Ads Don’t Work That Way | Melting Asphalt
[https://meltingasphalt.com/ads-dont-work-that-way/] - - public:weinreich
'Scared straight' anti-drug campaigns don't work on users because they usually know MORE about risks than non-users, study says | Mail Online
[http://www.dailymail.co.uk/sciencetech/article-2384671/Scared-straight-anti-drug-campaigns-dont-work-users-usually-know-MORE-risks-non-users-study-says.html] - - public:weinreich
Emotion-Based Messages: WIC - Touching Hearts, Touching Minds
[http://www.touchingheartstouchingminds.com/overview_project.php] - - public:weinreich
[http://www.christienicholson.com/?p=19] - - public:weinreich
What makes one health communication ad effective and another not? There are many variables that can make or break the success of the message.