the best way to change someone’s behaviour is to encourage them to fail?
And what impact would that have on your marketing campaigns and messaging?
In Canada, the Ministry of Health decided to see if they could encourage people to quit smoking by telling smokers that they’ll probably fail to quit smoking...
Accurate classification of smoking status has long been regarded as an essential
prerequisite for advancing tobacco-related epidemiologic, treatment, and policy research.
However, the descriptors we commonly use to classify people who smoke may inadvertently
perpetuate harmful, stigmatizing beliefs and negative stereotypes. In recognizing the power
of words to either perpetuate or reduce stigma, Dr. Nora Volkow—Director of the National
Institute on Drug Abuse—recently highlighted the role of stigma in addiction,1
and the
movement encouraging the use of person-first language and eliminating the use of slang and
idioms when describing addiction and the people whom it affects.2,3
In this commentary, we make an appeal for researchers and clinicians to use personfirst language (e.g., “people who smoke”) rather than commonly used labels (e.g., “smokers”)
in written (e.g., in scholarly reports) and verbal communication (e.g., clinical case
presentations ) to promote greater respect and convey dignity for people who smoke. We
assert that the use of precise and bias-free language to describe people who smoke has the
potential to reduce smoking-related stigma and may enhance the precision of scientific
communication.
Aspirational Communication, an approach that seeks to motivate and mobilize people to support a cause by connecting it to the audience’s aspirations for their own lives. I specifically suggest a six-step framework based on the approach that can help social movements to drive durable attitude change.
Teen vaping continues to rise across the country. Without effective intervention, we are facing a new generation of nicotine addiction. That’s why we feel it...
In a study, the researchers said that smokers who had limited familiarity with information technology were more likely to consider antismoking messages manipulative and boring when they browsed those messages on a website with interactive features, such as sliders, mouseovers and zooming tools.
Halpern et al. ended up demonstrating the importance of loss aversion in two different ways. The more obvious is that smokers are far more likely to quit if they stand to lose money if they fail. The more subtle is that the very prospect of incurring losses makes people far less willing to enter a smoking-cessation program. Despite the greater comparative effectiveness of the deposit program, the reward program is likely to be more successful, because far more people will sign up for it.
