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[https://behavioralscientist.org/dan-heath-iceland-drinking-to-solve-problems-before-they-happen-you-need-to-unite-the-right-people-upstream/] - - public:weinreich
behavior_change, campaign_effects, product, sample_campaigns, social_marketing, social_norms, substance_abuse, youth - 8 | id:1276590 -

Iceland went from 42% of its 15 and 16 year olds having been drunk in the past month in 1998 to only 5% in 2018. This change is a great case study in offering alternative behaviors and shifting social norms on a national scale.

[https://www.npr.org/2022/01/22/1074721420/5-tips-for-talking-with-vaccine-doubters?utm_campaign=storyshare&utm_source=facebook.com&utm_medium=social&fbclid=IwAR2IV_V49b2ZCkt9OTxhtAGwE_HoAZDs79eRF0U1q7VqS6-l0kxRG7F3YDU] - - public:weinreich
health_communication, sample_campaigns, social_norms, word_of_mouth - 4 | id:1021903 -

So Limaye and Johns Hopkins have created a free two-hour course on the online platform Coursera that's open to anyone. It's called COVID Vaccine Ambassador Training: How to Talk to Parents. Their goal is to prepare everyone, from principals to PTA presidents, to counter misinformation with empathy and, ultimately, to move more people to seek out the lifesaving vaccine.

[https://www.psychologicalscience.org/news/motr/promising-behavioral-intervention-helps-cut-idling-car-engines.html] - - public:weinreich
behavior_change, sample_campaigns, social_norms - 3 | id:266961 -

Directing drivers to “think of themselves” successfully led to far more drivers switching off their idling engines: More drivers switched off their engines in the private self-focused condition (51%) compared with the baseline condition (20%). “The odds ratios revealed that drivers were 1.83 times more likely to switch off their engines in the instructive watching eyes condition, and 4.82 times more likely in the private self-focus condition than in the baseline condition,” Meleady and colleagues write.

[https://behavioralscientist.org/busting-misbeliefs-to-improve-womens-well-being/] - - public:weinreich
behavior_change, HIV_AIDS, sample_campaigns, social_norms - 4 | id:266742 -

Two examples of campaigns tackling misbeliefs - one addressing misperceptions of the likelihood of an event (girls contracting HIV in South Africa) and one addressing misperceptions of social norms (women working outside the home in Saudi Arabia):

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