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[https://redirectmethod.org/blueprint/] - - public:weinreich
advertising, behavior_change, health_communication, how_to, online_marketing, video - 6 | id:264222 -

The Redirect Method uses Adwords targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes. This open methodology was developed from interviews with ISIS defectors, respects users’ privacy and can be deployed to tackle other types of violent recruiting discourses online.

[http://www.jhuccp.org/pubs/fg/] - - public:weinreich
health_communication, how_to - 2 | id:79619 -

* How To Select and Work with an Advertising Agency [1996]— ( PDF ) * How To Design and Produce a Radio Serial Drama for Social Development: A Program Manager’s Guide [1998]— ( PDF ) * Designing a Health Communication Strategy [2

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