CLAIM 1: It only takes 21-days to form a habit | Digital Psychology Training for UX, Design & Marketing
From my own experience, there appears to be a scientific trend (that I have not systematically evaluated) that successful behavior change programs tend to run for approximately 2-months, and that after this point, there is a large drop in adherence and impact. The big statistical meta-analysis that I carried out a few years back (http://www.jmir.org/2011/1/e17/), showed that online programs lasting more than 4 months, all failed. So as a rule of thumb, for most general purposes, 8-weeks is not a bad approximate time duration for many programs.
Understanding how messaging is perceived by the public through a new theoretical model – Please keep to the path
The results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.
Please don’t leave the path
A negatively framed message (i.e. which describes the behavior that should not be done) is more effective, at least in this context, than a positive framed message that describes the preferred behavior.
Participant Nonnaiveté and the reproducibility of cognitive psychology | SpringerLink
A Lawyer, an Economist, a Marketer, and a Behavioral Scientist Go into a Bar... - Behavioral Scientist
The table below provides guidance for thinking through when specific policy tools are useful and when choice architecture or nudging can be used to complement or enhance a particular strategy.
Diffusion of Innovation — Impact by Design
If you or a small group of colleagues are the ones trying to bring a new practice to your organization, you are an innovator. You are inspired by a new practice you discovered, but will likely face problems getting it accepted. Consider that the challenges you experience when spreading a new practice are totally normal. It doesn’t mean you are failing, should stop trying, or there is anything “wrong” with staff and colleagues. It just means that your role is to plan how to motivate other members of the system
Social Cognitive Theory for Social Marketing Research and Practice - On Social Marketing and Social Change
As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. What is a theory? In science, it is a way in which we think about how the...
Persuasive Messages Couched In Emotion May Backfire
New research finds that people tend toward appeals that aren't simply more positive or negative but are infused with emotionality, even when they're trying to sway an audience that may not be receptive to such language. The findings appear in Psychological Science, a journal of the Association for Psychological Science
Development of a dynamic computational model of social cognitive theory
Stop Raising Awareness Already | Stanford Social Innovation Review
Theories of behaviour and behaviour change across the social and behavioural sciences: a scoping review: Health Psychology Review: Vol 9, No 3
Health Behavior Theory in Physical Activity Game Apps: A Content Analysis
Using Attachment Anxiety in Emotional Design & Marketing | Brian Cugelman, PhD | Pulse | LinkedIn
Researchers say they've figured out what makes people reject science, and it's not ignorance - ScienceAlert
Theories of Behaviour and Behaviour Change across the Social and Behavioural Sciences: A Scoping Review | The Health Communication Network
The 30 Elements of Consumer Value: A Hierarchy
The amount and nature of value in a particular product or service always lie in the eye of the beholder, of course. Yet universal building blocks of value do exist, creating opportunities for companies to improve their performance in current markets or break into new ones. A rigorous model of consumer value allows a company to come up with new combinations of value that its products and services could deliver. The right combinations, our analysis shows, pay off in stronger customer loyalty, greater consumer willingness to try a particular brand, and sustained revenue growth. We have identified 30 “elements of value”—fundamental attributes in their most essential and discrete forms. These elements fall into four categories: functional, emotional, life changing, and social impact. Some elements are more inwardly focused, primarily addressing consumers’ personal needs. For example, the life-changing element motivation is at the core of Fitbit’s exercise-tracking products. Others are outwardly focused, helping customers interact in or navigate the external world. The functional element organizes is central to The Container Store and Intuit’s TurboTax, because both help consumers deal with complexities in their world.
Behaviour Centred Design: towards an applied science of behaviour change: Health Psychology Review: Vol 10, No 4
Radical new approach to behavior change for public health -- ScienceDaily
Underpinned by reinforcement learning, a fundamental theory of the dynamics of behavior change, BCD also incorporates theories about the evolution of behavioral control and human motivation, and a revised version of 'behavior settings' theory which helps explain the relationship between individuals and the environment. These theories suggest that, in order to change specific behaviors, interventions must create surprise, revalue the target behavior and facilitate performance of the changed behavior by modifying the environment in which it takes place. BCD involves a process for designing such interventions that follows five steps: Assess, Build, Create, Deliver, and Evaluate.
