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Midttrafik Commercial - “The Bus“ (With English Subtitles - HD) - YouTube
The real impact and effectiveness of Gillette's '#metoo' ad
There are a few criteria which need to be met for strategic brand purpose work and stand a chance of delivering. The first is choosing a meaningful issue to address. The second is asking whether your brand can connect to the issue in a relevant and distinctive way? And finally, it must focus on an issue that your brand can do something significant about, rather than just ‘raising awareness’. ...While the new campaign might not have done much harm, at best, it is a waste of time and money. The content is off-character and therefore off-brand, it builds no memory structure, and has a negative effect on purchase intent.
'Got Milk?' Creator Jeff Goodby Looks Back on the Campaign's 20th Anniversary | Adweek
So Unique, They Deserve A Breed Of Their Own |
The VERB Campaign - special supplement
American Journal of Preventive Medicine series of articles on the campaign
Bono's World
Logic+Emotion's David Armano has graphically portrayed U2 frontman Bono's philanthropic empire