The Idea Adoption Curve – Stratechery by Ben Thompson
The key in all this is crossing the chasm—performing the acts that allow the first shoots of that mainstream market to emerge. This is a do-or-die proposition for high-tech enterprises; hence it is logical that they be the crucible in which “chasm theory” is formed. But the principles can be generalized to other forms of marketing, so for the general reader who can bear with all the high-tech examples in this book, useful lessons may be learned.
Fighting climate change with behavioural insights | UBC Sauder School of Business
SHIFT is an acronym for five psychological factors that make consumers more inclined to engage in pro-environmental behaviours: social influence, habit formation, individual self, feelings and cognition, and tangibility.
Learning from Behavioural Changes That Fail: Trends in Cognitive Sciences
The behavioural change enterprise disproportionately focuses on promoting successes at the expense of examining the failures of behavioural change interventions. We review the literature across different fields through a causal explanatory approach to identify structural relations that impede (or promote) the success of interventions. Based on this analysis we present a taxonomy of failures of behavioural change that catalogues different types of failures and backfiring effects. Our analyses and classification offer guidance for practitioners and researchers alike, and provide critical insights for establishing a more robust foundation for evidence-based policy. Behavioural change techniques are currently used by many global organisations and public institutions. The amassing evidence base is used to answer practical and scientific questions regarding what cognitive, affective, and environment factors lead to successful behavioural change in the laboratory and in the field. In this piece we show that there is also value to examining interventions that inadvertently fail in achieving their desired behavioural change (e.g., backfiring effects). We identify the underlying causal pathways that characterise different types of failure, and show how a taxonomy of causal interactions that result in failure exposes new insights that can advance theory and practice.
Investigating which behaviour change techniques work for whom in which contexts delivered by what means: Proposal for an international collaboratory of Centres for Understanding Behaviour Change (CUBiC) - Armitage - - British Journal of Health Psychology
Includes “periodic table“ of behavior change techniques
USING THE BEHAVIOUR CHANGE WHEEL FRAMEWORK WITHIN GENDER-FOCUSED INTERNATIONAL DEVELOPMENT PROGRAMMES: A Field Guide
Bartosz Milewski's Programming Cafe | Category Theory, Haskell, Concurrency, C++
COVID-19 and behaviour change. A literature review. | LinkedIn
not really a lit review, but covers key behavior change concepts and how they can be applied to covid
Development and Testing of a Short Form of the Patient Activation Measure
The Patient Activation Measure is a valid, highly reliable, unidimensional, probabilistic Guttman‐like scale that reflects a developmental model of activation. Activation appears to involve four stages: (1) believing the patient role is important, (2) having the confidence and knowledge necessary to take action, (3) actually taking action to maintain and improve one's health, and (4) staying the course even under stress. The measure has good psychometric properties indicating that it can be used at the individual patient level to tailor intervention and assess changes. (https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1475-6773.2004.00269.x)
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47+ Logic Model Templates – Free Word, PDF Documents
theory of change
Mapping the Landscape of Behavioral Theories: Systematic Literature Review
Computer Science: Algorithms, Theory, and Machines | Coursera
When Debunking Scientific Myths Fails (and When It Does Not): The Backfire Effect in the Context of Journalistic Coverage and Immediate Judgments as Prevention Strategy
Theory of change in ten steps
THE BEHAVIOURAL DRIVERS MODEL.pdf
A CONCEPTUAL FRAMEWORK FOR SOCIAL AND BEHAVIOUR CHANGE PROGRAMMING Corrected URL: https://www.unicef.org/mena/reports/behavioural-drivers-model
Social Influence Scale for Technology Design and Transformation | SpringerLink
a measurement instrument for evaluating susceptibility to seven social influence principles, namely social learning, social comparison, social norms, social facilitation, social cooperation, social competition, and social recognition
Dr. Elizabeth Sawin on Twitter: “If you feel like the world is going somehow in the 'wrong' direction, it may be worth thinking about how complex systems can be steered, and about how parts (even small under-resourced parts) can change wholes. A thread.“
Systems theory, rebalancing the whole
[Theory] Privacy, Free Speech, and 'Blurry-Edged' Social Networks by Lauren Amy Gelman :: SSRN
Week 2: theory
[Theory] Social Media and the ‘Spiral of Silence’ | Pew Research Center
Week 2: Theory
Entertainment-Education and Health and Risk Messaging - Oxford Research Encyclopedia of Communication
Looking at Spillovers in the Mirror: Making a Case for “Behavioral Spillunders” | Psychology
Behavioral spillovers refer to the influence that a given intervention targeting behavior 1 exerts on a subsequent, non-targeted, behavior 2, which may or may not be in the same domain (health, finance, etc.) as one another. So, a nudge to exercise more, for example, could lead people to eat more or less, or possibly even to give more or less to charity depending on the nature of the spillover. But what if spillovers also operate backward; that is, if the expectation of behavior 1 influences behavior 0 that precedes it? For example, a person may form an intention to exercise prompted by a policy intervention but overeat at present as a result. We define such a possibility as a “spillunder.” In the proposed article, we critically review the few papers that we have identified through a narrative literature review which have demonstrated spillunder effects to date, and we propose a conceptual framework.
