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[http://www.theguardian.com/sustainable-business/behavioural-insights/behavioural-tracking-neuroscience-tools-sustainable-innovation-advertising-marketing-consumers] - - public:weinreich
behavior_change, research - 2 | id:77465 -

As David Ogilvy, the marketer, once said, "The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say."

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