Cases in Public Health Communication & Marketing

[http://www.casesjournal.org/] - 2007-06-11 07:05:02 - public:weinreich

academia, professional_resource, publication, research, sample_campaigns, social_marketing - 6 | id:79336 -

Online journal from GWU School of Public Health

Webby Nominees

[http://www.webbyawards.com/webbys/current.php] - 2007-04-14 00:49:21 - public:weinreich

online_marketing, sample_campaigns - 2 | id:79347 -

Examples of well-designed websites, both commercial and nonprofit

Extra-organizational Activists & Nonprofits Using the Social Web for Their Cause

[http://havefundogood.blogspot.com/2007/02/extra-organizational-activists.html] - 2007-03-04 08:38:00 - public:weinreich

blogging, nonprofit, online_marketing, sample_campaigns, social_media - 5 | id:79355 -

Great list of examples from Have Fun • Do Good

Top 5-Bottom 5 Cause-Related Marketing Campaigns

[http://causerelatedmarketing.blogspot.com/2006/12/top-5-bottom-5-cause-related-marketing.html] - 2007-01-08 19:26:13 - public:weinreich

cause_marketing, sample_campaigns - 2 | id:79391 -

Best and worst of cause marketing in 2006 according to Paul Jones of the Cause-Related Marketing blog

Healthy Penis Campaign Case Study

[http://medicine.plosjournals.org/perlserv/?request=get-document&doi=10.1371%2Fjournal.pmed.0030474] - 2007-01-05 01:37:40 - public:weinreich

campaign_effects, sample_campaigns - 2 | id:79397 -

San Francisco's Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men (thanks to Fard Johnmar for the link)

Top 10 Mobile Marketing Campaigns

[http://www.christine.net/2006/11/top_mobile_mark.html] - 2006-12-04 17:07:10 - public:weinreich

mobile, sample_campaigns - 2 | id:79409 -

Seems to be time for the end of the year wrap-ups in different categories!

Best Internet Marketing for a Cause 2006

[http://havefundogood.blogspot.com/2006/12/best-internet-marketing-for-cause-2006.html] - 2006-12-04 16:17:04 - public:weinreich

online_marketing, sample_campaigns, social_media - 3 | id:79411 -

Britt Bravo's list of great examples of using the internet to promote a cause

Using Social Media to Sway Voters and Prevent Genocide

[http://nancyschwartz.com/nonprofits_use_social_networking.html] - 2006-11-29 16:05:17 - public:weinreich

sample_campaigns, social_media, social_network - 3 | id:79415 -

Two nonprofit case studies from Getting Attention

Bono's World

[http://darmano.typepad.com/logic_emotion/2006/11/bonos_world.html] - 2006-11-14 05:38:58 - public:weinreich

branding, cause_marketing, partnerships, sample_campaigns - 4 | id:79418 -

Logic+Emotion's David Armano has graphically portrayed U2 frontman Bono's philanthropic empire

The evolution of digital activism

[http://evaapp.typepad.com/wildfire/2006/11/virtuoso_digita.html] - 2006-11-14 05:27:10 - public:weinreich

environment, sample_campaigns, social_media - 3 | id:79420 -

Uses Greenpeace's campaign to make Apple products more ecofriendly as an excellent example of how to use social media effectively.

This is your ass on drugs.

[http://www.slate.com/id/2150334/?nav=navoa] - 2006-09-29 05:49:20 - public:weinreich

advertising, media, PSA, sample_campaigns - 4 | id:79436 -

Slate's Seth Stevenson reviews ONDCP's new anti-pot campaign

Social Marketing Case Studies

[http://www.cdc.gov/nccdphp/dnpa/socialmarketing/case_studies.htm] - 2006-09-25 20:03:12 - public:weinreich

nutrition, obesity, sample_campaigns - 3 | id:79439 -

Examples of the social marketing process in action from the CDC's Division of Nutrition and Physical Activity

VERB Campaign - Research

[http://www.cdc.gov/youthcampaign/research/resources.htm#Concept] - 2006-07-20 06:00:11 - public:weinreich

obesity, research, sample_campaigns, youth - 4 | id:79461 -

A wealth of research findings on effective messages and approaches to increasing physical activity among youth.

