Yet Another Bookmarks Service



[https://www.brandingstrategyinsider.com/2019/06/solving-brand-challenges-with-the-paradox-process.html#.XQJYdNMzaGg] - - public:weinreich
branding, management, research, strategy - 4 | id:253351 -

The Paradox Process is a model for brand development that when applied works for many brands facing complex challenges. Its primary purpose is to get insight into consumer pain points or contradictions that need solving, and it works by using contrary perspectives to arrive at new conclusions.

[https://www.politico.com/story/2019/06/06/epic-denmark-health-1510223] - - public:weinreich
design, management, technology - 3 | id:253348 -

an interesting case study, even outside of the IT issues, of what can happen when something designed for one culture is not adapted appropriately for another. From the very beginning, they should have had Danish doctors, nurses and designers involved in identifying the modifications that needed to be made. Just translating the words is not sufficient (and even that didn't seem to work very well).

[https://wip.pubpub.org/collectivewisdom] - - public:weinreich
management, media, social_change, storytelling, target_audience - 5 | id:253344 -

Why co-create and why now? Collective Wisdom is a first-of-its-kind field study of the media industry, that maps works that live outside the limits of singular authorship. While the concept of co-creation is entering the zeitgeist, it is an ancient and under-reported dynamic. Media co-creation has particular relevance in the face of today’s myriad of challenges, such as the climate crisis and threats to democracy. But it is not without risks and complications. In this study we look at how people co-create within communities; across disciplines; and increasingly, with living systems and artificial intelligence (AI). We also synthesize the risks, as well as the practical lessons from the field on how to co-create with an ethos grounded in principles of equity and justice. This qualitative study reframes how culture is produced, and is a first step in articulating contemporary co-creative practices and ethics. In doing so, it connects unusual dots.

[https://www.linkedin.com/pulse/really-best-way-start-meeting-steve-martin/] - - public:weinreich
inspiration, management - 2 | id:251670 -

Whoever is in charge of hosting the meeting, or the most senior person in the room, should take responsibility for introducing everyone. Doing so neatly sidesteps both the aforesaid problems. Any awkwardness Claire in procurement feels about mentioning her experience and expertise in a relevant issue the meeting will address is deftly deflected. Second, the procurement department’s hi-flyer is now better placed to listen to the experience and expertise of others in the room, without worrying that her turn to speak is rapidly approaching.

[https://amp.usatoday.com/amp/2787560002?utm_source=Non-Obvious+Newsletter+-+Main+List&utm_campaign=e88c053fa2-EMAIL_CAMPAIGN_2019_02_13_11_48&utm_medium=email&utm_term=0_f14a852876-e88c053fa2-56884485] - - public:weinreich
management, public_relations, social_media - 3 | id:241727 -

An industry rule of thumb, verified by USA TODAY through interviews with nearly a dozen influencers, marketing professionals and influencer platform founders, is a baseline rate of about 1 percent of follower counts per sponsored Instagram post, or $100 for every 10,000 followers. That means someone with 100,000 followers might start around $1,000 per sponsored post, while an influencer with 1 million followers could charge $10,000. And some experts called that conservative. Along with pricing structures based on follower counts, CPEs (cost per engagement) have emerged as another way to calculate marketing rates. Engagement is typically defined by interactions with content such as likes, comments, clicks or shares. Engagement rates can be found by adding up all engagements on a post, dividing it by follower counts and multiplying by 100.

[https://seths.blog/2019/01/opportunity-costs-just-went-up/] - - public:weinreich
inspiration, management - 2 | id:234077 -

You’re about to spend 11 minutes perfecting an email to a customer. You could do a 90% ideal job in one minute, and the extra 10 minutes spent will increase the ‘quality’ of the email to 92%. The alternative? Now, you could spend that ten minutes reading a chapter of an important new book. You could learn a few new functions in Javascript. You could dive deep into the underlying economics of your new project…

[https://en.wikipedia.org/wiki/6-3-5_Brainwriting] - - public:weinreich
creativity, management, training - 3 | id:187498 -

In brief, it consists of 6 participants supervised by a moderator who are required to write down 3 ideas on a specific worksheet within 5 minutes, this is also the etymology of the methodology's name. The outcome after 6 rounds, during which participants swap their worksheets passing them on to the team member sitting at their right, is 108 ideas generated in 30 minutes.

[https://designsprintkit.withgoogle.com/introduction/overview] - - public:weinreich
design, how_to, management - 3 | id:187322 -

The Design Sprint Kit is an open-source resource for design leaders, product owners, developers or anyone who is learning about or running Design Sprints. Whether you are new to Design Sprints and gaining buy in for your first Sprint, or an experienced Sprint facilitator looking for new methods, this site will help you learn, plan, and contribute to the Design Sprint Methodology.

[https://stratechery.com/2018/the-end-of-windows/] - - public:dajare
admin, fmbc, management - 3 | id:181829 -

Culture is not something that begets success, rather, it is a product of it. All companies start with the espoused beliefs and values of their founder(s), but until those beliefs and values are proven correct and successful they are open to debate and change. If, though, they lead to real sustained success, then those values and beliefs slip from the conscious to the unconscious, and it is this transformation that allows companies to maintain the “secret sauce” that drove their initial success even as they scale.

[http://www.arcusfoundation.org/publications/report-provides-insight-effecting-lasting-change/] - - public:weinreich
behavior_change, how_to, management, sample_campaigns, social_marketing - 5 | id:76388 -

This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.

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