Radical new approach to behavior change for public health -- ScienceDaily
Underpinned by reinforcement learning, a fundamental theory of the dynamics of behavior change, BCD also incorporates theories about the evolution of behavioral control and human motivation, and a revised version of 'behavior settings' theory which helps explain the relationship between individuals and the environment. These theories suggest that, in order to change specific behaviors, interventions must create surprise, revalue the target behavior and facilitate performance of the changed behavior by modifying the environment in which it takes place. BCD involves a process for designing such interventions that follows five steps: Assess, Build, Create, Deliver, and Evaluate.
Get Mental Notes - App interaction design cards
Exploring the Use of Theory in a National Text Message Campaign: Addressing Problem Recognition and Constraint Recognition for Publics of Pregnant Women: Health Communication: Vol 0, No 0
Cognitive Bias Codex
Diagram of cognitive biases clustered by meaning and application
Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing | AlterSpark Digital Psychology Training for UX, Design & Marketing
Drive your sales with 7 powerful emotional triggers
How Emotions Influence Decision-Making - The Atlantic
The role of emotion in decision-making: A cognitive neuroeconomic approach towards understanding sexual risk behavior
Behavioural economics has a sticky date problem - SmartCompany
Rather than pulling behavioural insights together into a tasty, cohesive recipe, behavioural economics has offered myriad tasty morsels and left it up to the audience to reconcile them. People want choice. People get overwhelmed by choice. People follow what others do. People don’t like to be seen to follow others. People act impulsively. People stick with the status quo. People are lazy. People like challenge. Agghhhh! To be useful behavioural economics needs to evolve from a series of interesting anecdotes to a framework that can help analyse and resolve behavioural challenges. The Williams Behaviour Change Model So that’s what I’ve cooked up. I’ve created your very own behavioural framework that is as tasty as a non-deconstructed sticky date pudding. This model gets beyond behavioural economics for its own sake and provides a structured way for you to interrogate your behavioural challenge and design how to get people to take the action you want.
Useful Theory: Self-Determination | CommunicateHealth
Mental Models I Find Repeatedly Useful — Medium
Why we left: a behavioural science view
But you have to get System 1 onside in the first place. Decisions have three big levers – in branding, in politics, in anything else. We call them Fame, Feeling & Fluency. Does a choice come to mind easily (Fame)? Then it’s a good choice. Does a choice feel good? (Feeling) Then it’s a good choice. Is a choice easy to recognise and understand? (Fluency) Then it’s a good choice.
When behavior change fails: evidence for building WASH strategies on existing motivations
WASH/sanitation programs that focus on higher-level motivations on Maslow's model (e.g., self-esteem, love and belonging, and safety) are much more successful than those that focus only on physiological motivations (e.g., health) - a reminder to dig deeper to connect core values to the desired behavior.
Ego depletion, an influential theory in psychology, may have just been debunked.
How behavioural biases affect a consumer across the course of one day
Nudge economics: has push come to shove for a fashionable theory?
Though nudge-economics remains seductive, what once seemed like a panacea has come to look a bit more like a series of sticking plasters. Earlier this year the nudge unit was removed from direct government control, partly sold to the Nesta innovation charity run by New Labour guru Geoff Mulgan, a move which seemed to suggest the prime minister no longer viewed it as quite so central to his philosophy. That move has coincided with a backlash, or at least a critical analysis, of some of the tenets on which its brand of behavioural economics is based.
Theoretical explanations for maintenance of behaviour change: a systematic review of behaviour theories - Health Psychology Review -
Is Choice Overload a Real Thing? | Psychology Today
Why You Can't Persuade People With Facts | Ray Williams | LinkedIn
Introduction to Behavior-Based Design — Medium
Models of Impact
"Models of Impact is a strategic business-design toolkit. Our mission is to promote legacy and entrepreneurship in the social impact community by developing tools and resources that make it easy (and fun!) to design disruptive business models. Our method is comprised of a simple 4-step process: Learn, Invent, Program, and Report. Our toolkit is designed for Educators, Entrepreneurs, Designers, and Non-Profits, and is available on a "Pay-What-You-Want" basis for immediate download. This .zip file contains a series of game-based workshop curricula and brainstorm activities, a comprehensive glossary that documents 101 business models, a series of 3 maps, and a library of 98 icons."
Fear-Based Appeals Effective at Changing Attitudes, Behaviors After All
All models are wrong: reflections on becoming a systems scientist
Scaring People to Improve Health Works, But Can Have Downsides : Shots - Health News : NPR
Why Fear Has No Place in Environmental Campaigns | I Ctrl Shift
Behavior change communications and health-related decisions | Deloitte University Press
Excellent coverage of why health behavior change is so difficult and some of the most relevant theories (including Consumer Information Processing Model)
Boost your influence with 17 persuasion techniques (book review) - GET UP & START
Issue: Theory of Planned Behavior - Health Psychology Review - Volume 9, Issue 2
Physical Activity in Women: Effects of a Self-Regulation Intervention (pdf)
Mental contrasting is essentially contrasting your happy, dream goal with your current reality, emphasizing the need for action, while implementation intentions are "if-then" statements about how you will deal with obstacles. The link goes to a journal article in which this combined technique was used to help women become more physically active, and the effect was sustained over months.
Diffusion of Innovations 2.0?! MT@MDaware: makes more sense this way
Your Brain Is Primed To Reach False Conclusions | FiveThirtyEight
Behaviour Change Tips For Beginners - Marketing for Change
Cognitive Bias VideoSong - YouTube
Time to retire the theory of planned behaviour - Health Psychology Review - Volume 8, Issue 1
Scarcity and Social Change - On Social Marketing and Social Change
Demystifying theory and its use in improvement -- Davidoff et al. -- BMJ Quality and Safety
The End of Theory: The Data Deluge Makes the Scientific Method Obsolete
World Development Report 2015: Mind, Society, and Behavior
The behaviour change wheel: A new method for characterising and designing behaviour change interventions
The Behaviour Change Wheel Book - A Guide To Designing Interventions
15 Psychological Studies That Will Boost Your Marketing
HC3 Completes Series of Eight SBCC Research Primers
Research briefs that help guide social and behavior change communication (SBCC) practitioners when selecting research concepts, models and frameworks to consider when designing an SBCC program: Extended Parallel Processing Model, Social Learning Theory, Propensity Score Matching, Ideation, Gender Transformative Approaches, Integrated Model of Comm for Social Change, Theory of Planned Behavior, & DIffusion of Innovations.
30 More Psychological Nudges to Get People to Buy from ‘The small BIG’ (speed summary) | Digital Intelligence Today
The Small BIG (speed summary) – 20 Psychological Nudges to get People to Buy | Digital Intelligence Today
Positive Psychology News Daily » Health Habits Work Better Together: Evidence from the Transtheoretical Model
Bobo Goes Global: How Al Bandura's work influenced global Entertainment-Education (video)
The Sentient 26 Emotional Taxonomy: An Emotional Motivation Framework for Understanding Consumer Behavior (pdf)
Sentient has developed an emotional taxonomy that goes beyond the seven basic emotions to characterize 26 distinct emotions that directly impact consumer behavior.