Fyre Festival to fashion week, how do Instagram influencers make so much money?
An industry rule of thumb, verified by USA TODAY through interviews with nearly a dozen influencers, marketing professionals and influencer platform founders, is a baseline rate of about 1 percent of follower counts per sponsored Instagram post, or $100 for every 10,000 followers. That means someone with 100,000 followers might start around $1,000 per sponsored post, while an influencer with 1 million followers could charge $10,000. And some experts called that conservative. Along with pricing structures based on follower counts, CPEs (cost per engagement) have emerged as another way to calculate marketing rates. Engagement is typically defined by interactions with content such as likes, comments, clicks or shares. Engagement rates can be found by adding up all engagements on a post, dividing it by follower counts and multiplying by 100.
Opportunity costs just went up | Seth's Blog
Six Verbs That Make You Sound Weak (No Matter Your Job Title)
Open Source Password Management Solutions | Bitwarden
Why the world needs deep generalists, not specialists
American Tinnitus Association
ATA is a global leader in the effort to find a cure for tinnitus. Find a medical provider, donate to advanced research, become an ATA member.
Why You Need a Chief Behavioral Officer | Observer
6-3-5 Brainwriting - Wikipedia
In brief, it consists of 6 participants supervised by a moderator who are required to write down 3 ideas on a specific worksheet within 5 minutes, this is also the etymology of the methodology's name. The outcome after 6 rounds, during which participants swap their worksheets passing them on to the team member sitting at their right, is 108 ideas generated in 30 minutes.
Two better ways to have group conversations – The Conversation Factory – Medium
Group facilitation approaches: Think Alone, Think Together Think, pair, share One, Two, Four, All
Google Design Sprint Kit - how to
The Design Sprint Kit is an open-source resource for design leaders, product owners, developers or anyone who is learning about or running Design Sprints. Whether you are new to Design Sprints and gaining buy in for your first Sprint, or an experienced Sprint facilitator looking for new methods, this site will help you learn, plan, and contribute to the Design Sprint Methodology.
Change Everything You Hate About Meetings with this ONE SINGLE WORD. — Products of Design | SVA
Meeting ==> Review
How to fail as a new engineering manager – Noteworthy - The Journal Blog
Congratulations - you’re a new manager! No, really, I’m being sincere. You can hear the sarcasm in my voice? Sorry, I tried, but I know that along with some excitement, there’s plenty of doubt and…
The End of Windows – Stratechery by Ben Thompson
Culture is not something that begets success, rather, it is a product of it. All companies start with the espoused beliefs and values of their founder(s), but until those beliefs and values are proven correct and successful they are open to debate and change. If, though, they lead to real sustained success, then those values and beliefs slip from the conscious to the unconscious, and it is this transformation that allows companies to maintain the “secret sauce” that drove their initial success even as they scale.
Cursos | BID | INDES: Instituto Interamericano para el Desarrollo Económico y Social
The 25 best icebreaker questions for team-building at work
The Single Best Team Building Exercise | Science of People
Start - Stop - Continue
How long will the project take? - YouTube
Spiderman sketch in 10 min, 1 min, 10 sec
Checklist for Checklists - Project Check
POLICY ENTREPRENEURSHIP AT THE WHITE HOUSE: GETTING THINGS DONE IN LARGE ORGANIZATIONS
Behavioral Economics: Are Nudges Cost-Effective? | UCLA Anderson School of Management
Resources | Design Council
The Freelancer's Guide To Retainers - Double Your Freelancing
How to Collaborate with Stakeholders in UX Research
Status meetings are the scourge. Here's what we do instead. | Jason Fried | Pulse | LinkedIn
Are You Solving the Right Problems? HBR
Tips on Meeting with Clients or Prospects by David Ogilvy
Infographic: How to Calculate Your Freelance Hourly Rate
Driving Behavior Change Through Communications - Arcus Foundation
This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.
Stakeholder Interviews: Engage the Octopus
Mental Models I Find Repeatedly Useful — Medium
Three Rules For Holding Virtual Meetings That People Don't Hate | Fast Company | Business + Innovation
How Brainstorming Questions, Not Ideas, Sparks Creativity | Co.Design | business + design
New Service Design Templates – Personas and Service Blueprint
How watching a short clip from a Tom Hanks movie saved one company £1.5 million — Fluxx Studio Notes — Medium
Here’s one way to deal with things : show them a clip from the film Apollo 13. Specifically, the bit where the crew on board the lunar module are facing imminent suffocation due to a faulty air filter, so the scientists on the ground are forced to make a ‘square peg fit a round hole’ with whatever is available to the astronauts. I showed the clip to one client team I was working with, who were all blockers and no action. Before watching the clip the team was fatalistically resigned to business as usual. They didn’t like it, but they accepted it. Business as usual was a six month requirement gathering phase leading to a £1.5m bet on an unproven concept. After watching the clip, they built a working proof of concept within two hours, a fully fledged beta test within 6 weeks and ended up with an award-winning product that delights customers and is incredibly valuable to the business.
A primer on "agile" and "lean" and getting past the jargon... — Curious Catalyst, Inc.
What Happens to Michelle Obama's Health Initiatives When She Leaves the White House? - The Atlantic
How to reach back out when someone isn't responding to your email
Tired of not getting the right response to your email? Try this instead.
Stop Serving the Feedback Sandwich | Adam Grant | LinkedIn
Purpose is Good. Shared Purpose is Better
But in a social age, this kind of purpose isn’t enough. The problem comes down to a simple preposition. Most leaders think of purpose as a purpose for. But what is needed is a purpose with. Customers are no longer just consumers; they’re co-creators. They aren’t just passive members of an audience; they are active members of a community. They want to be a part of something; to belong; to influence; to engage. It’s not enough that they feel good about your purpose. They want it to be their purpose too. They don’t want to be at the other end of your for. They want to be right there with you. Purpose needs to be shared.
10 Tips for Negotiating that Impasse
OpenProject.org - Open source project management software
hook.io/blog - all things microservice, the hook.io microservice blog
What Makes Interventions Last? Behavioral Science & Policy Association
"This is the question that Todd Rogers and I explore in our paper, “Persistence: How Treatment Effects Persist After Interventions Stop”, published in Policy Insights from the Behavioral and Brain Sciences. We propose a framework for understanding how and when interventions may lead to persistent behavior change. Specifically, we identify four “pathways”, or features of interventions, that may explain why some interventions are successful at generating persistent behavior changes. These pathways include (1) habit formation, (2) changing what or how people think, (3) changing future costs, and (4) external reinforcement"
Short, sharp shock public health campaign had limited impact on raising awareness of laryngeal cancer - Online First - Springer
The results suggest that short-term campaigns have a limited effect and a more prolonged approach should be considered.