This paper offers a refreshed and expanded view of how behavioural science can support sustainable development. It presents a comprehensive, evidence-based resource designed to help countries integrate behavioural insights into their policies and programmes for achieving the Sustainable Development Goals (SDGs). At the heart of the paper is a global database of 201 behavioural and nudge interventions, each aligned with one or more of the 17 SDGs. You can explore the full database here: https://docs.google.com/spreadsheets/d/1tWy0X2Aq08kIUNYG-Cw5FQsvakdKSyKGKen7_hc2F48/edit?gid=1627241714#gid=1627241714

That is the idea behind Ask for Angela, a UK campaign to help people leave unsafe dates discreetly. If someone feels uncomfortable, they can ask the bartender: “Is Angela here?” Staff are meant to be trained to know this is a signal for help. They can step in, call a taxi, or arrange a safe exit. The design is elegant: - A simple, memorable code - Low cost - Easy to spread But when reporters tested it, about half of venues failed to respond properly. Staff hadn’t been trained, or forgot what to do. This happens often with programmes. Even the simplest ideas can fail without a system to support them.

A psychiatrist couldn’t keep up with the demand for mental health care. So he hired grandmothers. He asked himself a simple question: who do people already trust with their problems? The majority said it was grandmothers. They are wise, respected and embedded in the community. He trained them in basic therapy for common mental health disorders and gave them benches in public spaces. The results speak for themselves : → Thousands sought support → Depression symptoms dropped → A randomised trial showed it worked better than standard primary care

There’s so much to admire in this. Where to begin? First off, the way it kicks against outdoor porn in the first few seconds, going from a wispy vocal song to hardcore thrash metal. Then you’ve got the wonderful mash-up, using (deep breath)… — animated cartoons — videogames — weather reports — documentary (hello Aron Ralston) — user-generated content — medical X-rays — allegory (Death chasing a runner) And finally… — a product demo. Plus what a wonderful script: “Mother Nature can be a real motherf… That’s why Columbia engineers everything we make from anything nature can throw at you.” Topped by the superb endline, which might have been written by a copywriter with 50 years’ experience or a dope-smoking 17-year-old on day release: Engineered for Whatever. (From Paddy Gilmore's newsletter)

video: https://www.youtube.com/watch?v=yK3ElXX5S6E

n this essay, Sherine Guirguis and Michael Coleman tell the story of the lesson that shaped their careers. It was a lesson that occurred while navigating a particularly challenging set of circumstances—how to deliver polio vaccines to children in remote areas of Pakistan under Taliban control.

Video: https://www.youtube.com/watch?v=N_TOX9mjEtw

The first objective was to provide an overview of all activities that were employed during the course of a research project to develop a relapse prevention intervention for interdisciplinary pain treatment programs. The second objective was to examine how co-design may contribute to stakeholder involvement, generation of relevant insights and ideas, and incorporation of stakeholder input into the intervention design.

Don't Get Vaccinated funeral home truck - during Covid

Planned Parenthood sexual health chatbot

S:US will oversee the vending machine’s operation at 1676 Broadway in Brooklyn, outside of a supportive housing facility run by the organization. The machine will stock a variety of health and wellness supplies, such as naloxone (Narcan®), hygiene kits, and safer sex kits. S:US will restock the machine and include items that meet the needs of the local community alongside harm reduction supplies.

Photos they want with advice they need More than half of Kiwis over 65 have encountered a scam in the last 12 months. Help keep your loved ones safe from scammers by creating a Screen Saver with handy banking safely tips for them. Take a photo of your kids holding a sign with one of our tips, and apply it to the wallpaper on their device so they have photos they want with advice they need. It’s a fun and effective way for you and your kids to fight scams together.

We’re delighted to invite you to download the latest version of the Behavioral Science Annual – a collection of case studies filled with social interventions and applied behavioral science. This year the Annual is truly global, meaning you’ll find a whole collection of international cases, from: Tackling childhood malnourishment in Andean communities Incentivizing COVID-19 vaccination among Chicago youth Reducing drink driving on Australian country roads Creating the habit of hand washing with soap in rural Indian schools Addressing the high drop-off rates of stem-cell donors Preventing hidden hunger in West African countries Reducing food waste by redesigning bread packaging Giving new life to the end slices of a loaf Making the health benefits of Yogurt+ attractive and understandable Fighting night crime in Melbourne’s darkest streets Tackling overcrowding in French train stations Reducing waste being dumped outside of bins in London’s borough of Westminster

Iceland went from 42% of its 15 and 16 year olds having been drunk in the past month in 1998 to only 5% in 2018. This change is a great case study in offering alternative behaviors and shifting social norms on a national scale.

