Giles Paley-Phillips on Twitter: “Incredibly creative road in Holland where the right speed produces the correct key https://t.co/F0LE2WQi8F“ / Twitter
Opinion | Lessons in behavioural change from railway track trespassers
Entertainment-Education and Health and Risk Messaging - Oxford Research Encyclopedia of Communication
2019 list of 50 Immersive Things that mix storytelling, performance, play, design & code
Declare and Dispose Campaign - YouTube
video case study - Phill Sherring
good example of an advocacy microsite/social media toolkit
Arthritis Society 'turns away' would-be donors in new campaign -
focus on single person
Ogilvy - The Annual 2018-19 - BI case studies
Sam Tatam on Twitter: “Salient crossing in Saudi
ChristianaCare on Twitter: “Getting your flu shot only takes a few minutes. Hundreds of caregivers took advantage of our #HitMeWithYourFluShot drive-thru #flushot station outside Christiana Hospital. #FightFlu https://t.co/BV7L126qd0“ / Twitter
Saving Lives By Closing the Intention-Action Gap - Behavioral Scientist
2 excellent case studies
Nudge: Increasing Traffic Safety with Duct Tape - YouTube
Behavioral Insights at the United Nations: Achieving Agenda 2030
Digital Storytelling — a look at the last 12 months
some of the best examples of digital storytelling that came out in 2016
Promising Behavioral Intervention Helps Cut Idling Car Engines – Association for Psychological Science – APS
Directing drivers to “think of themselves” successfully led to far more drivers switching off their idling engines: More drivers switched off their engines in the private self-focused condition (51%) compared with the baseline condition (20%). “The odds ratios revealed that drivers were 1.83 times more likely to switch off their engines in the instructive watching eyes condition, and 4.82 times more likely in the private self-focus condition than in the baseline condition,” Meleady and colleagues write.
Busting Misbeliefs to Improve Women’s Well-being - Behavioral Scientist
Two examples of campaigns tackling misbeliefs - one addressing misperceptions of the likelihood of an event (girls contracting HIV in South Africa) and one addressing misperceptions of social norms (women working outside the home in Saudi Arabia):
What is Social Marketing? (With 7 Stellar Examples)
Erez Yoeli on Twitter: “Together with @keheala, we developed and tested a mobile phone platform to support TB patients. It reduced unsuccessful TB treatment by 68%. Out in @NEJM today. 1/X https://t.co/h5n002LnRA“ / Twitter
Ontario Government Warns Pot Smokers That 'Barely High Is Still Too High to Drive' | LBBOnline
Counselors engage new parents before vaccine hesitancy hardens - STAT
The counselors are themselves a kind of prophylaxis. Their job is to ask about parents’ worries long before anyone’s trying to vaccinate their kids at 2 months of age, to answer whatever questions come up — in other words, to inoculate against the misconceptions that might infect them online.
‘Why Don’t We Ask People What They Want?:' Bed Net Use in Ghana
Powerful Billboard In South Korea Lets You Step In And Prevent Child Abuse | DeMilked
Poop on Demand - collect stool sample at clinic instead of in home
Immortal Fans - YouTube
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.
Post-it notes spread protest message on Hong Kong’s Lennon Walls — Quartz
What is your favorite example to use to explain behavioral science to someone? - B-HUB
Police create 'chat benches' to combat loneliness, 'help make life a little better'
Child teaches adults how to prepare for gun violence in campaign that won Grand Prix for Good | AdAge
The real impact and effectiveness of Gillette's '#metoo' ad
There are a few criteria which need to be met for strategic brand purpose work and stand a chance of delivering. The first is choosing a meaningful issue to address. The second is asking whether your brand can connect to the issue in a relevant and distinctive way? And finally, it must focus on an issue that your brand can do something significant about, rather than just ‘raising awareness’. ...While the new campaign might not have done much harm, at best, it is a waste of time and money. The content is off-character and therefore off-brand, it builds no memory structure, and has a negative effect on purchase intent.
Theory of Change Examples | Theory of Change Community
How to make corporate training more engaging with gamification
From solar panels to changing your diet — 11 ways you can combat climate change - MarketWatch
Good, very concrete communications with examples of exactly how much of a difference an individual can make to prevent people from feeling overwhelmed and like they can't make a difference on the issue
The State of Play - TrendWatching
Effects of the National Youth Anti-Drug Media Campaign on Youths
Through June 2004, the campaign is unlikely to have had favorable effects on youths and may have had delayed unfavorable effects.
Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening: Communication Research Reports: Vol 0, No 0
Hospital Makes Spotify Playlist At Perfect Speed For Performing CPR And It's Full Of Bangers - Comic Sands
How Belonging and Social Proof Inspired Sustainable Fishing in Mongolia
How the CDC built its opioid awareness campaign - Think with Google
Anti-jihadist Ramadan ad goes viral | Live Updates | The Times of Israel
Steamy MTV Soap Opera Is Changing The Way Young People Think About Sex : Goats and Soda : NPR
Top 10 Social Gamification Examples and Cases that Save the World
A Comprehensive List of 90+ Gamification Cases with ROI Stats
Lifestyle Gamification Case Stats and Figures OPower: reduced measurable energy consumption by over $100M Aetna: increased daily healthy activities by 50% with an average engagement of 14 minutes on the site ClinicalAdvisor.com: embedded a social platform that improved user submission by 300%, comments by 400%, and Slideshow Visualizations by 53% Bottle Bank Arcade: gamified bottle bank was used 50 times more than conventional bottle bank. The World’s Deepest Bin: 132% more trash collected compared to conventional bin Piano Stairs: 66% more of people use the stairs, if they can produce music with it Speed Camera Lottery: a lottery system that causes a 22% reduction of driving speed Toilette Seat: 44% of increase in lifting the toilet seat when urinating Nike: used gamified feedback to drive over 5,000,000 users to beat their personal fitness goals every day of the year Recycle Bank grew a community of 4 million members by providing a gamified recycling platform. Chevrolet Volt: uses a green/amber indicator to give drivers visual feedback of their driving style and reduced the number of people exceeding the speed limit by 53%
Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love? | Adweek
Design with emotion: Don't think. Feel.
How to Use Communications to Drive Social Change | Speaking of Change
6 case studies from Packard Foundations grantees
Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success | Adweek
Driving Behavior Change Through Communications - Arcus Foundation
This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.