This Is How To Change Someone’s Mind: 6 Secrets From Research - Barking Up The Wrong Tree
Again: you don’t convince people. People convince themselves. Studies done as far back as the 1940’s by Kurt Lewin showed that lectures about why people should change their behavior were effective a measly 3% of the time. But when people self-generated reasons for the same activity, behavior change occurred 37% of the time. People reject ideas they are given and act on ideas they feel they came up with themselves.
Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy | HTML
A Guidebook for Developing Public Health Communities of Practice - NNPHI
Home - PHRASES: Public Health Reaching Across Sectors
Forward-thinking public health professionals are reaching across sectors to build healthier communities. Recognizing that effective collaboration advances everyone’s mission, Public Health Reaching Across Sectors (PHRASES) supports an “all-hands-on-deck” approach with tools to build communication skills and strategies designed for success.
Creative Brief Writing - The Problem Statement - YouTube
Playbook for Pandemic Response
Chapter 32. Providing Encouragement and Education | Section 5. Reframing the Issue | Main Section | Community Tool Box
Want to Know a Secret? Your Customers Do. | CXL
How to Develop a Communication Strategy | The Compass for SBC
Communicating Complexity in the Humanitarian Sector
We realized we were using insider language to describe innovation (as exemplified by internal blog post titles like “Using GIS Technology to Map Shelter Allocation in Azraq Refugee Camp”), rather than communicating what innovation looks like and the benefits it would bring to UNHCR staff (for example, “How UNHCR Used Creativity to Improve Journalistic Accuracy and Collaboration, One Step at a Time”). So, we hit the reset button and asked ourselves these four questions before crafting our internal communications strategy: What do we want to change? What do we want to be true that isn’t true right now? Whose behavior change is necessary to making that happen? Who has to do something (or stop doing something) they’re not doing now for us to achieve that goal? (This is about targeting a narrowly defined audience whose action or behavioral change is fundamental to your goal.) What would that individual or group believe if they took that action? In other words, what does that narrowly defined audience care about most, and how can we include that in our messages? How will we get that message in front of them? Where are their eyes?
How Do You Win an Argument? | Psychology Today
Well, if we want to sway other people to our “correct“ vision of things, we are most likely to do that by having a strong relationship with them. Ironically, it is through carefully and compassionately listening to others that we are more likely to sway their views.
Unsticking Stuck Mental Models: Adventures in Systems Change
Six Ways to Boost Public Support for Prevention-Based Policy
Addressing massive challenges like climate change and poverty requires that we take a long-term view and have a preventative mindset. Since these perspectives challenge the deeply ingrained ways we have evolved to think and behave, we need to pay attention to why prevention is hard to think about and navigate the cognitive road blocks that stand in the way of progress. By presenting issues and information in ways that unlock support for preventative approaches, we can galvanize the ideas and actions social and environmental change requires.
The Back-of-the-Envelope Guide to Communications Strategy
Verywell's tool can help you talk to a vaccine skeptic
A Guide to Hope-Based Communications | OpenGlobalRights
Also see author's org: https://www.hope-based.com/ 5 shifts: 1) Fear to hope 2) Against to for 3) Problem to solution 4) Threat to opportunity 5) Victims to heroes
2019 Edelman Trust Barometer | Edelman
The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs (57 percent), business (56 percent) and media (47 percent).
Design Guidelines for the Jed Foundation
How to Write a Creative Brief | The Health COMpass
#STORYTOOLKIT: Hollywood's Storytelling Tips & Tricks Revealed
Five Steps to Nonprofit Messaging Success | Nonprofit Marketing | Getting Attention
Emotion-Based Messages: WIC - Touching Hearts, Touching Minds
Smart Chart - Nonprofit communications planner
Public Health 2.0: Re-Mixing Public Health Narrative Report « Nomadologies
A Field Guide to Designing a Health Communication Strategy
from Johns Hopkins University Center for Communication Programs
How To Mobilize Communities For Health and Social Change
from Health Communication Partnership