“Using archetypes as a basis for your characters can give them the appearance of weight very quickly, because each type expresses a fundamental pattern that the audience recognizes, and this same pattern is reflected both within the character and through interaction in the larger society.”

Good guys vs. bad guys, `Supermen' vs. the forces of evil, rabbis vs. missionaries - the colorful world of ultra-Orthodox comics fills a void for youngsters denied the pleasures of TV, and is a means for recounting historical events.

The Eight Character Roles describe what function each character serves in the story. They are similar to archetypes, but with less importance on how the character behaves as a person and more importance on what each character does for the story. Character roles are not interested in how the character approaches the job, just that the job is fulfilled.

Summary: Overreliance on narrative details and assumptions about cause-and-effect explanations can lead to errors in judgment by UX practitioners.

Summary: Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences.

"Save the Cat" story beats for graphic novel about living with Herpes

Grassroots Comics - A Development Communication Tool

characters convenience community