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The Journey of One of PepsiCo’s Iconic Brands: The Research That Defined Fritos’ Appealing Human Truth | GreenBook
[https://www.greenbook.org/mr/market-research-methodology/the-journey-of-one-of-pepsicos-iconic-brands-the-research-that-defined-fritos-appealing-human-truth/] - - public:weinreich
Covid-19: Identifying and addressing vaccine hesitancy using ‘personas’
[https://www.ideasforindia.in/topics/human-development/covid-19-identifying-and-addressing-vaccine-hesitancy-using-personas.html] - - public:weinreich
Motivating Seasonal Influenza Vaccination and Cross-Promoting COVID-19 Vaccination: An Audience Segmentation Study among University Students | HTML
Declare and Dispose Campaign - YouTube
[https://www.youtube.com/watch?v=UDx59OEJ4W0] - - public:weinreich
video case study - Phill Sherring
‘Nudge unit’ defies sceptics to change Whitehall thinking - FT.com
[http://www.ft.com/cms/s/0/8e6a38ae-306d-11e5-8873-775ba7c2ea3d.html#axzz3ggts6mjM] - - public:weinreich
Breakthroughs to Cures
Cases in Public Health Communication & Marketing
VERB Campaign - Research
[http://www.cdc.gov/youthcampaign/research/resources.htm#Concept] - - public:weinreich
A wealth of research findings on effective messages and approaches to increasing physical activity among youth.
Fostering Sustainable Behavior
[http://www.cbsm.com/] - - public:weinreich
Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
[http://www.edc.org/hec/pubs/soc-marketing-strat.html] - - public:weinreich
Higher Education Center for Prevention of Alcohol and Other Drugs