The Science of What Makes People Care
5 key principles
Fear or Hope: Which Motivates More?
And as to the central question of using both fear and hope: “I think we're in a moment where fear is a stronger motivator than hope,“ Parfrey began. “I'm looking at the evidence. I'm looking at Greta Thunberg. There is a tinge of the apocalypse in her framing.“ But Parfrey was quick to add that fear, by itself, isn't the only button to press. “The data is clear on this,“ he said. “The more dire the messages sound, the more individuals will tuneout. And I say this with full-knowledge that the climate picture is dire. You have to be honest, you have to present the sobering information, yet we still have the choice before us to dramatically improve the situation or make it worse. The choice is still ours.“
Delivering effective messages: Lessons for advocates - Public Health Institute
LESSON 1: SHIFT THE FRAME FROM PORTRAIT TO LANDSCAPE. (this is part of a 3-post blog series on message framing)
An Interactive Dating Drama for Smart Speaker and Mobile: 5 Days, 5 Dates - BBC R&D
Plus list of resources for designing interactive voice interfaces
DESIGN THINKING FOR COMMUNICATIONS PROFESSIONALS How Design Thinking processes can help you shape organizational stories that connect
21 Series Bibles That Every TV Screenwriter Should Read - ScreenCraft
The Power of Story in a Fractured Society: Entertainment Media & Social Change | The Opportunity Agenda
Entertainment-Education and Health and Risk Messaging - Oxford Research Encyclopedia of Communication
2019 list of 50 Immersive Things that mix storytelling, performance, play, design & code
Satire in the Digital Age - YouTube
5 Lessons on Crafting New Voices for Innovation - UNHCR Innovation Service - Medium
Want to Know a Secret? Your Customers Do. | CXL
Communicating Complexity in the Humanitarian Sector
these four questions before crafting our internal communications strategy: What do we want to change? What do we want to be true that isn’t true right now? Whose behavior change is necessary to making that happen? Who has to do something (or stop doing something) they’re not doing now for us to achieve that goal? (This is about targeting a narrowly defined audience whose action or behavioral change is fundamental to your goal.) What would that individual or group believe if they took that action? In other words, what does that narrowly defined audience care about most, and how can we include that in our messages? How will we get that message in front of them? Where are their eyes?
Heidi Boisvert: How I'm using biological data to tell better stories -- and spark social change | TED Talk
A step by step guide to writing a good Twitter thread – Tallie Proud
10 data storytelling mistakes to avoid - Techerati
Arthritis Society 'turns away' would-be donors in new campaign -
focus on single person
Communicating Complexity in the Humanitarian Sector
We realized we were using insider language to describe innovation (as exemplified by internal blog post titles like “Using GIS Technology to Map Shelter Allocation in Azraq Refugee Camp”), rather than communicating what innovation looks like and the benefits it would bring to UNHCR staff (for example, “How UNHCR Used Creativity to Improve Journalistic Accuracy and Collaboration, One Step at a Time”). So, we hit the reset button and asked ourselves these four questions before crafting our internal communications strategy: What do we want to change? What do we want to be true that isn’t true right now? Whose behavior change is necessary to making that happen? Who has to do something (or stop doing something) they’re not doing now for us to achieve that goal? (This is about targeting a narrowly defined audience whose action or behavioral change is fundamental to your goal.) What would that individual or group believe if they took that action? In other words, what does that narrowly defined audience care about most, and how can we include that in our messages? How will we get that message in front of them? Where are their eyes?
Field Guide: Narrative Research Methodologies - Narrative Initiative
Explanation and the “How“ of a Narrative - Narrative Initiative
Released in March as part of FrameWorks Institute’s 20th anniversary, the Explanation Declaration asks communicators to help people understand the “how” behind issues and see that how as a critical part of engaging and empowering people to take action.
Soap opera could be unlikely form of birth control in Uganda | Global development | The Guardian
Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.
