The magic number of people needed to create social change
A new study published in Science has quantified the number of people who need to take a stand before they can affect societal change on important topics like sexual harassment and human rights. And that number? It’s a mere 25% of any group. Only 25% of people need to adopt a new social norm to create an inflection point where everyone in the group follows.
The fight over using synthetic rhino horns to stop poaching
Diffusion of Innovation — Impact by Design
If you or a small group of colleagues are the ones trying to bring a new practice to your organization, you are an innovator. You are inspired by a new practice you discovered, but will likely face problems getting it accepted. Consider that the challenges you experience when spreading a new practice are totally normal. It doesn’t mean you are failing, should stop trying, or there is anything “wrong” with staff and colleagues. It just means that your role is to plan how to motivate other members of the system
Teens Debate Big Issues on Instagram Flop Accounts - The Atlantic
The Viral Video Toolkit for Nonprofits | Eepybird Studios
The Viral Video Toolkit for Nonprofits A Step-by-Step Guide to Creating Contagious Content for Social Good
Changing the Public Conversation on Social Problems: A Beginner's Guide to Strategic Frame Analysis™
Using Story to Change Systems
How to Tell Stories About Complex Issues
Champions and “Champion-ness”: Measuring Efforts to Create Champions for Policy Change
Creating a Social Change Movement | LinkedInCreating a Social Change Movement | LinkedIn Creating a Social Change Movement | LinkedIn
Hashtag movements call for a new type of leader
A 61-million-person experiment in social influence and political mobilization | Nature
Maya Zuckerman - Collective Journey ebook (pdf)
Follow-Up: The Reasons People Don't Return Their Shopping Carts - Scientific American Blog Network
Anti-jihadist Ramadan ad goes viral | Live Updates | The Times of Israel
10 Inspiring Resources to Ignite Social Change Storytelling | Michael Margolis | Pulse | LinkedIn
10 Must-Listen Podcasts for Every Social Change-Maker - +Acumen
This researcher programmed bots to fight racism on Twitter. It worked. - The Washington Post
Social Norms, Social Change I - University of Pennsylvania, Unicef | Coursera
Study Shows Why Avatar Skin Color In Gaming Matters | The Mary Sue
How to Use Communications to Drive Social Change | Speaking of Change
6 case studies from Packard Foundations grantees
The Power of Empathy, Personal Narrative and More Lessons from the Story Movements Conference
These are the best countries to be a social entrepreneur | World Economic Forum
Israel = #5
Marshall Ganz on Making Social Movements Matter | Moyers & Company | BillMoyers.com
VR Films Work Great for Charity. What About Changing Minds? | WIRED
The Power of We: Using Transmedia for Collective Activism | Pixel Wicked
4 Phases of Viral Social Movements for Good »
Exploring how communities can benefit from restorative storytelling
Models of Impact
"Models of Impact is a strategic business-design toolkit. Our mission is to promote legacy and entrepreneurship in the social impact community by developing tools and resources that make it easy (and fun!) to design disruptive business models. Our method is comprised of a simple 4-step process: Learn, Invent, Program, and Report. Our toolkit is designed for Educators, Entrepreneurs, Designers, and Non-Profits, and is available on a "Pay-What-You-Want" basis for immediate download. This .zip file contains a series of game-based workshop curricula and brainstorm activities, a comprehensive glossary that documents 101 business models, a series of 3 maps, and a library of 98 icons."
Wael Ghonim: Let's design social media that drives real change | TED Talk | TED.com
Why it’s time to say goodbye to ‘doing good and doing well’ | openDemocracy
"The goal of making money is making money. The goal of social change is social change. Sometimes the two meet in the middle, but usually they don’t, and that’s absolutely fine. For a new generation of Samaritans who need a financial return on their compassion, a new slogan may provide some necessary extra motivation. But the rest of us don’t have to settle for self-limiting, self-promoting and self-interested ‘solutions.’ ‘Doing good and doing well’ is no basis for social transformation. It’s time it was put to bed."
Can live-action role-play games bring about social change?
Wide Angle Lens – Frameworks Academy
What Do the Poor Need? Try Asking Them - The New York Times
Change the world - Fortune's 'Change the World' list of companies who do good while performing good
How Social Movements Change Minds
The Deeper Truth of the ‘truth’ Campaign: Influence is Bigger than Persuasion | Rob Gould | LinkedIn
StoryPilot - Stories drive change. We show you how.
Transmedia for Change - Robert Pratten
TED Talks on International Development: Trans-Hegemonic Promise and Ritualistic Constraints - Denskus - 2015 - Communication Theory - Wiley Online Library
Our analysis suggests that TED talks succeed in disseminating ideas and sparking public interest. At the same time, they reflect institutionalized, corporatized modes of mass communication rooted in elitist discourses and practices. Contrary to popular perceptions, we therefore conclude that while TED talks are an effective vehicle for information dissemination, they are an unlikely catalyst for social change.
D-Lab: Disseminating Innovations for the Common Good | Edgerton Center | MIT OpenCourseWare
Landscapes of helping: kindliness in neighbourhoods and communities | Joseph Rowntree Foundation
This Is How Fast America Changes Its Mind | Bloomberg Business - Business, Financial & Economic News, Stock Quotes
the pace of social change on 6 issues
MARVEL CINEMATIC UNIVERSE: THE HERO TOOLKIT (pdf) - Harry Potter Alliance
This toolkit provides resources for fans of the Marvel Cinematic Universe to think more deeply about the social issues represented in the MCU and take action in our own world.