If you knew that Bengaluru’s informal waste pickers stopped over 38 crores kilograms of waste from reaching the landfills every year so the waste could be recycled, wouldn’t you feel like making song to celebrate it? We already did! #InvaluableRecyclers

The Saudi General Authority for Statistics is running an ad gently asking people to stop inviting census takers into their homes for coffee and meals.

In our study, no evidence was found for a protective effect of the most common UK safer gambling message. Alternative interventions should be considered as part of an evidence-based public health approach to reducing gambling-related harm.

Research consistently shows evidence-based social and behavior change (SBC) programs can increase knowledge, shift attitudes and norms and produce changes in a wide variety of behaviors. SBC has proven effective in several health areas, such as increasing the uptake of family planning methods, condom use for HIV prevention, and care-seeking for malaria. Between 2017 and 2019, a series of comprehensive literature reviews were conducted to consolidate evidence that shows the positive impact of SBC interventions on behavioral outcomes related to family planning, HIV, malaria, reproductive empowerment, and the reproductive health of urban youth in low- and middle-income countries. The result is five health area-specific databases that support evidence-based SBC. The databases are searchable by keyword, country, study design, intervention and behavior. The databases extract intervention details, research methodologies and results to facilitate searching. For each of the five health areas, a “Featured Evidence” section highlights a list of key articles demonstrating impact.

In our coffee room experiment, we found that contributions to an honesty box for paying for coffee substantially increased when we stuck photocopied images of eyes on the wall in the coffee corner, compared to when we stuck images of flowers on the wall. This makes the point that people are generally nicer, more cooperative, more ethical, when they believe they are being watched, a point that I believe, in general terms, to be true.

Leveraging artificial intelligence (AI)–driven apps for health education and promotion can help in the accomplishment of several United Nations sustainable development goals. SnehAI, developed by the Population Foundation of India, is the first Hinglish (Hindi + English) AI chatbot, deliberately designed for social and behavioral changes in India. It provides a private, nonjudgmental, and safe space to spur conversations about taboo topics (such as safe sex and family planning) and offers accurate, relatable, and trustworthy information and resources.

Excellent contrast with Embrace Life of gain vs loss framing!

So Limaye and Johns Hopkins have created a free two-hour course on the online platform Coursera that's open to anyone. It's called COVID Vaccine Ambassador Training: How to Talk to Parents. Their goal is to prepare everyone, from principals to PTA presidents, to counter misinformation with empathy and, ultimately, to move more people to seek out the lifesaving vaccine.

In 2010, Colombia's defense minister contacted an ad agency to create an idea to demobilize FARC members, the oldest guerrilla army in Latin America. The agency, after spending over a year talking to nearly 100 of its members, learned two main things (1). -First, guerrilla members are ordinary men and women and not only guerrillas, a fact which is often forgotten after 60 years at war. -Secondly, they are more likely to demobilize during Christmas as it is a sensitive and emotional period. Based on these insights, they had a clever idea to put a Christmas tree in strategic walking paths in the middle of the jungle that would light up when someone passed by with a message promoting demobilization. The results? Three hundred thirty-one people who demobilized named this idea as one of the reasons to do so. Over the years, several campaigns from the same agency were quite successful, and overall, they were named in over 800 demobilizations. Causality, of course, cannot be established. Nevertheless, any measurable, non-violent efforts like this one are praised. Next time you think you have a difficult-to-reach customer, maybe think again!

Tested is an award-winning comic book that features diverse characters affected by a broad range of health conditions and related social issues. With a touch of heart and humor, 'Tested' depicts a diverse cast of characters affected by stigma, HIV, STIs, substance use, LGBTQ+ issues, and much more.

The UK regulator the Financial Conduct Authority (FCA) has launched the country’s first official anti-fraud jingle. The aim; to protect consumers against loan fee fraud. Between November 2020 and January 2021, some one in 20 calls received by the FCA were reporting an instance of loan fee fraud. The FCA’s anti-fraud jingle is designed to be a light-hearted, engaging way to spread awareness of loan fee fraud advice to consumers over Christmas. Loan fee fraud is when consumers are asked to pay an upfront fee for a loan or credit that they then never receive. With behavioural scientists INFLUENCE AT WORK and music production company Soviet Science, the song has been produced make loan fee fraud guidance more memorable and more shareable.