What really influences our behaviours? | Oxfam Views & Voices
Theory of Change Training Curriculum | Food Security and Nutrition Network
Diverse guidance exists on how to best design and use a TOC. In this curriculum (Theory of Change: Facilitator’s Guide and all accompanying materials), we present one method that does its best to align to the requirements of creating a development hypothesis for Development Food Security Activities (DFSA) funded by USAID’s Office of Food for Peace (FFP). Previous experience in program and TOC development, participant feedback from six years of TOPS workshops, and input from the FFP Monitoring and Evaluation Team all helped craft this curriculum. We update it each year to align to the most current FFP guidance for DFSA implementers and to share newly discovered training tips.
Embracing complex social problems | Emerald Insight
Why We Sometimes Make Decisions That Mystify Us : NPR
“I realized that when you're not in pain or cold or experiencing a powerful emotion like anger or fear, it's very difficult to imagine yourself in that situation,“ he says. This phenomenon can help us understand why we sometimes act in ways that mystify us, whether it's making an impulsive decision when we're hungry or freezing in a moment when we expected to be assertive. This week on Hidden Brain, we explore how certain situations cause us to become strangers to ourselves. We hear from people who can't reconcile the person they believe themselves to be with their actions while in the grip of an intense feeling. And we look at the deep psychological mystery that occurs during these moments: no matter how many times we discover the strangers living inside us, the next time always catches us by surprise.
How Curiosity Makes You Crave - Scientific American
Is it a behavior or is it an action? > by Brooke Tully
The Problem With Habits (and Why Most of Them Fail)
there is no clear consensus on how long it takes to form a habit is because this has nothing to do with the behavior pattern itself and everything to do with the underlying coherence of the values dictating that behavior.
Buster Benson on Twitter: “System 1 is the part of our brains that is fast, instinctual, and intuitive. It operates on the order of milliseconds.“ / Twitter
Extension of System 1/System 2 thinking model from a social ecological perspective - Systems 1-5
sicp interactive verison
Structure and Interpretation of Computer Programs, 2e
very nice looking format of Structure and Interpretation of Computer Programs, 2e
The Value of Social, Behavioral, and Economic Sciences to National Priorities: A Report for the National Science Foundation | The National Academies Press (free pdf)
Nearly every major challenge the United States faces—from alleviating unemployment to protecting itself from terrorism—requires understanding the causes and consequences of people’s behavior. Even societal challenges that at first glance appear to be issues only of medicine or engineering or computer science have social and behavioral components. Having a fundamental understanding of how people and societies behave, why they respond the way they do, what they find important, what they believe or value, and what and how they think about others is critical for the country’s well-being in today’s shrinking global world. The diverse disciplines of the social, behavioral, and economic (SBE) sciences ―anthropology, archaeology, demography, economics, geography, linguistics, neuroscience, political science, psychology, sociology, and statistics―all produce fundamental knowledge, methods, and tools that provide a greater understanding of people and how they live.
Unsticking Stuck Mental Models: Adventures in Systems Change
A matter of habit: Recognizing the multiple roles of habit in health behaviour - Gardner - 2019 - British Journal of Health Psychology - Wiley Online Library
A habit is not necessarily a single action. Many behaviors that you may want to turn into habits have sub-actions involved in either instigating or executing the behavior. So there are a number of possible entry points to intervene to support the development of that habit.
