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[http://www.ewriterscoach.com/the-big-bold-list-of-52-character-archetypes/] - - public:weinreich
storytelling - 1 | id:76160 -

“Using archetypes as a basis for your characters can give them the appearance of weight very quickly, because each type expresses a fundamental pattern that the audience recognizes, and this same pattern is reflected both within the character and through interaction in the larger society.”

[https://timstout.wordpress.com/graphic-novel-writing/eight-character-roles/] - - public:weinreich
storytelling - 1 | id:76164 -

The Eight Character Roles describe what function each character serves in the story. They are similar to archetypes, but with less importance on how the character behaves as a person and more importance on what each character does for the story. Character roles are not interested in how the character approaches the job, just that the job is fulfilled.

[https://www.nngroup.com/articles/optimizing-omnichannel-ux/?utm_source=Alertbox&utm_campaign=c6fef588d7-Omnichannel_Context_Stakehold_Thumbnail_2017_02_27&utm_medium=email&utm_term=0_7f29a2b335-c6fef588d7-24361717] - - public:weinreich
design, media, storytelling - 3 | id:76217 -

Summary: Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences.

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