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[https://www.thegoodmancenter.com/wp-content/uploads/2022/03/Freerange_2022_04.pdf] - - public:weinreich
nonprofit, storytelling - 2 | id:1097947 -

In stories told with deficit framing, the people we meet are already in a distressed or perilous state. They are starving, homeless, addicted to drugs, or a victim of abuse. Stories told this way may evoke emotion, but that tends to be pity instead of empathy. The people who are experiencing hardship appear as objects at the mercy of events and without agency to change things. This also strengthens a savior-style narrative that positions the organization as the only thing (along with your dollars, of course) that can fix these broken people. Fortunately, this ethical trap in storytelling can be avoided through a practice called “asset-framing.” Trabian Shorters, a leading expert and advocate for asset-framing, calls it “a narrative model that defines people by their assets and aspirations before noting the challenges and deficits.” This means your story introduces the protagonist (i.e. who the story is about) as a person with accomplishments, hopes and values before we get to the challenges that ultimately led them to your organization.

[https://www.marketingjournal.org/competing-on-stories-marketing-and-cultural-narratives-christian-sarkar-and-philip-kotler/] - - public:weinreich
health_communication, storytelling, strategy - 3 | id:1031182 -

Taking your offering to market requires a clear message that resonates with the audience. Your message is meaningful or meaningless: either your message aligns with the dominant cultural narrative and is accepted relatively easy, or your message must alter the cultural narrative before it gains widespread acceptance. Progressive ideas shift the dominant narrative, often at great cost to the messenger. Martin Luther King, like Moses, did not live to enter into the Promised Land. What makes a message convincing? What is a narrative? What makes it dominant? How does a message gain cultural acceptance? How does one shift or disrupt a cultural narrative? We will attempt to answer these questions by drawing on a number of diverse ideas and integrating them into a practical model.

[https://www.unhcr.org/innovation/unsung/] - - public:weinreich
inspiration, social_change, storytelling - 3 | id:1028009 -

The UN Refugee Agency’s Project Unsung is a speculative storytelling project that brings together creative collaborators from around the world to help reimagine the humanitarian sector and promote narrative change and foresight in our work. The worlds produced through mediums such as non-fiction essays, science fiction, poetry, art and illustration, create visions for how we might radically reimagine our work with communities, our organizations, and our relationships to each other and the planet. The collection is framed across three overarching issues that we believe to be critical for building just futures: Nature (restoring and repairing the world by confronting climate change and ecological loss); Identity (fostering belonging, connection, and kinship); Power (reimaging and reconfiguring power dynamics and social transformation through decolonizing, localizing, and building solidarity across difference). The story of humanitarian innovation needs a new chapter. Join us in imagining better worlds.

[https://www.ygetit.org/tested-comic?fbclid=IwAR2FufrNANh04ViYqPhKXwxRPZy0AP5xwOZhHPt2BqwG6hldBfCuGW1iQ0A] - - public:weinreich
entertainment_education, health_communication, HIV_AIDS, mental_health, sample_campaigns, storytelling, substance_abuse - 7 | id:1010736 -

Tested is an award-winning comic book that features diverse characters affected by a broad range of health conditions and related social issues. With a touch of heart and humor, 'Tested' depicts a diverse cast of characters affected by stigma, HIV, STIs, substance use, LGBTQ+ issues, and much more.

[https://www.youtube.com/watch?v=HhMar_eYnNY] - - public:weinreich
media, storytelling - 2 | id:959238 -

more of the same but different CHAPTERS 0:00 Memes 2:59 Sequels, Remakes and Adaptations 4:41 Genres 5:40 Superheroes 8:50 What We Want 10:00 The Point 11:30 Into the Spider-Verse 14:24 Close https://www.everythingisaremix.info/watch-the-series/

[https://from10to25.org/] - - public:weinreich
gaming, storytelling, youth - 3 | id:958542 -

From 10 to 25 is a collaborative storytelling game about the period of life we call adolescence. Players take on the role of a young person making their way through adolescence. Players combine the experiences life has dealt them with relationships and resources available in their community to tell a story about growing up. The game builds understanding of what adolescence is and what young people need to thrive.

[https://unintendedconsequenc.es/narrative-capture/?utm_source=Unintended+Consequences+mailing+list&utm_campaign=2e028c9aa8-EMAIL_CAMPAIGN_2018_COPY_01&utm_medium=email&utm_term=0_91b919183c-2e028c9aa8-1342254718] - - public:weinreich
ethics, media_advocacy, policy, storytelling - 4 | id:924414 -

Narrative capture is when an industry, company, or group changes the common narrative for their benefit, even if that just means changing the status quo. What are our baseline expectations? What is acceptable behavior? What is the way we measure fairness? What should we complain about? As expected, narrative capture is different. Here are some of its forms.

