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Storytelling – what is it? A behavioural scientist explains
A 20 min dive into storytelling – what is it, what it isn’t, and much more. This long read that will leave you in doubt, give you the complete landscape, and fun stories (of course!)
The SPREAD Framework Explained
The Cultural Currents Institute's proprietary SPREAD framework is ideal for testing and refining messages and strategies at the conceptual phase, diagnosing and troubleshooting campaigns that may be struggling after launch, and accelerating efforts that have already found some success. The core concepts of the framework are introduced here. Simple to Remember and Share Plausible to its Intended Audience Relatable to Common Lived Experience Emotional and Evocative Actionable With Clear Steps Duplicable With Low Effort and High Fidelity
Trauma-Informed Storytelling Toolkit
The Trauma-Informed Storytelling Toolkit offers customizable Google Doc templates and resources to help nonprofits share stories that promote safety and resist harm.
Full article: The identifiable victim effect: a meta-analytic review
A Four-Part Framework for Measuring Narrative Change
Full article: The identifiable victim effect: a meta-analytic review
Where Stories Begin. Unlocking Story Ideas through Practice… | by Peter von Stackelberg | Predict | Apr, 2025 | Medium
HEROIC | What Master Storytellers Know About Anecdotes
the difference between stories and anecdotes
What Top VCs ACTUALLY want to see in your PITCH DECK - YouTube
CHAPTERS 00:00 Introduction 00:20 Identify a subset of people who get it 00:54 1st Slide: What we do 01:34 2nd Slide: Our Insight 02:13 3rd Slide: Proof Points 02:45 Don't create a Frankendeck 03:30 Conclusion
Apple's Moving Holiday Ad Follows a Father's Journey With Hearing Loss
BBC Sound Effects
Screenplays To Read
Why Asset-Framing is Better Storytelling - The Goodman Center
Open source data: Great ideas for organisations – THD
Believe it or not, analyzing seemingly unrelated data can reveal hidden truths. Take the Pentagon, the nerve center of the U.S. military. While classified briefings and high-level meetings happen behind closed doors, open-source data can offer clues about what might be brewing. Here’s where things get interesting. We can use Google Trends data to track searches for “Pentagon pizza delivery” and nearby “gay bars.” Why pizza and bars? Increased late-night activity might indicate longer work hours for Pentagon staff, potentially signifying preparation for a major event.
BBC Sound Effects
Three Types of Stories - Tom Vaughan
Story revolves around transformation and change, defined as the “Transformational journey of a human being.“ First type: A character changes drastically for the better, exemplified by “A Christmas Carol“ and “Groundhog Day.“ Second type: A character remains steadfast in their beliefs, changing the people around them instead. Third type: A character fails to change or realizes the need to change too late, resulting in a tragedy. The essence of a story is determined by its support of transformation, guiding what to include or exclude in the narrative.
A completely valid list of reasons I can’t exercise today - The Washington Post
How Do We Know If We Have Transformed Narrative Oceans? | by Pop Culture Collaborative | Dec, 2023 | Medium
And the result is a new beta framework: INCITE — Inspiring Narrative Change Innovation through Tracking and Evaluation. This new learning and evaluation framework has been developed to equip the pop culture narrative change field — comprised of artists, values-aligned entertainment leaders and companies, movement leaders, cultural strategists, narrative researchers, philanthropic partners, and more — with a shared methodology to unearth learnings and track short and long-term impact, at both the individual and collective levels. This launch of the beta INCITE framework is the first step in a road testing process set to take place over 2024 to make it useful and usable by field members and funders alike.
Aristotle’s Poetics Explained — And Why It Matters For Screenwriters - YouTube
Behavioural Design by Ritual | 3 Big Things Studio
Against Copyediting: Is It Time to Abolish the Other Department of Corrections? ‹ Literary Hub
Could there be another way to practice copyediting—less attached to precedent, less perseverating, and more eagerly transgressive; a practice that, to distinguish itself from the quietly violent tradition from which it arises, might not be called “copyediting” at all; a practice that would not only “permit” but amplify the potential for linguistic invention and preservation in any written work?
