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WHO/UNICEF How to build an infodemic insights report in 6 steps
This manual provides a quick overview of the steps required to develop an infodemic insights report that can be used during an emergency response or for routine health programming (where so-called low-level infodemics may be more common). The steps are: 1. Choose the question that infodemic management insights could help to answer 2. Identify and select the data sources and develop an analysis plan for each data source 3. Conduct an integrated analysis across those data sources 4. Develop strategies and recommendations 5. Develop an infodemic insights report 6. Disseminate the infodemic insights report and track the actions taken.
Qualitative Social Media Research Resources - Google Docs
Social Media Research Network: Social Media Toolkit
This toolkit outlines broad concepts of branding, post design, and post management. It also provides details, suggestions, and tips on how to create an account, gain a following, increase engagement, and more on both Facebook and Instagram. . Lastly, it details the process of using paid Facebook and Instagram advertisements for research purposes (i.e., recruiting participants).
JMIR Infodemiology - Infodemic Signal Detection During the COVID-19 Pandemic: Development of a Methodology for Identifying Potential Information Voids in Online Conversations
Objective: In this work, we aimed to develop a practical, structured approach to identify narratives in public online conversations on social media platforms where concerns or confusion exist or where narratives are gaining traction, thus providing actionable data to help the WHO prioritize its response efforts to address the COVID-19 infodemic. Methods: We developed a taxonomy to filter global public conversations in English and French related to COVID-19 on social media into 5 categories with 35 subcategories. The taxonomy and its implementation were validated for retrieval precision and recall, and they were reviewed and adapted as language about the pandemic in online conversations changed over time. The aggregated data for each subcategory were analyzed on a weekly basis by volume, velocity, and presence of questions to detect signals of information voids with potential for confusion or where mis- or disinformation may thrive. A human analyst reviewed and identified potential information voids and sources of confusion, and quantitative data were used to provide insights on emerging narratives, influencers, and public reactions to COVID-19–related topics. Results: A COVID-19 public health social listening taxonomy was developed, validated, and applied to filter relevant content for more focused analysis. A weekly analysis of public online conversations since March 23, 2020, enabled quantification of shifting interests in public health–related topics concerning the pandemic, and the analysis demonstrated recurring voids of verified health information. This approach therefore focuses on the detection of infodemic signals to generate actionable insights to rapidly inform decision-making for a more targeted and adaptive response, including risk communication.
We Analyzed 2,810 Profiles to Calculate Facebook Engagement Rate
How to do market research with social listening: a step-by-step guide
A Simple Framework for Testing Your Social Media Ideas (+ 87 Ideas)
Using Twitter as a data source: an overview of social media research tools (2019) | Impact of Social Sciences
Chapter 4 Using Twitter as a Data Source: An Overview of Ethical, Legal, and Methodological Challenges - White Rose Research Online
Text as Data
This class covers a range of different topics that build on top of each other. For example, in the first tutorial, you will learn how to collect data from Twitter, and in subsequent tutorials you will learn how to analyze those data using automated text analysis techniques. For this reason, you may find it difficult to jump towards one of the most advanced issues before covering the basics. Introduction: Strengths and Weaknesses of Text as Data Application Programming Interfaces Screen-Scraping Basic Text Analysis Dictionary-Based Text Analysis Topic Modeling Text Networks Word Embeddings
22 Tips for Building Meaningful Social Media Dashboards from All Networks | Databox Blog
Digital 2020: Global Digital Overview — DataReportal – Global Digital Insights
Ethnography on the Internet - what´s next? - Antropología 2.0 Blog
Evaluating digital health products - GOV.UK
A Field Guide to “Fake News” and Other Information Disorders
A Field Guide to “Fake News” and Other Information Disorders explores the use of digital methods to study false viral news, political memes, trolling practices and their social life online. It responds to an increasing demand for understanding the interplay between digital platforms, misleading information, propaganda and viral content practices, and their influence on politics and public life in democratic societies.
Social media analytics: A practical guidebook for journalists and other media professionals | Publications | DW Akademie | DW | 17.07.2019
This guidebook helps media professionals of small media houses develop a better understanding of how to use data for improving their social media performance. Also includes worksheets and templates.
Using Twitter as a data source: an overview of social media research tools (2019) | Impact of Social Sciences
To Get More Out of Social Media, Think Like an Anthropologist
How to Perform a Hashtag Search Across Multiple Channels
http://www.razorsocial.com/hashtag-search/
The Facebook-Loving Farmers of Myanmar - The Atlantic
Free Content: Benchmarking Micro-Blog Performance: Twitter Content Classification Framework | IGI Global
Twitter Data Acquisition and Analysis: Methodology and Best Practice | IGI Global
Whitepaper: 6 Models for Measuring the ROI of Social Media Marketing - Ignite Social Media
UNDERSTANDING METRICS Guides - Media Impact Project
Web Metrics, YouTube Basics and Mobile Metrics Guides
"How We Consume Media" cartoon | Tom Fishburne: Marketoonist
"It's taken us 15 years, but we've finally figured out how the teenagers of the 90s think, act and consume media."