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[https://www.ucl.ac.uk/behaviour-change/abc-guides] - - public:weinreich
behavior_change, government, how_to - 3 | id:283040 -

Commissioned by Public Health England's Behavioural Insights team (PHEBI), the CBC is excited to announce the completion of user-friendly guides to using the Behaviour Change Wheel, aimed at national and local government. The new guide provides a structured approach and can be used to help: develop behaviour change interventions, build on modify existing interventions, and choose from existing or planned interventions.

[http://irh.org/social-norms-exploration/] - - public:weinreich
how_to, social_norms - 2 | id:279118 -

IRH, with support from the USAID-funded Passages project and members from the Bill & Melinda Gates Foundation-funded Learning Collaborative to Advance Normative Change, developed the Social Norms Exploration Tool (SNET), a participatory guide and set of tools to translate theory into practical guidance to inform a social norms exploration. Download the Social Norms Exploration Tool Step-by-step guidance, exercises, and templates in the toolkit can help program implementers: Understand social norms theory and concepts Prepare staff to identify and investigate social norms Engage community members using participatory learning exercises to 1) identify Reference Groups, and 2) explore social norms influencing behaviors of interest Analyze information with project team and communities Use findings to inform the design of norms-shifting activities and develop norms-focused evaluation tools

[http://imaginari.es/new-metaphors/] - - public:weinreich
branding, creativity, design, health_communication, how_to - 5 | id:272145 -

Through a series of workshops in 2017–18, we’ve been exploring a process for generating new kinds of metaphors, and then using those metaphors to inspire concepts for new kinds of interface design which could potentially help people understand things in different ways. The intention of the workshops is that the process might be something designers can use or adapt for idea generation, or to provoke new kinds of thinking about interface design. The extent to which the metaphors merely provide initial ‘seed’ inspiration, or actually form the basis of the resulting design, varies. Download the New Metaphors cards, v.0.3 (February 2018) — 129 MB PDF, 300 dpi Download a poster/leaflet from Interaction 18 including thumbnails of all the cards, and a shortened version of this article — 2 MB PDF Download templates / worksheets — 400 kB PDF

[https://breakthroughactionandresearch.org/our-work/costing-and-economic-evaluation/] - - public:weinreich
behavior_change, evaluation, how_to, management - 4 | id:272141 -

Currently Available Costing and Economic Evaluation Products The Business Case for Investing in Social and Behavior Change (report) new Guidelines for Costing Social and Behavior Change Interventions (report) new The Added Value of Costing Social and Behavior Change Interventions (brief) new Social and Behavior Change Business Case and Costing Webinar Generating Evidence to Inform Integrated Social and Behavior Change Programming in Nigeria Making the Business Case for Social and Behavior Change Programming (activity brief)

[https://ssir.org/articles/entry/lessons_for_social_change_communications_strategy_from_the_us_marriage_equality_and_antismoking_campaigns] - - public:weinreich
health_communication, how_to, social_change, social_norms, tobacco - 5 | id:272045 -

Aspirational Communication, an approach that seeks to motivate and mobilize people to support a cause by connecting it to the audience’s aspirations for their own lives. I specifically suggest a six-step framework based on the approach that can help social movements to drive durable attitude change.

[https://narrativeinitiative.org/blog/explanation-how-narrative] - - public:weinreich
health_communication, how_to, social_change, storytelling - 4 | id:271989 -

Released in March as part of FrameWorks Institute’s 20th anniversary, the Explanation Declaration asks communicators to help people understand the “how” behind issues and see that how as a critical part of engaging and empowering people to take action.

[https://www.preparecenter.org/toolkit/data-playbook-toolkit] - - public:weinreich
health_communication, how_to, quantitative, research, training - 5 | id:266662 -

The Data Playbook Beta is a recipe book or exercise book with examples, best practices, how to's, session plans, training materials, matrices, scenarios, and resources. The data playbook will provide resources for National Societies to develop their literacy around data, including responsible data use and data protection. The content aims to be visual, remixable, collaborative, useful, and informative. There are nine modules, 65 pieces of content, and a methodology for sharing curriculum across all the sectors and networks. Material has been compiled, piloted, and tested in collaboration with many contributors from across IFRC and National Societies. Each module has a recipe that puts our raw materials in suggested steps to reach a learning objective. To help support you in creating your own recipe, we also include a listing of 'ingredients' for a topic, organised by type:

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