Revolutionising transmedia through AI – Simon Staffans // Evolving Media
Now though, venturing into the world of AI-assisted transmedia storytelling, we are presented with what could be an exciting opportunity to overcome challenges such as the ones above and perhaps finally see the emergence of “true” transmedia storytelling. Looking at the rapid advancements in AI over the past year and months (and weeks and days!) it quickly becomes clear that these technologies are offering creators a wealth of opportunities to push the boundaries of narrative experiences.
How to use a new generation data collection and analysis tool? - The Cynefin Co
This is SenseMaker in its most simple form, usually structured to have an open (non-hypothesis) question (commonly referred to as a ‘prompting question’) to collect a micro-narrative at the start. This is then followed by a range of triads (triangles), dyads (sliders), stones canvases, free text questions and multiple choice questions. The reason or value for using Sensemaker: Open free text questions are used at the beginning as a way of scanning for diversity of narratives and experiences. This is a way to remain open to ‘unknown unknowns’. The narrative is then followed by signifier questions that allow the respondent to add layers of meaning and codification to the narrative (or experience) in order to allow for mixed methods analysis, to map and explore patterns.
Are YOU Phenomenal? - YouTube
If a tree falls in a forest and no one is around to hear it, does it make a sound? According to digital storyteller, Brian Clark it doesn't! In this DIY conversation, Brian Clark applies the philosophical concept of phenomenology to art in the digital age.
Taxonomy of Narrative Choices by Clara F-V
Effectiveness of mass media, entertainment education and digital SBC on adolescent SRH behaviour - Osman Advisory Services
How to know what to draw - YouTube
Time/Difference/Relationships vs Head/Heart/Hands (Logical/Metaphor/Literal)
Periodic Table of Storytelling
The Measure of Things
Wondering how big, small, tall, long, fast, heavy, or old something is? The Measure of Things is a tool to help you understand physical quantites in terms of things you (or your audience, or your readers) are already familiar with. Need a metaphor to emphasize a written measurement? Try including a comparison to the size of a whale, or the height of the Empire State Building, or the area of a tennis court. Need to understand how big a metric or English unit really is? Try comparing it to real, tangible objects.
Non-Profit Storytelling Campaigns on Social Media | Social Media Lab
One of the main goals of the project was to develop a model (presented below) that NFPs can use to structure and execute their social media outreach campaigns. The resulting model is an extension of the previous work in this area by the Initiative of Georgetown University Center for Social Impact Communication and the Meyer Foundation. The model rests on five strategic pillars, these are the Campaign Architecture, Narratives, Platforms and Delivery, Third Party Resources and Social Awareness.
'The Boys': No One Is Doing Social Media Like the Prime Video Series
Transmedia Storytelling & Web 4.0 — an upcoming love story
Survival of the strongest communities.
One of the exciting promises of web3 is the idea of decentralized networks, so that one decision maker can’t necessarily take down a platform used by hundreds or thousands, alone. But how do you build that network? How does that fit with your business model? Your marketing goals? If you’re a creator, why would you spend the time developing a corner of this new internet just for your project’s fanbase? While social media platforms will persist, there’s a layer that has always separated successful, memorable projects from one-hit wonders: fan communities.
The People of Traditional Markets EatSafe's Story Sourcing in Hawassa, Ethiopia
Evidence and Action Towards Safe and Nutritious Food (EatSafe) is looking to positively impact behavior around food safety practices in traditional markets around the world. As part of the program, Story Sourcing uses journalistic techniques to uncover stories and anecdotes from daily life that sheds light on people's motivations, fears, and aspirations. These stories, in turn, help guide the design and development of EatSafe food safety interventions. EatSafe previously conducted this work at traditional markets in Birnin Kebbi, Nigeria.
Characterizing the Influence of Television Health Entertainment Narratives in Lay Populations: A Scoping Review
The Curious Psychology of Fictional Characters | by Marc Smith | Medium
Now a new study by researchers at The Ohio State University has taken this even further, discovering that people who become immersed in the fiction they read use the same part of the brain to think about fictional characters as they do to think about themselves.
