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Social media analytics: A practical guidebook for journalists and other media professionals | Publications | DW Akademie | DW | 17.07.2019
[https://www.dw.com/en/social-media-analytics-a-practical-guidebook-for-journalists-and-other-media-professionals/a-49615889] - - public:weinreich
This guidebook helps media professionals of small media houses develop a better understanding of how to use data for improving their social media performance. Also includes worksheets and templates.
UNDERSTANDING METRICS Guides - Media Impact Project
[http://www.mediaimpactproject.org/understanding-metrics.html] - - public:weinreich
Web Metrics, YouTube Basics and Mobile Metrics Guides
"How We Consume Media" cartoon | Tom Fishburne: Marketoonist
[http://tomfishburne.com/2015/02/media.html?utm_source=Brand+Camp+cartoon&utm_campaign=efcc2392fc-_Our_Social_Plan_12_16_2012&utm_medium=email&utm_term=0_4ae9870613-efcc2392fc-200401969] - - public:weinreich
"It's taken us 15 years, but we've finally figured out how the teenagers of the 90s think, act and consume media."