Behaviour Change for Sustainability: Keeping Promises: Do Pledges Work?
Understanding how messaging is perceived by the public through a new theoretical model – Please keep to the path
The results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.
Please don’t leave the path
A negatively framed message (i.e. which describes the behavior that should not be done) is more effective, at least in this context, than a positive framed message that describes the preferred behavior.