The Content Strategy of Civil Discourse, Part 5 | Think Company
In part four, we looked at the difference between hierarchical and collaborative conversations. Now we bring it all together and ask, “What can we do?” The answer is, a lot. There are, as it turns out, many solutions to how we can do a better job of talking to each other, and any one of these are approaches you can try in your own lives or organizations.
Navigating the Gray Between Buy-In and Co-Creation | Call to Action: Marketing and Communications in Higher Education
Co-design: from expert- to user-driven ideas in public service design: Public Management Review
3 Simple Habits to Improve Your Critical Thinking
Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX
Liberating Structures - 33 methods to generate ideas in a group
group facilitation methods for icebreakers, brainstorming, prioritizing, etc.
Solving Brand Challenges With The Paradox Process | Branding Strategy Insider
The Paradox Process is a model for brand development that when applied works for many brands facing complex challenges. Its primary purpose is to get insight into consumer pain points or contradictions that need solving, and it works by using contrary perspectives to arrive at new conclusions.
These Diagrams Reveal How To Negotiate With People Around The World - Communication Charts Around The World - Business Insider
The Single Best Team Building Exercise | Science of People
Start - Stop - Continue
Purpose is Good. Shared Purpose is Better
But in a social age, this kind of purpose isn’t enough. The problem comes down to a simple preposition. Most leaders think of purpose as a purpose for. But what is needed is a purpose with. Customers are no longer just consumers; they’re co-creators. They aren’t just passive members of an audience; they are active members of a community. They want to be a part of something; to belong; to influence; to engage. It’s not enough that they feel good about your purpose. They want it to be their purpose too. They don’t want to be at the other end of your for. They want to be right there with you. Purpose needs to be shared.
What Makes Interventions Last? Behavioral Science & Policy Association
"This is the question that Todd Rogers and I explore in our paper, “Persistence: How Treatment Effects Persist After Interventions Stop”, published in Policy Insights from the Behavioral and Brain Sciences. We propose a framework for understanding how and when interventions may lead to persistent behavior change. Specifically, we identify four “pathways”, or features of interventions, that may explain why some interventions are successful at generating persistent behavior changes. These pathways include (1) habit formation, (2) changing what or how people think, (3) changing future costs, and (4) external reinforcement"
Why Strategy Execution Unravels—and What to Do About It - HBR
Don’t get SMART, get CLEVER
The Weave: Participatory Process Design Guide
Participatory Process Design Guide for Strategic Sustainable Development
The Nonprofit Social Media Decision Guide | Idealware
Transmedia Project "Bible" Template (.docx)
Phil Kotler explains Marketing 3.0 in one slide - Holy Kaw!
How To Be A Social Media Advocate In Conservative Corporate Cultures
Presentation by Ike Pigott
Franchising Health Care as a Business Model for Social Marketing
Craig Lefebvre beat me to posting on this, and did a better job of it than I would have.
Social Marketing Benchmark Criteria (pdf)
Points to help you make sure your social marketing program is taking appropriate issues into account
Nonprofit Communications » Carnival of Nonprofit Consultants, #2
Positioning social marketing as a planning process for health education
article from American Journal of Health Studies