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[http://www.arcusfoundation.org/publications/report-provides-insight-effecting-lasting-change/] - - public:weinreich
behavior_change, how_to, management, sample_campaigns, social_marketing - 5 | id:76388 -

This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.

[http://tangibledata.com/CDCynergy-SOC/Drive-thru/index.cfm] - - public:weinreich
how_to, social_marketing, tutorial - 3 | id:79516 -

CDCynergy is a multimedia CD-ROM tutorial and planning guide for applying social marketing systematically to public health programs developed by the Turning Point Social Marketing National Excellence Collaborative

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