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[https://behavioralscientist.org/last-mile-lawyer-economist-a-marketer-behavioral-scientist-go-into-a-bar/] - - public:weinreich
behavior_change, design, policy, theory - 4 | id:177179 -

The table below provides guidance for thinking through when specific policy tools are useful and when choice architecture or nudging can be used to complement or enhance a particular strategy.

[https://www.marketingsociety.com/the-library/why-we-left-behavioural-science-view] - - public:weinreich
behavior_change, policy, theory - 3 | id:76502 -

But you have to get System 1 onside in the first place. Decisions have three big levers – in branding, in politics, in anything else. We call them Fame, Feeling & Fluency. Does a choice come to mind easily (Fame)? Then it’s a good choice. Does a choice feel good? (Feeling) Then it’s a good choice. Is a choice easy to recognise and understand? (Fluency) Then it’s a good choice.

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