According to a recent study of about 100 college students, some TV shows help viewers to become kinder and more generous toward people who are different from them — even if the show itself doesn’t directly address diversity.
“After viewing meaningful entertainment, as opposed to more humorous entertainment, people were more likely to help in general, but also they were more likely to help someone who was different from them,” explained Erica Bailey, a mass communications doctoral student at Penn State and lead author of the study.
We connect TV/film dealing with important issues to nonprofits working to spark social change. Call for Action! on set + real-world impact = AndACTION. A project of Spitfire Strategies.