companies doing social marketing

Updated link: http://www.adweek.com/news/advertising-branding/scientist-influencer-theory-bogus-105981 Don't worry about finding the influential people when trying to bring about social change, but rather look for the easily influenced people.

Divides approaches out by direct service, social marketing/education, business/consumerism, policy advocacy (i.e., government and corporate), and politics (i.e., via elections).

Complexity science seeks to understand how complex adaptive systems work the patterns of relationships within them, how they are sustained, how they self-organize and how outcomes emerge.

Quote: "Everywhere I go I see the phone as a cause of progress, creating economic development and social change."

On using the microfinance model to improve health care options for the poor (thanks to Mike Newton-Ward for the link)

"An online repository of information around humanitarian and social causes, with the intent of creating a place where people can both get motivated to act on them and find immediate, varied tips on how to do it."

A downloadable publication for people in social change organizations that focuses on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points. (via Guy Kawasaki)

"A directory of the best nonprofit, grassroots, and advocacy campaign websites dedicated to making a difference in the world."

A Conversation Between Joan Montgomerie and Metta Spencer about Metta's New Book, "Two Aspirins and a Comedy: How Television Can Enhance Health and Society"

a collaborative initiative by marketing bloggers to set ethical and prosocial standards in marketing practice

from DotOrganize (via Believing Impossible Things blog) - This report compiles insights from more than 400 social change groups, technology providers, and nonprofit technology capacity builders, examining the needs of organizers working to utilize new tec

Publications and resources about using communication for social change in development programs

Social networking to connect people who want to change the world

MobileActive is a global network of organizations, technologists, organizers, and activists who are using mobile phones in their social change work.

Seth Godin on why some issues get people to take action and others don't

For 24 hours, we bring together some of the most highly valued people from within Unilever to join forces with peers from other major organisations to generate 'money can't buy' creative solutions for charities.

The Global Ideas Bank aims to promote and disseminate good creative ideas to improve society. It is part-suggestions box, part-ideas network and part-democratic think-tank.

Manifestos on marketing, management and other issues designed to change minds and spread important ideas.

An online meeting place for film makers, broadcasters, educators, and activists to share information and experiences on using the media to promote sustainable development and social justice.

Change Me is an open conversation that brings people together to share ideas through powerful imagery. Find an image that inspires you and use it to express an idea that has the ability to touch or affect the person viewing it.