Characteristics of Narrative Interventions and Health Effects: A Review of the Content, Form, and Context of Narratives in Health-related Narrative Persuasion Research
To provide an overview of the different characteristics of narratives in health effects research and of the persuasive effects that were found, we review 153 experimental studies on health-related narrative persuasion with a focus on the narrative stimuli. The results show that: a) with regard to the content, showing the healthy behavior in a narrative (as opposed to the unhealthy behavior with negative consequences) may be associated with effects on intention. Narratives that contain high emotional content are more often shown to have effects. b) With regard to the form, for print narratives, a first-person perspective is a promising characteristic in light of effectiveness. c) With regard to the context, an overtly persuasive presentation format does not seem to inhibit narrative persuasion. And d) other characteristics, like character similarity or the presentation medium of the narrative, do not seem to be promising characteristics for producing health effects. In addition, fruitful areas for further research can be found in the familiarity of the setting and the way a health message is embedded in the narrative. Because of the diversity of narrative characteristics and effects that were found, continued research effort is warranted on which characteristics lead to effects. The present review provides an overview of the evidence for persuasive narrative characteristics so far.
Using Narrative Communication as a Tool for Health Behavior Change: A Conceptual, Theoretical, and Empirical Overview
Narrative is the basic mode of human interaction and a fundamental way of acquiring knowledge. In the rapidly growing field of health communication, narrative approaches are emerging as a promising set of tools for motivating and supporting health-behavior change. This article defines narrative communication and describes the rationale for using it in health-promotion programs, reviews theoretical explanations of narrative effects and research comparing narrative and nonnarrative approaches to persuasion, and makes recommendations for future research needs in narrative health communication.
Increase Fundraising Results by Making Your Donor Feel Like a Hero
When you tell donors they can “feed hungry children”, “stop human trafficking” or “give twice the hope”, you make them the hero. This engages a “storytelling switch” that triggers a rush of cortisol and oxytocin throughout their body: Cortisol focuses your attention on a problem that needs solving (feeding hungry children). Oxytocin magnifies your feelings of empathy, caring, and love. Can brain chemistry really increase fundraising results? Short answer: Yes. Every. Single. Time. Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work and potentially change our brain chemistry. – Paul Zak In fact, the release of these two chemicals are actually predictors of giving behavior. Stories increase fundraising results! Researchers in one study concluded is that story structure (hook, problem, payoff) kicks off the chemistry associated with giving.
Framing discourse around conservative values shifts climate change attitudes -- ScienceDaily
Special issue - The Journal of Development Communication - Summit on Behaviour and Social Change Communication
In April 2018, almost 1,200 people gathered in Indonesia for the Summit on Behaviour and Social Change Communication. Practitioners, researchers, donors, and leaders from more than 400 organisations travelled to Nusa Dua from the Asia Pacific region, Africa, Europe, Latin America, and North America. This issue features ten papers prepared by SUMMIT participants based on their presentations. They cover a range of challenges from using story-telling to help fishermen in Belize deal with threats to their occupations, and influencing adolescent girls and boys in India to address gender discrimination and stereotyping – to the use of social media to change norms regarding babies’ health in Malawi.
52 weeks, 52 faces: Obituaries narrate lives lost to the opioid epidemic
The Narrative Project user guide | Bond
Earlier this year, a group of organisations who work together on global equity issues asked a question: can the public conversation about global development be changed to foster a more positive understanding of the issues? To find a new approach, these organisations created The Narrative Project: a research and communications effort focused on changing the development narrative in the United Kingdom, United States, France and Germany. The user guide is designed to be an informative tool for communicators and advocates who want to apply The Narrative Project approach to their own messages and content.
Columbia University Medical Center | Program in Narrative Medicine
"THE LEADER IN NARRATIVE BEST PRACTICES AND TEAM-BASED HEALTHCARE PROGRAMS Narrative Medicine fortifies clinical practice with the narrative competence to recognize, absorb, metabolize, interpret, and be moved by the stories of illness. Through narrative training, the Program in Narrative Medicine helps physicians, nurses, social workers, mental health professionals, chaplains, social workers, academics, and all those interested in the intersection between narrative and medicine improve the effectiveness of care by developing these skills with patients and colleagues. Our research and outreach missions are conceptualizing, evaluating, and spear-heading these ideas and practices nationally and internationally."
Wide Angle Lens – Frameworks Academy
How to Craft an Engaging Narrative with Data | Matt Cooper | LinkedIn
Emojis only in this 'don’t text and die' movie - Osocio
Slidedocs | Duarte
Managing Ebola Will Take Powerful Communication - HBR
Telling Stories, Saving Lives: Creating Narrative Health Messages - Health Communication - Volume 30, Issue 2
Narrative Medicine | digital storytelling lab
Ebola News | Ebola Deeply, Covering the Crisis
Making Scripts And Science Match : NPR
Why Influence? by stephanie on emaze
Digital Storytelling for Social Impact : The Rockefeller Foundation
How to Be an Educated Consumer of Infographics: David Byrne on the Art-Science of Visual Storytelling | Brain Pickings
The 20 Most Powerful Storytelling Videos of 2013 | Visual.ly Blog
#STORYTOOLKIT: Hollywood's Storytelling Tips & Tricks Revealed
Resonate: Present Visual Stories that Transform Audiences - Nancy Duarte
Hyperbole and a Half: Depression Part Two
Seeing is Believing: A Guide to Visual Storytelling Best Practices (pdf)
WHAM! Doctor Tries Comic Book To Boost Trauma Drug : Shots - Health News : NPR
African American cancer communications via story telling
Story Immersion in a Health Videogame for Childhood Obesity Prevention
Soap Operas With a Message - NYTimes.com
5 Storytelling Concepts That Health Care Firms Are Using To Change Patient Behavior | Co. Design
Looking For A Way To Engage Patients In Behavior Change? Try “Storytelling” | Mind The Gap
Social Math- from The Office
Also links to a great intro to social math