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NARROWCAST CAMPAIGN GUIDE FOR COMMUNITY PROGRAMS: Creating health messages for targeted media campaigns (pdf)
[http://www.ph.ucla.edu/chs/hmrg/documents/narrowcast_manual.pdf] - - public:weinreich
UCLA Health and Media Research Group
Social Marketing
[http://www.hc-sc.gc.ca/ahc-asc/activit/marketsoc/index_e.html] - - public:weinreich
Health Canada's excellent website