MTV Streaker - MTV EXIT

[http://comps.mtv.co.uk/comps/streaker/site.jhtml?country_id=en] - 2006-06-14 23:53:25 - public:weinreich

place, sample_campaigns, target_audience - 3 | id:79482 -

Anti-human trafficking site directed toward World Cup fans who visit prostitutes

Make the Connection Bracelet Kit

[https://www.maketheconnection.org/order_beadkit/default.asp] - 2006-06-14 23:45:18 - public:weinreich

cause_marketing, sample_campaigns, social_network - 3 | id:79483 -

It's participatory, viral and cause marketing all rolled up into one.

Evolution of an Epidemic: 25 Years of HIV/AIDS Media Campaigns in the U.S. - Kaiser Family Foundation

[http://www.kff.org/entpartnerships/7515.cfm] - 2006-06-01 03:52:01 - public:weinreich

campaign_effects, health_communication, HIV_AIDS, media, sample_campaigns - 5 | id:79487 -

This report focuses on how national media campaigns on HIV/AIDS have evolved over the last 25 years in the U.S., reflecting the changing nature of the disease as awareness and treatment have progressed. It also provides insight on the approaches, historic

IgniteBlog: STOP AIDS CAMPAIGN (Successful use of marketing for a greater good)

[http://ignitehealth.blogspot.com/2006/03/stop-aids-campaign-successful-use-of.html] - 2006-03-15 06:23:33 - public:weinreich

campaign_effects, HIV_AIDS, sample_campaigns - 3 | id:79517 -

Case study of the Swiss "Stop AIDS" campaign

Adverblog: More public toilets in NYC!

[http://www.adverblog.com/archives/002371.htm] - 2006-03-07 05:54:00 - public:weinreich

marketing, sample_campaigns - 2 | id:79535 -

a guerilla marketing campaign using cardboard figures making the point about the need for public toilets

Dove Calming Night - Nighttime Classics Featuring Felicity Huffman ::..

[https://www.dovenight.com/Main.asp?sBanner=none&sPage=none] - 2006-03-07 05:51:45 - public:weinreich

advertising, marketing, online_marketing, sample_campaigns, word_of_mouth - 5 | id:79536 -

This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.

NBC: In AIDS fight, India pitches manliness

[http://msnbc.msn.com/id/11592135/] - 2006-03-07 05:45:18 - public:weinreich

advertising, campaign_effects, HIV_AIDS, international, sample_campaigns, social_marketing - 6 | id:79537 -

the “What Kind of Man Are You?” campaign

Spread the Know

[http://www.spreadtheknow.com/] - 2006-03-07 01:24:08 - public:weinreich

HIV_AIDS, online_marketing, sample_campaigns - 3 | id:79540 -

Graffiti-based campaign to increase HIV status awareness - seems to be part of CBS/Viacom's kNOw HIV/AIDS campaign

Seat Belt Education (1985 - Present)

[http://www.aef.com/exhibits/social_responsibility/ad_council/2434] - 2006-03-07 01:04:14 - public:weinreich

advertising, sample_campaigns - 2 | id:79543 -

Ad Council Retrospective

Turning Point Collaborative on Social Marketing

[http://www.turningpointprogram.org/Pages/socialmkt.html] - 2006-03-01 07:22:48 - public:weinreich

campaign_effects, how_to, partnerships, professional_resource, publication, sample_campaigns, social_marketing_intro, strategy, top_ten - 9 | id:79546 -

Great publications, resources, trainings

NARROWCAST CAMPAIGN GUIDE FOR COMMUNITY PROGRAMS: Creating health messages for targeted media campaigns (pdf)

[http://www.ph.ucla.edu/chs/hmrg/documents/narrowcast_manual.pdf] - 2006-02-23 02:08:57 - public:weinreich

filetype:pdf, health_communication, how_to, media, media:document, sample_campaigns, tutorial - 7 | id:79548 -

UCLA Health and Media Research Group

In Cold Blood - A nasty new public service announcement from the American Red Cross. By Seth Stevenson

