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What we (re)learned from Digital News Report 2023 – three key trends - The Fix
TikTok is rising, Facebook is declining, and “return of the website homepage” is wishful thinking. Only 22% consume news starting with an outlet's home page. 36% avoid news altogether, esp young people. News avoiders say they're interested in positive/solutions oriented stories. Trust in news/sources continues down.
On Availability Cascades - Marc Andreessen Substack
“Availability” — short for “availability heuristic or availability bias, a pervasive mental shortcut whereby the perceived likelihood of any given event is tied to the ease with which its occurrence can be brought to mind”. “Cascade” — short for “social cascades through which expressed perceptions trigger chains of individual responses that make these perceptions appear increasingly plausible through their rising availability in public discourse”. An availability cascade is what happens when a social cascade rips through a population based on a more or less arbitrary topic — whatever topic happens to be in front of people when the cascade starts.
The New Trusted Messengers for Social Good Campaigns | Ad Council
Fyre Festival to fashion week, how do Instagram influencers make so much money?
An industry rule of thumb, verified by USA TODAY through interviews with nearly a dozen influencers, marketing professionals and influencer platform founders, is a baseline rate of about 1 percent of follower counts per sponsored Instagram post, or $100 for every 10,000 followers. That means someone with 100,000 followers might start around $1,000 per sponsored post, while an influencer with 1 million followers could charge $10,000. And some experts called that conservative. Along with pricing structures based on follower counts, CPEs (cost per engagement) have emerged as another way to calculate marketing rates. Engagement is typically defined by interactions with content such as likes, comments, clicks or shares. Engagement rates can be found by adding up all engagements on a post, dividing it by follower counts and multiplying by 100.
Wikipedia and the Communications Professional A manual (pdf)
Industry groups release Wikipedia ‘manual’ for PR pros | Articles | Home
Boost Your Voice With LightBox Collaborative’s 2012 Editorial Calendar « LightBox Collaborative
12 Days of SMEM: Zombies - The Face of the Matter
Community Managment Scenario Map | Flickr - Photo Sharing!
How To Write A Social Media Press Release | Social Media Today
Eight Steps to Building a Fan Base
Whitepaper: Pitching to Bloggers - best practices (pdf)
Long Tail PR: how to do publicity without a press release (or the press)
Chris Anderson on PR 2.0 - using social media for public relations
Advertising, Marketing and PR Blog Search Tool
a Google-based custom search engine that searches only blogs related to advertising, marketing and PR