Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening: Communication Research Reports: Vol 0, No 0
Hospital Makes Spotify Playlist At Perfect Speed For Performing CPR And It's Full Of Bangers - Comic Sands
How Belonging and Social Proof Inspired Sustainable Fishing in Mongolia
How the CDC built its opioid awareness campaign - Think with Google
Anti-jihadist Ramadan ad goes viral | Live Updates | The Times of Israel
Steamy MTV Soap Opera Is Changing The Way Young People Think About Sex : Goats and Soda : NPR
Top 10 Social Gamification Examples and Cases that Save the World
A Comprehensive List of 90+ Gamification Cases with ROI Stats
Lifestyle Gamification Case Stats and Figures OPower: reduced measurable energy consumption by over $100M Aetna: increased daily healthy activities by 50% with an average engagement of 14 minutes on the site ClinicalAdvisor.com: embedded a social platform that improved user submission by 300%, comments by 400%, and Slideshow Visualizations by 53% Bottle Bank Arcade: gamified bottle bank was used 50 times more than conventional bottle bank. The World’s Deepest Bin: 132% more trash collected compared to conventional bin Piano Stairs: 66% more of people use the stairs, if they can produce music with it Speed Camera Lottery: a lottery system that causes a 22% reduction of driving speed Toilette Seat: 44% of increase in lifting the toilet seat when urinating Nike: used gamified feedback to drive over 5,000,000 users to beat their personal fitness goals every day of the year Recycle Bank grew a community of 4 million members by providing a gamified recycling platform. Chevrolet Volt: uses a green/amber indicator to give drivers visual feedback of their driving style and reduced the number of people exceeding the speed limit by 53%
Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love? | Adweek
Design with emotion: Don't think. Feel.
How to Use Communications to Drive Social Change | Speaking of Change
6 case studies from Packard Foundations grantees
Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success | Adweek
Driving Behavior Change Through Communications - Arcus Foundation
This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.
East Los High: Transmedia Edutainment to Promote the Sexual and Reproductive Health of Young Latina/o Americans
Nonprofit “Be the Match” Uses Snapchat to Recruit Young Male Marrow Donors - Non Profit News For Nonprofit Organizations | Nonprofit Quarterly
90+ Examples Of 'Made To Stick' Principles in Marketing
How to Sell Kids on Vegetables - The New York Times
Game of Balls | Blue Ball Foundation
Clever way to reach young men with info on testicular self-exam - via porn sites.
GAMES: Nonprofit Games
Former smokers share emotional stories for CDC campaign - CNN.com
Deadpool Delivers a Testicular Cancer PSA Encouraging Self-Examinations of the Man Berries a.k.a. Smooth Criminals
Efshari Bari Final Report - 2015
Children aged five eating own weight in sugar each year as parents urged to check products with free app - Telegraph
Thinking of... ( • )( • ) - Osocio
H.I.V. Education That Aims to Empower, Not Shame - The New York Times
Looks Like a Handicap Spot on Parking. And it is. But Try to Park in it and… Pure Genius!
Australia's 'Stoner Sloth' Anti-Marijuana Campaign Is an Instant and Classic Fail | Adweek
What were they smoking? The five worst anti-drug campaigns of all time
Tinder joins forces with the NHS to raise awareness among young people of the importance of organ donation
Swipe Right to Become an Organ Donor
Dose-Response Effects of the Text4baby Mobile Health Program: Randomized Controlled Trial
Community-Based Toolkit for #RoadSafety Campaigns - Acart
The Naked Bin Men - tackling litter at night - YouTube
U Quit I Quit - social movement from Nicotex India
An Organ Donor Live Twice - Osocio
Cause Marketing: How These 20 Visual Campaigns Created Massive Impact – Design School
Condom ad from Kenya
‘Nudge unit’ defies sceptics to change Whitehall thinking - FT.com
June 12, 2015: Crying children projected on factory smoke in China - The Cellar
Social Branding to Reduce Young Adult Tobacco Use - Rescue SCG case study
Nivea Created a Doll That Gets Sunburned to Teach Kids About the Importance of Sunscreen | Adweek
How online services are contributing to gonorrhoea treatment resistance | Comment | Pharmaceutical Journal
(Behavioural) Cues that bind | Contagious Truth
Handwashing with Soap Toolkit | WSP - World Bank
The Water and Sanitation Program (WSP) conducted research with local partners in Peru, Senegal, Tanzania, and Vietnam to understand the factors that affect an individual’s decision to practice handwashing with soap. The research informed the implementation of handwashing project activities in the four countries. Following national and local government implementation, WSP and its partners gathered valuable lessons, which inform this handwashing with soap toolkit. The toolkit, intended for practitioners interested in behavior change, is organized into four modules, each with reports and presentations about the lessons learned from the projects, as well as mass media, direct consumer contact, and interpersonal communication tools used throughout the project.
Dog Chases Owner’s Ambulance After Suffering A Stroke - Daily Megabyte
Physical Activity in Women: Effects of a Self-Regulation Intervention (pdf)
Mental contrasting is essentially contrasting your happy, dream goal with your current reality, emphasizing the need for action, while implementation intentions are "if-then" statements about how you will deal with obstacles. The link goes to a journal article in which this combined technique was used to help women become more physically active, and the effect was sustained over months.
SAMEDAYPUPS | Find a Pup. Get a Pup. Today.
Brilliant commercial and faux website from Humane Society
Storytelling Resources - hackpad.com - Lance Weiler
Nutri Bullet Infomercial
Great example of sales/marketing methods to learn from