BETWEEN THE LINES // kelly luce
This is the story of a marriage, told through an email being drafted in real time. It takes about five minutes to read/experience.
JULIA YORK'S BEAT SHEET TEMPLATE
https://twitter.com/juliayorks/status/1588182939933605888?s=20&t=m8xmsJ8zgWPAAb-FpU2L3w For YEARS, I used the Save the Cat beat sheet template when writing my features. But, I'm currently working with a director who thinks about story using the 8 sequence method, and I liked that too! So, I created a new template that marries both... and then some.
8 Sequence Structure: The Best-Kept Screenwriting Secret - ScreenCraft
Character.AI
Character.AI is bringing to life the science-fiction dream of open-ended conversations and collaborations with computers. We are building the next generation of dialog agents—with a long-tail of applications spanning entertainment, education, general question-answering and others. Our dialog agents are powered by our own proprietary technology based on large language models, built and trained from the ground up with conversation in mind. How does the Character.AI beta work? The Character.AI beta is based on neural language models. A supercomputer reads huge amounts of text and learns to hallucinate what words might come next in any given situation. Models like these have many uses including auto-complete and machine translation. At Character.AI, you collaborate with the computer to write a dialog - you write one character's lines, and the computer creates the other character's lines, giving you the illusion that you are talking with the other character.
Memory and comprehension of narrative versus expository texts: A meta-analysis | SpringerLink
We acquire a lot of information about the world through texts, which can be categorized at the broadest level into two primary genres: narratives and exposition. Stories and essays differ across a variety of dimensions, including structure and content, with numerous theories hypothesizing that stories are easier to understand and recall than essays. However, empirical work in this area has yielded mixed results. To synthesize research in this area, we conducted a meta-analysis of experiments in which memory and/or comprehension of narrative and expository texts was investigated. Based on over 75 unique samples and data from more than 33,000 participants, we found that stories were more easily understood and better recalled than essays. Moreover, this result was robust, not influenced by the inclusion of a single effect-size or single study, and not moderated by various study characteristics. This finding has implications for any domain in which acquiring and retaining information is important.
Framing Equality Toolkit
This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers. It’s designed to be helpful for anyone who communicates as part of their voluntary or paid work. It’s written with a focus on European LGBTI activists, but we hope it will be useful to others with a similar vision
Storytelling in Social Marketing | SpringerLink
Understanding and Overcoming Belonging Uncertainty - By Geoffrey Cohen - Behavioral Scientist
All in all, participants got to see the hidden perspectives of a reference group: their fellow students. The stories and assurances didn’t come from professors or administrators, people outside their reference group. By learning these new perspectives, students might look at their adversities on campus a little differently, as a normal part of adjusting to college. Like encouragement we might get from a close friend at a time when we feel adrift, the message in our study sought to make people feel less like a ship lost at sea and more like co-travelers taking the first steps on a journey full of possibility. The stories turned uncertainty about belonging into a basis of connection rather than shame.
Storytellers' Guide to Changing the World 2.0
plus Field Guide companion doc to this download on same page
Escape Room Narrative: The Power of Post-its | Thoughts from the Test Chamber
t’s because they can be a very powerful narrative tool. Over the last couple of years, I have really come to appreciate the story telling power of that little yellow square. In fact, in my most recent project, I have begun to use them as a way to shorten what are otherwise lengthy passages of text.
Metaphor Made Me Do It. Why metaphors are an often overlooked… | by Live Neuron Labs | Behavioral Design Hub | Sep, 2022 | Medium
The Enduring Allure of Choose Your Own Adventure Books | The New Yorker
The Art of Storytelling for Case Studies | by Ingrid Elias | Indeed Design
What's The Moral Of Your Story? The Power Of The Lesson To Move Your Audience
If you want to improve your communication skills and utilize storytelling as a valuable tool, you might wonder how to begin or which story to tell. Try this exercise: