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[http://www.arcusfoundation.org/publications/report-provides-insight-effecting-lasting-change/] - - public:weinreich
behavior_change, how_to, management, sample_campaigns, social_marketing - 5 | id:76388 -

This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.

[https://www.wsp.org/hwws-toolkit/hwws-tk-home] - - public:weinreich
behavior_change, how_to, sample_campaigns - 3 | id:76801 -

The Water and Sanitation Program (WSP) conducted research with local partners in Peru, Senegal, Tanzania, and Vietnam to understand the factors that affect an individual’s decision to practice handwashing with soap. The research informed the implementation of handwashing project activities in the four countries. Following national and local government implementation, WSP and its partners gathered valuable lessons, which inform this handwashing with soap toolkit. The toolkit, intended for practitioners interested in behavior change, is organized into four modules, each with reports and presentations about the lessons learned from the projects, as well as mass media, direct consumer contact, and interpersonal communication tools used throughout the project.

[https://hbr.org/2014/10/a-refresh-on-storytelling-101/?utm_source=newsletter_weekly_hotlist&utm_medium=email&utm_campaign=hotlist112612&cm_ite=WeeklyHotlist-101314+%25282%2529&cm_lm=dan.hutson%2540thebegroup.org&referral=00202&cm_ven=Spop-Email&cm_mmc=ema] - - public:weinreich
how_to, storytelling - 2 | id:77184 -

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