Issue: Theory of Planned Behavior - Health Psychology Review - Volume 9, Issue 2
Physical Activity in Women: Effects of a Self-Regulation Intervention (pdf)
Mental contrasting is essentially contrasting your happy, dream goal with your current reality, emphasizing the need for action, while implementation intentions are "if-then" statements about how you will deal with obstacles. The link goes to a journal article in which this combined technique was used to help women become more physically active, and the effect was sustained over months.
Diffusion of Innovations 2.0?! MT@MDaware: makes more sense this way
Your Brain Is Primed To Reach False Conclusions | FiveThirtyEight
Behaviour Change Tips For Beginners - Marketing for Change
Cognitive Bias VideoSong - YouTube
Time to retire the theory of planned behaviour - Health Psychology Review - Volume 8, Issue 1
Scarcity and Social Change - On Social Marketing and Social Change
Demystifying theory and its use in improvement -- Davidoff et al. -- BMJ Quality and Safety
The End of Theory: The Data Deluge Makes the Scientific Method Obsolete
World Development Report 2015: Mind, Society, and Behavior
The behaviour change wheel: A new method for characterising and designing behaviour change interventions
The Behaviour Change Wheel Book - A Guide To Designing Interventions
15 Psychological Studies That Will Boost Your Marketing
HC3 Completes Series of Eight SBCC Research Primers
Research briefs that help guide social and behavior change communication (SBCC) practitioners when selecting research concepts, models and frameworks to consider when designing an SBCC program: Extended Parallel Processing Model, Social Learning Theory, Propensity Score Matching, Ideation, Gender Transformative Approaches, Integrated Model of Comm for Social Change, Theory of Planned Behavior, & DIffusion of Innovations.
30 More Psychological Nudges to Get People to Buy from ‘The small BIG’ (speed summary) | Digital Intelligence Today
The Small BIG (speed summary) – 20 Psychological Nudges to get People to Buy | Digital Intelligence Today
Positive Psychology News Daily » Health Habits Work Better Together: Evidence from the Transtheoretical Model
Bobo Goes Global: How Al Bandura's work influenced global Entertainment-Education (video)
The Sentient 26 Emotional Taxonomy: An Emotional Motivation Framework for Understanding Consumer Behavior (pdf)
Sentient has developed an emotional taxonomy that goes beyond the seven basic emotions to characterize 26 distinct emotions that directly impact consumer behavior.
Hot-state decision making: Understanding Consumer Emotion and Rationality | Sentient Decision Science
Habit Design - BJ Fogg // Startup Elements - YouTube
Threatening communication: a critical re-analysis and a revised meta-analytic test of fear appeal theory
Health Behavior Change Models for HIV Prevention and AIDS Ca... : JAIDS Journal of Acquired Immune Deficiency Syndromes
EAST: Four Simple Ways to Apply Behavioural Insights
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.