Addressing gender-based violence norms and behaviors: Using social signalling and behavioral science
However, when the ZCCP video was combined with the social nudge : “Many people in your community have also watched this video,’’ the video shifted the perception of social norms towards less acceptance of GBV i.e. people were more likely to believe that their community found GBV unacceptable and more likely to think that their community thought GBV was a serious issue.
Daniel J. O’Keefe PUBLICATIONS AND PAPERS
research on health comm messaging effects
Defaults Are Not the Same by Default - Behavioral Scientist
To do so, we drew on a theoretical framework which highlights that defaults operate through three channels: first, defaults work because they reflect an implicit endorsement from the choice architect—your company’s HR department, your city’s policy office, your credit card company, your child’s school. Second, defaults work because staying with the defaulted choice is easier than switching away from it. Third, defaults work because they endow decision makers with an option, meaning they’re less likely to want to give it up, now that it’s theirs. As a result, we hypothesized that default designs that trigger more of these channels (also called the three Es: endorsement, ease, and endowment) would be more effective. In our analysis, we find partial support for this idea. That is, we find that studies that were designed to trigger endorsement (defaults that are seen as conveying what the choice architect thinks the decision maker should do) or endowment (defaults that are seen as reflecting the status quo) were more likely to be effective. In addition, we find that defaults in consumer domains tend to be more effective, and that defaults in pro-environmental domains (such as green energy defaults) tend to be less effective.
A New Model for Integrating Behavioral Science and Design - Behavioral Scientist
Why Guilt and Fear Appeals Backfire
Two converging paths: behavioural sciences and social marketing for better policies | Emerald Insight
This commentary argues that social marketing and the application of behavioural sciences to policy constitute two converging paths towards better policies. It highlights points of convergence and divergence between both disciplines and the potential benefits of further embedding social marketing principles and methods within the recent trend of applying behavioural sciences to policy.
It's Time for Consumer Romance
If marketers were all playing a fantasy nerd version of rock-paper-scissors, then “heart” would almost always beat “head.”
Stop Confusing Habits for Routines: What You Need To Know | Nir & Far
Ads Don’t Work That Way | Melting Asphalt
Appealing to fear: A Meta-Analysis of Fear Appeal Effectiveness and Theories
Fear appeals are effective. The present meta-analysis found that fear appeals were successful at influencing attitudes, intentions, and behaviors across nearly all conditions that were analyzed. Even when a moderator was unrelated to fear appeal effectiveness, fear appeals were still more effective than comparison treatments. Further, there was not one level of any moderator that we tested for which fear appeals backfired to produce worse outcomes relative to the comparison groups.
Study identifies the best healthy eating nudges | EurekAlert! Science News
In a meta-analysis of real-life experiments drawn from food science, nutrition, health economics, marketing and psychology, the authors find that behavioural nudges - facilitating action rather than providing knowledge or inducing feelings - can reduce daily energy intake by up to 209 kcal, the same number of calories as in 21 cubes of sugar.
Social Network Assessments and Interventions for Health Behavior Change: A Critical Review
Social networks provide a powerful approach for health behavior change. This article documents how social network interventions have been successfully utilized for a range of health behaviors including HIV risk practices, smoking, exercise, dieting, family planning, bullying, and mental health. We review the literature that suggests relationship between health behaviors and social network attributes demonstrate a high degree of specificity. The article then examines hypothesized social influence mechanisms including social norms, modeling, and social rewards and the factors of social identity and social rewards that can be employed to sustain social network interventions. Areas of future research avenues are highlighted, including the need to examine and analytically adjust for contamination and social diffusion, social influence versus differential affiliation, and network change. Use and integration of mhealth and face-to-face networks for promoting health behavior change are also critical research areas.
Ten Conditions for Change
Successfully adopting a complex, positive behavior involves (I) making a DECISION to adopt the new behavior, (II) performing a number of ACTIONs that comprise the new behavior, and (III) ensuring the CONTINUATION of the relevant conditions for success as time passes. More specifically, a person will very likely engage in a new positive behavior if ten conditions are met. There are three conditions to meet in the DECISION phase (Considers, Desires, Intends), six conditions to meet for every ACTION (Remembers, Believes, Chooses, Knows, Has, Embodies), and one condition to meet for CONTINUATION (Maintains).