Aligning the stars in East Los High: How authentic characters and storylines can translate into real-life changes through transmedia edutainment
The Science of Belief: Move Beyond “Us” and “Them” to “We”
News media often frame refugees as a burden or threat to a community, where humanitarian stories often frame refugees as helpless people in a far-off land in need of help. Both narratives — while sympathetic — consistently situate refugees as outsiders. Our job as communicators is to shift the narrative from “us” and “them” to “we.”
How to Name Your Characters : Candlepower : Thinkmap Visual Thesaurus
How storytelling increased the value of an eBay item by 6395%
Digital Storytelling — a look at the last 12 months
some of the best examples of digital storytelling that came out in 2016
ARTSEDGE: ARTSEDGE Games
The ARTSEDGE Role-Playing System is designed to teach students the process of creating a game, rather than focusing on game play. In this approach to the literary arts, students begin with an existing book or short story from the curriculum to create and present their own role-playing game (R.P.G.) using rules adapted from the Dungeons & Dragons 5th Edition Players Handbook. Educators use The ARTSEDGE Role-Playing System to guide students in groups of 3-6 through game ideation, world building, rule making, and game running, all based on the selected source material. Students are also encouraged to incorporate visual arts, music, and theatre into their presentations.
30+ Immersive Storytelling platforms, apps, resources & tools
Most of the Mind Can’t Tell Fact from Fiction
A Cheat Sheet for Nonprofit Storytelling - Maria Bryan Creative
Unsticking Stuck Mental Models: Adventures in Systems Change
New CMSI Study Reveals How Major TV Programs and Newspapers (Mis)Represented Homelessness and Housing Security Issues in 2018 - Center for Media and Social Impact
Back to School Special: Transmedia Entertainment — Henry Jenkins
transmedia course syllabus
The Story of Narratives | The Behavioural Insights Team
Using virtual reality experiences to treat severe pain
Homo Narrativus and the Trouble with Fame - Issue 75: Story - Nautilus
Why Inspiring Stories Make Us React: The Neuroscience of Narrative
Our Brains Tell Stories So We Can Live - Issue 75: Story - Nautilus
4 Ways to Turn Eye-Glazing Data Into Eye-Opening Stories | Inc.com
The Storytelling Computer - Issue 75: Story - Nautilus
Modern Day Storytelling - 1832communications.com
It was a fun presentation mixing the good and the bad. A chance to groan, cringe, shake one’s head in disapproval but also to smile and laugh. The goal was to learn from the mistakes and successes of others. Below is a brief roundup of the presentation, with some of the components of modern day storytelling. At the end of this post you’ll find a “cheat sheet” of do’s and dont’s when posting publicly which you can download, print and keep handy.
10 Benefits Of Strategic Storytelling | The Story of Telling
An inside look at the making of a science comic about protecting your hearing! — Welcome Creative Communicators! - Dr. Echo Rivera
Before we get started…there’s a free PDF download available that’s related to this post. It has: 3 prompts to help you brainstorm what your comic could be about. 3 comic creation tips to help think more visually and help you create a comic. 5 comic page layouts you can use to sketch out your comic!
Formulas for Prevention, Narrative Versus Non-Narrative Formats. A Comparative Analysis of Their Effects on Young People's Knowledge, Attitude and Behaviour in Relation to HPV | Health Social and Behaviour Change Network
The study found that the non-narrative (expository) profile produced a greater increase in knowledge, while the narrative profile led to greater change in more responsible preventive attitudes and behaviours.
5 Reasons Brand Storytelling Fails | The Draw Shop
Syntax and the “sin tax”: the power of narratives for health - The BMJ
The Real Reason Fans Hate the Last Season of Game of Thrones - Scientific American Blog Network
Benioff and Weiss steer the narrative lane away from the sociological and shifted to the psychological. That’s the main, and often only, way Hollywood and most television writers tell stories. This is an important shift to dissect because whether we tell our stories primarily from a sociological or psychological point of view has great consequences for how we deal with our world and the problems we encounter.