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Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice - M Bilal Akbar, Liz Foote, Alison Lawson, 2023
While failure in social marketing practice represents an emerging research agenda, the discipline has not yet considered this concept systematically or cohesively. This lack of a clear conceptualization of failure in social marketing to aid practice thus presents a significant research gap.
Full article: An analysis of social marketing practice: Factors associated with success
Phases of Social Marketing | Sustaining Health Outcomes through the Private Sector (SHOPS) Plus
Tool helps strengthen capacity and sustainability of social marketing organizations | Sustaining Health Outcomes through the Private Sector (SHOPS) Plus
SHOPS Plus developed the Social Marketing Organizational Development Assessment Tool that benchmarks progress in the institutional development of social marketing organizations. The tool assesses a social marketing organization across three areas of sustainability: technical, institutional, and financial.
Driving Behavior Change Through Communications - Arcus Foundation
This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.
Short, sharp shock public health campaign had limited impact on raising awareness of laryngeal cancer - Online First - Springer
The results suggest that short-term campaigns have a limited effect and a more prolonged approach should be considered.
Evidence of a Dose—Response Relationship Between “truth” Antismoking Ads and Youth Smoking Prevalence
Who pays the piper?
Growing the Next Generation of Social Marketers - Social Marketing Quarterly
Can the private sector ever champion social change? | Sustainability | guardian.co.uk
Franchising Health Care as a Business Model for Social Marketing
Craig Lefebvre beat me to posting on this, and did a better job of it than I would have.
Social Marketing Benchmark Criteria (pdf)
Points to help you make sure your social marketing program is taking appropriate issues into account
Positioning social marketing as a planning process for health education
article from American Journal of Health Studies