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mbc - making better connections
5 Examples of Transmedia Activism | Movements.org - Alliance for Youth Movements
Theater of War Productions, LLC
Case Study: InvisiblePeople.tv | Geoff Livingston's Blog
Breakthroughs to Cures
YouTube - Prepare LA Flash Mob at Universal CityWalk
Local Summer Reading ARG: The Mystery Guest | ARGNet: Alternate Reality Gaming Network
YouTube - Chuck and Vince, "We Want It!" -- City of Toronto's Electronic Recycling Program
MTV Smoke Screen Turns Personal Challenge Social - Advertising Age - MediaWorks Idea of the Week
Project: Connect with Haji Kamal — Kinection
Antitexting campaign is getting the star treatment - The Boston Globe
[http://www.boston.com/news/local/massachusetts/articles/2010/08/27/antitexting_campaign_is_getting_the_star_treatment/] - - public:weinreich
PSA serves as a cautionary tale for social marketers - Osocio, Social Advertising and Non-profit Campaigns
[http://osocio.org/message/psa_serves_as_a_cautionary_take_for_social_marketers/] - - public:weinreich
Tree scheme slows down fast drivers - Motoring News, Motoring - The Independent
[http://www.independent.co.uk/life-style/motoring/motoring-news/tree-scheme-slows-down-fast-drivers-2053057.html] - - public:weinreich
Zen Films: Transmedia Activism and Lowlifes Part 4
[http://zenfilms.typepad.com/zen_films/2010/07/transmedia-activism-and-lowlifes-part-4.html] - - public:weinreich
Thumb Socks Wage War Against Texting While Driving - The Car Connection
[http://www.thecarconnection.com/marty-blog/1044526_thumb-socks-wage-war-against-texting-while-driving] - - public:weinreich
Emotion-Based Messages: WIC - Touching Hearts, Touching Minds
Creative Uses of Stickers in Advertising | Webdesigner Depot
[http://www.webdesignerdepot.com/2010/05/creative-uses-of-stickers-in-advertising/] - - public:weinreich
From Twitter to Megaphones: Seven Lessons Learned about Public Health Crisis Communication « Lisa Neal Gualtieri
Traces of Hope: British Red Cross Launches ARG for Civilians and Conflict Month | ARGNet: Alternate Reality Gaming Network
[http://www.argn.com/2008/09/traces_of_hope_british_red_cross_launches_arg_for_civilians_and_conflict_month/] - - public:weinreich
(old post)
8 Great Public Health Campaigns Using Social Media - General News
[http://ohmygov.com/blogs/general_news/archive/2010/01/28/8-great-public-health-campaigns-using-social-media.aspx] - - public:weinreich
Pedestrian Flags - product approach
[http://www.ci.kirkland.wa.us/depart/Public_Works/Transportation___Streets/Pedestrian_Flags_-_FAQs.htm] - - public:weinreich
http://www.kirklandwa.gov/depart/Public_Works/Transportation_and_Traffic/Pedestrian_Flags_-_FAQs.htm
London Ontario Health Unit Launches Ludicrous Sexual Health Website/Game
[http://www.canadamomsblog.com/2010/02/rtp-london-ontario-health-unit-launches-ludicrous-sexual-health-website.html] - - public:weinreich
TAPPING INTO SOCIAL MEDIA TO IMPROVE TEEN HEALTH - MarketWatch
[http://www.marketwatch.com/story/tapping-into-social-media-to-improve-teen-health-2010-02-10-181010] - - public:weinreich
my UCLA project
Hospital Social Network List
World Without Oil
"Save the Boobs" Campaign Study
An AIDS awareness video showing Hitler having unprotected sex goes too far - By Rebecca Frankel | FP Passport
[http://blog.foreignpolicy.com/posts/2009/09/04/the_hitler_sex_video_you_really_dont_want_to_see_really] - - public:weinreich
The benefits and impacts of social marketing (pdf) - Chartered Institute of Marketing
perfect, simple condom ad
Safe sex campaign 'wasted money'
10 Tips for Marketers From the CDC's Swine Flu Response - Advertising Age - Digital
300+ Cases & Examples of Social Media Marketing
8 Marketing Lessons From "The Rescue"
[http://rohitbhargava.typepad.com/weblog/2009/04/8-marketing-lessons-from-the-rescue.html] - - public:weinreich
NSMC Case Example Database: Home
Drug-Free America Effort Goes Mobile
[http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102639] - - public:weinreich
Public Health And Web 2.0 slideshare
[http://www.slideshare.net/umhealthscienceslibraries/public-health-and-web-20-michigan-public-health-technology-conference-2009?src=embed] - - public:weinreich
Social Media Case Studies SUPERLIST- 21 Extensive Lists of Organizations Using Social Media (UPDATED)
[http://www.interactiveinsightsgroup.com/blog1/social-media-examples-superlist-17-lists-and-tons-of-examples/] - - public:weinreich
Archived seminars from GWU social marketing lecture series
Barack Obama's Social Media Toolkit (pdf)
[http://www.edelman.com/image/insights/content/Social%20Pulpit%20-%20Barack%20Obamas%20Social%20Media%20Toolkit%201.09.pdf] - - public:weinreich
case study/lessons learned
Clever and Creative Bench Advertisements
[http://www.toxel.com/inspiration/2008/12/04/clever-and-creative-bench-advertisements/] - - public:weinreich
Social marketing: How do you sell respect to roadhogs?
PanFlu Storybook: PanFlu Storybook Home Page
Case studies on using twitter for digital activism | Twitter | DigiActive.org
Welcome to X-Out Cig
Great examples of bagvertising and busvertising
[http://nonprofitprforum.blogspot.com/2007/12/amazing-ads-for-your-inspiration.html] - - public:weinreich
Nonprofit PR: Communication with a Purpose: Amazing Ads for Your Inspiration
Cool Marketing Thoughts » Optician
[http://www.coolmarketingthoughts.com/2007/11/25/optician/] - - public:weinreich
great visual concept
Cool Marketing Thoughts » Anti Drug Campaign
[http://www.coolmarketingthoughts.com/2007/12/03/anti-drug-campaign/] - - public:weinreich
another approach to anti-drug messaging
Together: Solve Climate Change the Easy Way | Max Gladwell
[http://www.maxgladwell.com/2008/06/together-solve-climate-change-the-easy-way/] - - public:weinreich
Good example of social media campaign
The VERB Campaign - special supplement
[http://www.ajpm-online.net/issues/contents?issue_key=S0749-3797(08)X0007-8] - - public:weinreich
American Journal of Preventive Medicine series of articles on the campaign