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[https://www.sciencedaily.com/releases/2016/09/160913100605.htm] - - public:weinreich
behavior_change, theory - 2 | id:76304 -

Underpinned by reinforcement learning, a fundamental theory of the dynamics of behavior change, BCD also incorporates theories about the evolution of behavioral control and human motivation, and a revised version of 'behavior settings' theory which helps explain the relationship between individuals and the environment. These theories suggest that, in order to change specific behaviors, interventions must create surprise, revalue the target behavior and facilitate performance of the changed behavior by modifying the environment in which it takes place. BCD involves a process for designing such interventions that follows five steps: Assess, Build, Create, Deliver, and Evaluate.

[http://www.smartcompany.com.au/marketing/70552-behavioural-economics-has-a-sticky-date-problem/?platform=hootsuite] - - public:weinreich
behavior_change, design, theory - 3 | id:76416 -

Rather than pulling behavioural insights together into a tasty, cohesive recipe, behavioural economics has offered myriad tasty morsels and left it up to the audience to reconcile them. People want choice. People get overwhelmed by choice. People follow what others do. People don’t like to be seen to follow others. People act impulsively. People stick with the status quo. People are lazy. People like challenge. Agghhhh! To be useful behavioural economics needs to evolve from a series of interesting anecdotes to a framework that can help analyse and resolve behavioural challenges. The Williams Behaviour Change Model So that’s what I’ve cooked up. I’ve created your very own behavioural framework that is as tasty as a non-deconstructed sticky date pudding. This model gets beyond behavioural economics for its own sake and provides a structured way for you to interrogate your behavioural challenge and design how to get people to take the action you want.

[https://www.marketingsociety.com/the-library/why-we-left-behavioural-science-view] - - public:weinreich
behavior_change, policy, theory - 3 | id:76502 -

But you have to get System 1 onside in the first place. Decisions have three big levers – in branding, in politics, in anything else. We call them Fame, Feeling & Fluency. Does a choice come to mind easily (Fame)? Then it’s a good choice. Does a choice feel good? (Feeling) Then it’s a good choice. Is a choice easy to recognise and understand? (Fluency) Then it’s a good choice.

[http://washdev.iwaponline.com/content/6/2/287] - - public:weinreich
behavior_change, theory - 2 | id:76507 -

WASH/sanitation programs that focus on higher-level motivations on Maslow's model (e.g., self-esteem, love and belonging, and safety) are much more successful than those that focus only on physiological motivations (e.g., health) - a reminder to dig deeper to connect core values to the desired behavior.

[https://www.theguardian.com/science/2014/jun/01/nudge-economics-freakonomics-daniel-kahneman-debunked] - - public:weinreich
behavior_change, design, theory - 3 | id:76548 -

Though nudge-economics remains seductive, what once seemed like a panacea has come to look a bit more like a series of sticking plasters. Earlier this year the nudge unit was removed from direct government control, partly sold to the Nesta innovation charity run by New Labour guru Geoff Mulgan, a move which seemed to suggest the prime minister no longer viewed it as quite so central to his philosophy. That move has coincided with a backlash, or at least a critical analysis, of some of the tenets on which its brand of behavioural economics is based.

[http://www.modelsofimpact.co/] - - public:weinreich
cause_marketing, design, social_change, theory - 4 | id:76607 -

"Models of Impact is a strategic business-design toolkit. Our mission is to promote legacy and entrepreneurship in the social impact community by developing tools and resources that make it easy (and fun!) to design disruptive business models. Our method is comprised of a simple 4-step process: Learn, Invent, Program, and Report. Our toolkit is designed for Educators, Entrepreneurs, Designers, and Non-Profits, and is available on a "Pay-What-You-Want" basis for immediate download. This .zip file contains a series of game-based workshop curricula and brainstorm activities, a comprehensive glossary that documents 101 business models, a series of 3 maps, and a library of 98 icons."

[http://kops.uni-konstanz.de/bitstream/handle/123456789/1390/Stadler_Physical_Activity.pdf?sequence=1&isAllowed=y] - - public:weinreich
behavior_change, obesity, sample_campaigns, theory - 4 | id:76825 -

Mental contrasting is essentially contrasting your happy, dream goal with your current reality, emphasizing the need for action, while implementation intentions are "if-then" statements about how you will deal with obstacles. The link goes to a journal article in which this combined technique was used to help women become more physically active, and the effect was sustained over months.

[http://www.healthcommcapacity.org/hc3-completes-series-eight-sbcc-research-primers/] - - public:weinreich
behavior_change, theory - 2 | id:77178 -

Research briefs that help guide social and behavior change communication (SBCC) practitioners when selecting research concepts, models and frameworks to consider when designing an SBCC program: Extended Parallel Processing Model, Social Learning Theory, Propensity Score Matching, Ideation, Gender Transformative Approaches, Integrated Model of Comm for Social Change, Theory of Planned Behavior, & DIffusion of Innovations.

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