[https://thezvi.wordpress.com/2021/10/28/an-unexpected-victory-container-stacking-at-the-port-of-los-angeles/] - - public:weinreich
media_advocacy, social_change, storytelling - 3 | id:830176 -

Then our hero enters, and decides to coordinate and plan a persuasion campaign to get the rule changed. Here’s how I think this went down. He in advance arranges for various sources to give him a signal boost when the time comes, in various ways. He designs the message for a format that will have maximum reach and be maximally persuasive. This takes the form of an easy to tell physical story, that he pretends to have only discovered now. Since all actual public discourse now takes place on Twitter, it takes the form of a Twitter thread, which I will reproduce here in full.

[https://www.vox.com/the-goods/22734620/fictional-influencers-fourfront-fake-tiktokers?fbclid=IwAR1OYoCbEf-Rcxg1egQ_sHP7xIovmEB__xPiNMSfaCf390wic7tqDHOMWaM] - - public:weinreich
social_media, storytelling - 2 | id:830065 -

“We’re basically creating an MCU-style universe of characters on TikTok,” says Benjamin. “Some succeed, some fail — it’s the TV pilot season model where we only invest in those that get traction and audiences love.”

[https://findthethread.postach.io/post/let-me-tell-you-a-story] - - public:weinreich
how_to, storytelling, strategy - 3 | id:797497 -

One of the most effective approaches I have learned is called SCIPAB, a technique developed by Steve Mandel and now spread by the company he founded, Mandel Communications. I was lucky enough to be trained in SCIPAB by Mandel Communications as part of a more general “presentation skills“ training. I don’t want to steal their thunder (or their business!), but I do want to share some of the insights that I carry with me and use regularly. SCIPAB is an acronym, which stands for the phases of a story: Situation Complication Implication Proposal1 Action Benefit

[https://www.statnews.com/2021/09/13/how-a-fatally-tragically-flawed-paradigm-has-derailed-the-science-of-obesity/?fbclid=IwAR1vnwcd8VqYm0_ds4cSGEw3frKPp-enAXWQaycP1ocAtfH16dJvnsUztT8] - - public:weinreich
inspiration, obesity, storytelling, strategy, theory - 5 | id:795041 -

We argue that the reason so little progress has been made against obesity and type 2 diabetes is because the field has been laboring, quite literally, in the sense intended by philosopher of science Thomas Kuhn, under the wrong paradigm. This energy-in-energy-out conception of weight regulation, we argue, is fatally, tragically flawed: Obesity is not an energy balance disorder, but a hormonal or constitutional disorder, a dysregulation of fat storage and metabolism, a disorder of fuel-partitioning. Because these hormonal responses are dominated by the insulin signaling system, which in turn responds primarily (although not entirely) to the carbohydrate content of the diet, this thinking is now known as the carbohydrate-insulin model. Its implications are simple and profound: People don’t get fat because they eat too much, consuming more calories than they expend, but because the carbohydrates in their diets — both the quantity of carbohydrates and their quality — establish a hormonal milieu that fosters the accumulation of excess fat.

[https://www.ideo.com/journal/op-eds-from-the-future-business-school-students-predict-tomorrows-headlines?utm_campaign=consglobal-campaign-journal-op-eds-fromthefuture-businessschoolstudents-predict-tomorrows-headlines-2021-03-18&utm_content=168151188&utm_] - - public:weinreich
design, storytelling, strategy - 3 | id:684244 -

Design fiction is one of the tools the students learn to prototype the future of business. Designers often use this strategy to help stakeholders envision divergent scenarios for their organization in the context of uncertainty. We asked the students to consider the forces at play in today’s fast-changing society, such as artificial intelligence and decentralized governance models, and write a story about the future. Zooming out of this aspirational story, they mapped out what would have to be true from a technological and business standpoint to bring positive aspects of that future to fruition, while calling attention to factors or decisions that could negatively impact our world years from now. At its core, design fiction is a strategic exercise that connects the dots between vision and execution, transitioning teams from imagining the future to taking action.

[https://www.christydena.com/2020/11/narrative-design-methods-the-journey-chart/] - - public:weinreich
creativity, design, gaming, storytelling, strategy - 5 | id:438450 -

The Journey Chart is an overview of the different elements of a project juxtaposed to show how they work together over the duration of the player/audience/reader experience. I’m sharing the Journey Chart Method because I’ve found it to be a nifty way to externalise, discover, inspire, unify, direct, and communicate the various elements of a project and how they are all connected.

[https://makinganewreality.org/making-a-new-reality-a-toolkit-for-inclusive-media-futures-a3bdc0e68f20] - - public:weinreich
storytelling, strategy, technology - 3 | id:385080 -

Why is it important to make sure that emerging media and communications technologies are created by people from a wide variety of backgrounds and identities? The media we consume has an enormous impact on our perception of reality. With this toolkit, we are trying to achieve something that humans have not yet achieved in the history of mass media — fair and equitable representation of the world’s stories and images.

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