Diffusion of Innovation — Impact by Design
If you or a small group of colleagues are the ones trying to bring a new practice to your organization, you are an innovator. You are inspired by a new practice you discovered, but will likely face problems getting it accepted. Consider that the challenges you experience when spreading a new practice are totally normal. It doesn’t mean you are failing, should stop trying, or there is anything “wrong” with staff and colleagues. It just means that your role is to plan how to motivate other members of the system
Models of Impact
"Models of Impact is a strategic business-design toolkit. Our mission is to promote legacy and entrepreneurship in the social impact community by developing tools and resources that make it easy (and fun!) to design disruptive business models. Our method is comprised of a simple 4-step process: Learn, Invent, Program, and Report. Our toolkit is designed for Educators, Entrepreneurs, Designers, and Non-Profits, and is available on a "Pay-What-You-Want" basis for immediate download. This .zip file contains a series of game-based workshop curricula and brainstorm activities, a comprehensive glossary that documents 101 business models, a series of 3 maps, and a library of 98 icons."
Scarcity and Social Change - On Social Marketing and Social Change
What Use is a Theory of Change? 6 Benefits, and Some Things to Avoid. | People, Spaces, Deliberation
Social learning en masse | Features | Research
Minority rules: Scientists discover tipping point for the spread of ideas
Buzz-Kill: Columbia Prof Blasts Influencer Model
Updated link: http://www.adweek.com/news/advertising-branding/scientist-influencer-theory-bogus-105981 Don't worry about finding the influential people when trying to bring about social change, but rather look for the easily influenced people.
Mapping it out: Social change approaches
Divides approaches out by direct service, social marketing/education, business/consumerism, policy advocacy (i.e., government and corporate), and politics (i.e., via elections).
What Complexity Science Teaches Us About Social Change
Complexity science seeks to understand how complex adaptive systems work the patterns of relationships within them, how they are sustained, how they self-organize and how outcomes emerge.