Social and Behavior Change Monitoring Guidance | Breakthrough ACTION and RESEARCH
Breakthrough ACTION has distilled guidance on social and behavior change (SBC) monitoring methods into a collection of technical notes. Each note provides an overview of a monitoring method that may be used for SBC programs along with a description of when to use the method and its strengths and weaknesses.
The Redirect Method Blueprint
The Redirect Method uses Adwords targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes. This open methodology was developed from interviews with ISIS defectors, respects users’ privacy and can be deployed to tackle other types of violent recruiting discourses online.
Social and Behaviour Change Insights and Practice - Practitioner's Guide
Everybody Wants to Belong: A Practical Guide to Tackling and Leveraging Social Norms in Behavior Change Programming | The Communication Initiative Network
Toolbox for Behaviour Changers
The Subtask 8 deliverable was to create a testable toolbox for behaviour change interventions: • A description and evaluation of the validity and effectiveness of the Collective Impact Approach in the energy arena, as a peer-reviewed paper (Rotmann, 2016 and 2017a, Cobben 2017). • A Decision-making Tree that enables Behaviour Changers to better utilise the findings of ST1 & 2 • A peer-reviewed paper on the impact of storytelling in energy research (Rotmann, 2017b; Moezzi, Janda and Rotmann, 2017; Rotmann, 2018). • A collection of sector stories from each Behaviour Changer (see ST6 Final reports & Rotmann, 2017b) • This includes a list of behavioural intervention tools each Behaviour Changer has at their disposal in each of their national and sectoral contexts (see Task 24 workshop minutes and ST6 Final reports). • Continued testing and development of evaluation tools created in ST 3 & 9 (Rotmann and Chapman, 2018). • Testable toolbox for national Behaviour Changers (when choosing to take part in ST11, see Cowan et al 2017 and 2018) and/or synthesis of internationally-valid tools to feed into the Overarching Story
A New Model for Integrating Behavioral Science and Design - Behavioral Scientist
Behavioural Insights in Action: Scarcity
Government policies and services can be hard to navigate for people who are already under pressure. By understanding the effects of scarcity, we can make these easier to access for the people who need them. https://bi.dpc.nsw.gov.au/blog/2018/12/13/a-guide-to-reducing-the-effects-of-scarcity/
The behavior-design checklist — Jason Hreha | World Leader in Applied Behavioral Science
Whenever you're trying to change a behavior, you should ask yourself the following four questions: 1. Am I clearly prompting the target person to do the behavior I want? 2. Is the behavior really hard to do? 3. Is the target person motivated to do the behavior I want them to do? 4. Am I rewarding the target person for doing the behavior? That's it. That's your behavior-design checklist.
Diffusion of Innovation — Impact by Design
If you or a small group of colleagues are the ones trying to bring a new practice to your organization, you are an innovator. You are inspired by a new practice you discovered, but will likely face problems getting it accepted. Consider that the challenges you experience when spreading a new practice are totally normal. It doesn’t mean you are failing, should stop trying, or there is anything “wrong” with staff and colleagues. It just means that your role is to plan how to motivate other members of the system
Nudging by Government: Progress, Impact and Lessons Learnt
How-to for govts to set up a nudge unit
Behavioral Insights Toolkit
This Behavioral Insights Toolkit was created as a practical resource for use by IRS employees and researchers seeking to incorporate Behavioral Insights into their work. This Toolkit describes the field of Behavioral Insights, its potential benefits, and how Behavioral Insights can be practically applied to serve taxpayers and help the IRS achieve its mission. It highlights examples of opportunity areas where Behavioral Insights has been applied both internally at the IRS and across the globe.
Driving Behavior Change Through Communications - Arcus Foundation
This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.
Handwashing with Soap Toolkit | WSP - World Bank
The Water and Sanitation Program (WSP) conducted research with local partners in Peru, Senegal, Tanzania, and Vietnam to understand the factors that affect an individual’s decision to practice handwashing with soap. The research informed the implementation of handwashing project activities in the four countries. Following national and local government implementation, WSP and its partners gathered valuable lessons, which inform this handwashing with soap toolkit. The toolkit, intended for practitioners interested in behavior change, is organized into four modules, each with reports and presentations about the lessons learned from the projects, as well as mass media, direct consumer contact, and interpersonal communication tools used throughout the project.
The Behaviour Change Wheel Book - A Guide To Designing Interventions
Social Behavior Change Commmunication Online Courses
Practitioner’s Guide to Nudging | | Behavioural Economics in ActionBehavioural Economics in Action
Five Steps to Nonprofit Messaging Success | Nonprofit Marketing | Getting Attention
Homer Simpson for Nonprofits: The Truth About What People Really Think and What It Means for Promoting Your Cause
The Habit Change Cheatsheet: 29 Ways to Successfully Ingrain a Behavior
The Design with Intent Toolkit v.0.9
Social Marketing Lite (pdf)
Compilation of Bill Smith of AED's writing on social marketing