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[https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2033192] - - public:weinreich
evaluation, storytelling, theory - 3 | id:244106 -

tories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades’ worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite the relevance of narrative transportation for storytelling and narrative persuasion, extant contributions seem to lack systematization. The authors conceive the extended transportation-imagery model (ETIM), which provides not only a comprehensive model that includes the antecedents and consequences of narrative transportation but also a multidisciplinary framework in which cognitive psychology and consumer culture theory cross-fertilize this field of inquiry. The authors test the model using a quantitative meta-analysis of 132 effect sizes of narrative transportation from 76 published and unpublished articles and identify fruitful directions for further research.

[https://journals.sagepub.com/doi/abs/10.1177/1359105316656243] - - public:weinreich
behavior_change, entertainment_education, evaluation, storytelling - 4 | id:244103 -

The objective of this review was to summarize the literature supporting narrative interventions that target health-promoting behaviours. Eligible articles were English-language peer-reviewed studies that quantitatively reported the results of a narrative intervention targeting health-promoting behaviours or theoretical determinants of behaviour. Five public health and psychology databases were searched. A total of 52 studies met inclusion criteria. In all, 14 studies found positive changes in health-promoting behaviours after exposure to a narrative intervention. The results for the changes in theoretical determinants were mixed. While narrative appears to be a promising intervention strategy, more research is needed to determine how and when to use these interventions.

[http://harmony-institute.org/blog/cases/impact-playbook/] - - public:weinreich
evaluation, storytelling - 2 | id:77206 -

a guide that synthesizes best practices for media makers to understand the impact of their work. The guide builds on existing impact frameworks with applied strategies, concrete metrics, and suggested workflows. Specifically designed for today’s networked, data-informed storytellers, the Impact Playbook demystifies data collection and analysis. It embeds impact thinking throughout a project’s lifecycle, from creation to outreach and engagement to empower media makers build this growing field.

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