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[https://journals.sagepub.com/doi/10.1177/15245004231187134] - - public:weinreich
design, evaluation, management, social_marketing, strategy - 5 | id:1484374 -

While failure in social marketing practice represents an emerging research agenda, the discipline has not yet considered this concept systematically or cohesively. This lack of a clear conceptualization of failure in social marketing to aid practice thus presents a significant research gap.

[https://www.shopsplusproject.org/article/tool-helps-strengthen-capacity-and-sustainability-social-marketing-organizations] - - public:weinreich
management, organization, social_marketing - 3 | id:266047 -

SHOPS Plus developed the Social Marketing Organizational Development Assessment Tool that benchmarks progress in the institutional development of social marketing organizations. The tool assesses a social marketing organization across three areas of sustainability: technical, institutional, and financial.

[http://www.arcusfoundation.org/publications/report-provides-insight-effecting-lasting-change/] - - public:weinreich
how_to, management, sample_campaigns, social_marketing, behavior_change - 5 | id:76388 -

This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.

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