Twitter Agency Playbook 2019 - @Twitter
5 Ways to Measure Your Instagram Marketing Results : Social Media Examiner
Social Platforms Cheat Sheet: A Look at Key Differences
How to Use TikTok: Tips for New Users | WIRED
Facebook Groups for Nonprofits: Everything You Need to Know
How to Create Sustainable Behaviour Change Through Social Media Marketing
National Archives | Social Media Strategy FY17-20
Modern Day Storytelling - 1832communications.com
It was a fun presentation mixing the good and the bad. A chance to groan, cringe, shake one’s head in disapproval but also to smile and laugh. The goal was to learn from the mistakes and successes of others. Below is a brief roundup of the presentation, with some of the components of modern day storytelling. At the end of this post you’ll find a “cheat sheet” of do’s and dont’s when posting publicly which you can download, print and keep handy.
How to Create an Instagram Content Plan for Your Business : Social Media Examiner
Knowledge Bridge | WhatsApp for Radio Toolkit
105 Ideas to Add to Your Editorial Calendar
How nonprofits can make the best use of YouTube - Socialbrite
Social media analytics: A practical guidebook for journalists and other media professionals | Publications | DW Akademie | DW | 17.07.2019
This guidebook helps media professionals of small media houses develop a better understanding of how to use data for improving their social media performance. Also includes worksheets and templates.
Journalism In The Age of Populism and Polarisation: Insights from the Migration Debate in Italy
In 2018, LSE Arena, Ca’ Foscari University of Venice and the Italian newspaper Corriere della Sera analysed the engagement of Corriere readers with content touching on the controversial and polarising topic of migration in Italy. The purpose was to address one of the most difficult problems in journalism today, which can be summed up in four related questions: • Which types of journalism intensify polarisation, and which reduce it? • How can one best communicate facts? • How can we foster constructive engagement? • Are there ways to avoid playing into the media strategies of “anti-establishment” politicians who make purposefully controversial statements in order to dominate the national debate, and then attack media who criticise them as “enemies of the people” or purveyors of “fake news”?
We’re told that too much screen time hurts our kids. Where’s the evidence? | Andrew Przybylski and Amy Orben | Opinion | The Guardian
Our results indicated that 99.6% of the variability in adolescent girls’ satisfaction with life had nothing to do with how much they used social media.
Social Media Video Marketing - The Ultimate Guide
15 Authentic Moments to Create on Social Media - Kivi's Nonprofit Communications Blog
How Effective are Ads On Social Media? - GlobalWebIndex
Using Twitter as a data source: an overview of social media research tools (2019) | Impact of Social Sciences
12 Mistakes To Avoid When Sharing Live Video Content
Bond - Internet Trends 2019 - Mary Meeker
The Last Guide to Instagram Hashtags You’ll Ever Need
How Much Do Influencers Charge? [2019 Research]
6 Outdated Social Media Strategies That Repel Gen Z
Dropbox - Eva Stories Instagram materials
Instagram story of young Holocaust victim Eva aims at new generation | The Times of Israel
The Evergreen Guide to Facebook Ads Strategy - 2019 & Beyond. | Falcon.io
We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing
How to Choose Shareworthy Images for Social Media
Fyre Festival to fashion week, how do Instagram influencers make so much money?
An industry rule of thumb, verified by USA TODAY through interviews with nearly a dozen influencers, marketing professionals and influencer platform founders, is a baseline rate of about 1 percent of follower counts per sponsored Instagram post, or $100 for every 10,000 followers. That means someone with 100,000 followers might start around $1,000 per sponsored post, while an influencer with 1 million followers could charge $10,000. And some experts called that conservative. Along with pricing structures based on follower counts, CPEs (cost per engagement) have emerged as another way to calculate marketing rates. Engagement is typically defined by interactions with content such as likes, comments, clicks or shares. Engagement rates can be found by adding up all engagements on a post, dividing it by follower counts and multiplying by 100.
Protecting your online privacy is tough—but here's a start — Quartz
Graphic of layers - 1) what you share, 2) what your behavior tells them, 3) what the machine thinks about you
How Brazilians Use WhatsApp to Connect on Zika | The Zika Outbreak | FRONTLINE | PBS | Official Site
Conversation my arse — Asbury & Asbury
Andrex has become a great case study in modern marketing, because it represents the logical outcome of two dominant trends: the mission escalation trend and the conversation trend. Both are waves of brand thinking that have swept all before them in recent years, and it’s not exactly Andrex’s fault that they have been caught up in it. It’s just that the nature of their business means stretching both trends to breaking point. First, there’s the mission escalation trend. This is the homeopathy of marketing. It involves taking the functional purpose of any given product, diluting it to a slightly more abstract level, then diluting it again and repeating the process until you reach a level of abstraction so remote that any sense of specific purpose has been lost entirely. So if your product is a bar of chocolate, it’s not about giving people something chocolatey to eat, it’s about giving them a tasty treat. And it’s not about giving them a tasty treat, it’s about giving them a treat in a wider sense. And it’s not about the treat as such, but the enjoyment you get from that treat. And it’s not about the physical enjoyment, but the emotional enjoyment. And it’s not about the emotional enjoyment, but joy itself. And it’s not about experiencing joy, it’s about believing in joy. And now your brand purpose is more closely aligned to Buddhism than it is to chocolate.
The effectiveness of public health advertisements to promote health: a randomized-controlled trial on 794,000 participants | npj Digital Medicine
Our results show that 48% of people who were exposed to the ads made future searches for weight loss information, compared with 32% of those in the control group—a 50% increase. The advertisements varied in efficacy. However, the effectiveness of the advertisements may be greatly improved by targeting individuals based on their lifestyle preferences and/or sociodemographic characteristics, which together explain 49% of the variation in response to the ads. These results demonstrate that online advertisements hold promise as a mechanism for changing population health behaviors.
Social Advertising Isn't Really Driving Conversions - eMarketer
An August 2017 survey from CivicScience, a next-generation consumer and media analytics company, found that very few US internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat.
LITERATURE REVIEW ON EFFECTIVENESS OF THE USE OF SOCIAL MEDIA: A REPORT FOR PEEL PUBLIC HEALTH
Digital Health Practices, Social Media Use, and Mental Well-Being Among Teens and Young Adults in the U.S.
A National Survey Sponsored By Hopelab and Well Being Trust 2018
Teens Debate Big Issues on Instagram Flop Accounts - The Atlantic
Recorded Calls Beat Facebook Ads in Getting Residents to Request Free Smoke Alarm, Study Suggests - 2018 - News Releases - News - Johns Hopkins Bloomberg School of Public Health
Experts trusted more on social media than celebrities - Axios
Technical experts and their peers are considered the most credible for information on social media, according to the latest 2018 Edelman Trust Barometer survey. By comparison, celebrities, corporate executives and journalists are considered far less credible.
Zika rumors got three times more shares than real Zika stories. What can health educators do? » Nieman Journalism Lab
15 Easy LinkedIn Profile Tips You Should Do Today | Science of People
Hashtag movements call for a new type of leader
JMIR-Vaccine Images on Twitter: Analysis of What Images are Shared | Chen | Journal of Medical Internet Research
A 61-million-person experiment in social influence and political mobilization | Nature
The Character Count Guide for Blog Posts, Videos, Tweets & More
How to Stop Wasting Time on the Wrong Content
Minimum Viable content