[http://www.slate.com/id/2134294/] - 2006-01-26 05:43:13 - public:weinreich

advertising, media, sample_campaigns - 3 | id:79554 -

from Slate Magazine

Word of Mouth Basic Training -- Word of Mouth Marketing Association

[http://www.womma.org/wombat/agenda.htm] - 2006-01-25 06:54:49 - public:weinreich

blogging, conference, sample_campaigns, social_network, strategy, word_of_mouth - 6 | id:79556 -

presentations from the WOMMA Basic Training conference

Responding To Organized Crime In Canada: The Role of Media and Social Marketing Campaigns

[http://www.rcmp.ca/ccaps/organized_crime_media_e.htm] - 2006-01-25 06:27:09 - public:weinreich

sample_campaigns, social_marketing - 2 | id:79557 -

a paper from the Royal Canadian Mounted Police on an innovative use of social marketing

Why Bad Ads Happen to Good Causes: and How to Ensure They Won't Happen to Yours (pdf)

[http://www.rwjf.org/files/publications/other/BadAds.pdf] - 2006-01-25 06:09:53 - public:weinreich

advertising, campaign_effects, filetype:pdf, graphic_design, media, media:document, PSA, sample_campaigns - 8 | id:79560 -

A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW

CasePlace.org - Topics - Social Marketing

[http://www.caseplace.org/topics/topics_list.htm?attrib_id=4860] - 2006-01-25 04:56:58 - public:weinreich

campaign_effects, sample_campaigns - 2 | id:79565 -

social marketing case studies

Active Living By Design: Social Marketing

[http://www.activelivingbydesign.org/index.php?id=39] - 2006-01-25 04:31:35 - public:weinreich

how_to, obesity, sample_campaigns, social_marketing - 4 | id:79568 -

campaign to promote physical activity

Using Social Marketing to Plan a Nutrition Education Program Targeting Teens

[http://www.joe.org/joe/2003december/a4.shtml] - 2006-01-25 03:56:18 - public:weinreich

nutrition, sample_campaigns, strategy, youth - 4 | id:79569 -

article from the Journal of Extension

Get the message? - Los Angeles Times

[http://www.latimes.com/features/health/la-he-behavior2jan02,0,4698108.story?coll=la-home-health] - 2006-01-25 03:43:41 - public:weinreich

advertising, obesity, sample_campaigns, social_marketing - 4 | id:79572 -

The Ad Council

[http://www.adcouncil.org/] - 2006-01-23 08:16:00 - public:weinreich

advertising, nonprofit, organization, PSA, sample_campaigns, social_marketing - 6 | id:79576 -

Leading producer of PSAs since 1942

The Values and Benefits of Parks and Recreation

[http://www.lin.ca/resource/html/benfits.htm] - 2006-01-23 07:59:04 - public:weinreich

environment, sample_campaigns, strategy - 3 | id:79584 -

example of a social marketing strategy

Fostering Sustainable Behavior

[http://www.cbsm.com/] - 2006-01-23 07:57:37 - public:weinreich

behavior_change, environment, research, sample_campaigns, social_marketing - 5 | id:79585 -

Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.

Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems

[http://www.edc.org/hec/pubs/soc-marketing-strat.html] - 2006-01-23 07:51:17 - public:weinreich

academia, behavior_change, campaign_effects, research, sample_campaigns, social_norms, strategy, substance_abuse - 8 | id:79587 -

Higher Education Center for Prevention of Alcohol and Other Drugs

Social Marketing Quarterly

[http://www.socialmarketingquarterly.com/] - 2006-01-23 07:30:45 - public:weinreich

academia, publication, research, sample_campaigns, social_marketing, top_ten - 6 | id:79592 -

journal from Taylor & Francis

social marketing institute: advancing the science and practice of social marketing

[http://www.social-marketing.org/] - 2006-01-23 07:29:22 - public:weinreich

professional_resource, research, sample_campaigns, social_marketing, social_marketing_intro, top_ten - 6 | id:79593 -

now defunct but has many useful resources

Social Marketing

[http://www.hc-sc.gc.ca/ahc-asc/activit/marketsoc/index_e.html] - 2006-01-23 07:27:05 - public:weinreich

sample_campaigns, social_marketing, social_marketing_intro, strategy, top_ten, tutorial - 6 | id:79595 -

Health Canada's excellent website

Doing You Damage Campaign

[http://www.doingyoudamage.com/] - 2006-01-19 06:42:29 - public:weinreich

media, sample_campaigns - 2 | id:79638 -

smoking prevention campaign in New York

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