Get Mental Notes - App interaction design cards
Exploring the Use of Theory in a National Text Message Campaign: Addressing Problem Recognition and Constraint Recognition for Publics of Pregnant Women: Health Communication: Vol 0, No 0
Cognitive Bias Codex
Diagram of cognitive biases clustered by meaning and application
Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing | AlterSpark Digital Psychology Training for UX, Design & Marketing
Drive your sales with 7 powerful emotional triggers
How Emotions Influence Decision-Making - The Atlantic
The role of emotion in decision-making: A cognitive neuroeconomic approach towards understanding sexual risk behavior
Behavioural economics has a sticky date problem - SmartCompany
Rather than pulling behavioural insights together into a tasty, cohesive recipe, behavioural economics has offered myriad tasty morsels and left it up to the audience to reconcile them. People want choice. People get overwhelmed by choice. People follow what others do. People don’t like to be seen to follow others. People act impulsively. People stick with the status quo. People are lazy. People like challenge. Agghhhh! To be useful behavioural economics needs to evolve from a series of interesting anecdotes to a framework that can help analyse and resolve behavioural challenges. The Williams Behaviour Change Model So that’s what I’ve cooked up. I’ve created your very own behavioural framework that is as tasty as a non-deconstructed sticky date pudding. This model gets beyond behavioural economics for its own sake and provides a structured way for you to interrogate your behavioural challenge and design how to get people to take the action you want.
Useful Theory: Self-Determination | CommunicateHealth
Mental Models I Find Repeatedly Useful — Medium
Why we left: a behavioural science view
But you have to get System 1 onside in the first place. Decisions have three big levers – in branding, in politics, in anything else. We call them Fame, Feeling & Fluency. Does a choice come to mind easily (Fame)? Then it’s a good choice. Does a choice feel good? (Feeling) Then it’s a good choice. Is a choice easy to recognise and understand? (Fluency) Then it’s a good choice.
When behavior change fails: evidence for building WASH strategies on existing motivations
WASH/sanitation programs that focus on higher-level motivations on Maslow's model (e.g., self-esteem, love and belonging, and safety) are much more successful than those that focus only on physiological motivations (e.g., health) - a reminder to dig deeper to connect core values to the desired behavior.
Ego depletion, an influential theory in psychology, may have just been debunked.
How behavioural biases affect a consumer across the course of one day
Nudge economics: has push come to shove for a fashionable theory?
Though nudge-economics remains seductive, what once seemed like a panacea has come to look a bit more like a series of sticking plasters. Earlier this year the nudge unit was removed from direct government control, partly sold to the Nesta innovation charity run by New Labour guru Geoff Mulgan, a move which seemed to suggest the prime minister no longer viewed it as quite so central to his philosophy. That move has coincided with a backlash, or at least a critical analysis, of some of the tenets on which its brand of behavioural economics is based.
Theoretical explanations for maintenance of behaviour change: a systematic review of behaviour theories - Health Psychology Review -
Is Choice Overload a Real Thing? | Psychology Today
Why You Can't Persuade People With Facts | Ray Williams | LinkedIn
Introduction to Behavior-Based Design — Medium
Models of Impact
"Models of Impact is a strategic business-design toolkit. Our mission is to promote legacy and entrepreneurship in the social impact community by developing tools and resources that make it easy (and fun!) to design disruptive business models. Our method is comprised of a simple 4-step process: Learn, Invent, Program, and Report. Our toolkit is designed for Educators, Entrepreneurs, Designers, and Non-Profits, and is available on a "Pay-What-You-Want" basis for immediate download. This .zip file contains a series of game-based workshop curricula and brainstorm activities, a comprehensive glossary that documents 101 business models, a series of 3 maps, and a library of 98 icons."
Fear-Based Appeals Effective at Changing Attitudes, Behaviors After All
All models are wrong: reflections on becoming a systems scientist
Scaring People to Improve Health Works, But Can Have Downsides : Shots - Health News : NPR
Why Fear Has No Place in Environmental Campaigns | I Ctrl Shift
Behavior change communications and health-related decisions | Deloitte University Press
Excellent coverage of why health behavior change is so difficult and some of the most relevant theories (including Consumer Information Processing Model)
Boost your influence with 17 persuasion techniques (book review) - GET UP & START
Issue: Theory of Planned Behavior - Health Psychology Review - Volume 9, Issue 2
Physical Activity in Women: Effects of a Self-Regulation Intervention (pdf)
Mental contrasting is essentially contrasting your happy, dream goal with your current reality, emphasizing the need for action, while implementation intentions are "if-then" statements about how you will deal with obstacles. The link goes to a journal article in which this combined technique was used to help women become more physically active, and the effect was sustained over months.