yabs.io

Yet Another Bookmarks Service

Search

Results

[https://www.linkedin.com/pulse/paid-social-worth-investment-wes-finley/] - - public:weinreich
advertising, management, social_media - 3 | id:281059 -

Often, a Facebook page with no Fans can drive greater visibility with $500 of investment than a page can achieve organically with 90 Million+ Fans. This Facebook campaign reaches 1.3 Million people and achieves 42,000 clicks through to a website for $643. Despite the declining ROI of organic content, surprisingly few brands actually promote their social posts regularly. And by ignoring this paid investment they waste time and money creating imagery and copy that will be seen by very few people.

[https://hbr.org/2019/11/breaking-down-the-barriers-to-innovation] - - public:weinreich
behavior_change, management, organization - 3 | id:277240 -

Fortunately, it’s possible to “hack” this problem. Drawing on the behavioral-change literature and on our experiences working with dozens of global companies, including DBS, Southeast Asia’s biggest bank, we’ve devised a practical way to break bad habits that squelch innovation and to develop new ones that inspire it. Like most hacks, our approach isn’t expensive, though it does take time and energy. It involves setting up interventions we call BEANs, shorthand for behavior enablers, artifacts, and nudges. Behavior enablers are tools or processes that make it easier for people to do something different. Artifacts—things you can see and touch—support the new behavior. And nudges, a tactic drawn from behavioral science, promote change through indirect suggestion and reinforcement. Though the acronym may sound a bit glib, we’ve found that it’s simple and memorable in a way that’s useful for organizations trying to develop better habits.

[https://breakthroughactionandresearch.org/our-work/costing-and-economic-evaluation/] - - public:weinreich
behavior_change, evaluation, how_to, management - 4 | id:272141 -

Currently Available Costing and Economic Evaluation Products The Business Case for Investing in Social and Behavior Change (report) new Guidelines for Costing Social and Behavior Change Interventions (report) new The Added Value of Costing Social and Behavior Change Interventions (brief) new Social and Behavior Change Business Case and Costing Webinar Generating Evidence to Inform Integrated Social and Behavior Change Programming in Nigeria Making the Business Case for Social and Behavior Change Programming (activity brief)

[http://www.liberatingstructures.com/9-what-so-what-now-what-w/] - - public:weinreich
consulting, creativity, management, training - 4 | id:271953 -

Together, Look Back on Progress to Date and Decide What Adjustments Are Needed (45 min.) What is made possible? You can help groups reflect on a shared experience in a way that builds understanding and spurs coordinated action while avoiding unproductive conflict. It is possible for every voice to be heard while simultaneously sifting for insights and shaping new direction. Progressing in stages makes this practical—from collecting facts about What Happened to making sense of these facts with So What and finally to what actions logically follow with Now What. The shared progression eliminates most of the misunderstandings that otherwise fuel disagreements about what to do. Voila!

[https://www.thinkcompany.com/2019/01/the-content-strategy-of-civil-discourse-part-five/] - - public:weinreich
creativity, management, social_media, strategy - 4 | id:267016 -

In part four, we looked at the difference between hierarchical and collaborative conversations. Now we bring it all together and ask, “What can we do?” The answer is, a lot. There are, as it turns out, many solutions to how we can do a better job of talking to each other, and any one of these are approaches you can try in your own lives or organizations.

[https://www.shopsplusproject.org/article/tool-helps-strengthen-capacity-and-sustainability-social-marketing-organizations] - - public:weinreich
management, organization, social_marketing - 3 | id:266047 -

SHOPS Plus developed the Social Marketing Organizational Development Assessment Tool that benchmarks progress in the institutional development of social marketing organizations. The tool assesses a social marketing organization across three areas of sustainability: technical, institutional, and financial.

[https://human-risk.com/the-first-rule-of-human-risk-is/] - - public:weinreich
behavior_change, design, management - 3 | id:265610 -

I’m often asked for my top tips for managing Human Risk. Over the next five weeks, I’m going to reveal the Five Rules of Human Risk, beginning, appropriately enough with the first: Rule 1: Human Risk can be managed but not eliminated On the face of it, this is a statement of the blindingly obvious. Yet it is fundamentally important; if we really want to manage Human Risk, then we need to accept that we can’t control every aspect of human decision-making. No matter how hard we try.

[http://www.chriscorrigan.com/parkinglot/facilitation-resources/] - - public:weinreich
conference, consulting, creativity, management, organization, professional_resource - 6 | id:264295 -

Here is a collection of resources I use in my facilitation practice. By and large these resources support facilitation of participatory and self-organizing process at scales ranging from very small groups to large conferences. I use some of these tools directly and others as inspirations to design and create my own processes. The first section provides links to participatory group process that are inclusive and self-organizing to varying degrees. The section on process architecture and maps contains links to sites whose worldviews can inform process design from single meetings to large scale change. The next three sections cover more specific tools useful for particular purposes, and finally the last section contains links to sources of ongoing inspiration.

[https://www.vichealth.vic.gov.au/media-and-resources/publications/co-design] - - public:weinreich
conference, design, how_to, management - 4 | id:253682 -

Co-design with young people is the act of co-creating alongside stakeholders and young people to ensure that the results of the design meet the needs of those young people. Here are four key resources for background information to co-design. Download this visualisation (PDF, 4.3 MB) to learn where co-design sits on the spectrum of approaches to program design Use this template (PDF, 13 MB) as a reminder for the five principles of co-design This article contains historical and modern case studies of co-design in action The Outer East Children and Youth Area Partnership Co-design [OECYAP] has created a detailed resource of the theoretical and practical workshop content by co-design expert, Ingrid Burkett

[https://www.brandingstrategyinsider.com/2019/06/solving-brand-challenges-with-the-paradox-process.html#.XQJYdNMzaGg] - - public:weinreich
branding, management, research, strategy - 4 | id:253351 -

The Paradox Process is a model for brand development that when applied works for many brands facing complex challenges. Its primary purpose is to get insight into consumer pain points or contradictions that need solving, and it works by using contrary perspectives to arrive at new conclusions.

[https://www.politico.com/story/2019/06/06/epic-denmark-health-1510223] - - public:weinreich
design, management, technology - 3 | id:253348 -

an interesting case study, even outside of the IT issues, of what can happen when something designed for one culture is not adapted appropriately for another. From the very beginning, they should have had Danish doctors, nurses and designers involved in identifying the modifications that needed to be made. Just translating the words is not sufficient (and even that didn't seem to work very well).

[https://wip.pubpub.org/collectivewisdom] - - public:weinreich
management, media, social_change, storytelling, target_audience - 5 | id:253344 -

Why co-create and why now? Collective Wisdom is a first-of-its-kind field study of the media industry, that maps works that live outside the limits of singular authorship. While the concept of co-creation is entering the zeitgeist, it is an ancient and under-reported dynamic. Media co-creation has particular relevance in the face of today’s myriad of challenges, such as the climate crisis and threats to democracy. But it is not without risks and complications. In this study we look at how people co-create within communities; across disciplines; and increasingly, with living systems and artificial intelligence (AI). We also synthesize the risks, as well as the practical lessons from the field on how to co-create with an ethos grounded in principles of equity and justice. This qualitative study reframes how culture is produced, and is a first step in articulating contemporary co-creative practices and ethics. In doing so, it connects unusual dots.

Follow Tags


Export:

JSONXMLRSS