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[https://www.nyu.edu/about/news-publications/news/2023/november/new-psychology-study-unearths-ways-to-bolster-global-climate-awa.html] - - public:weinreich
behavior_change, environment, health_communication, strategy, target_audience - 5 | id:1489292 -

“We tested the effectiveness of different messages aimed at addressing climate change and created a tool that can be deployed by both lawmakers and practitioners to generate support for climate policy or to encourage action,” says Madalina Vlasceanu, an assistant professor in New York University’s Department of Psychology and the paper’s lead author. The tool, which the researchers describe as a “Climate Intervention Webapp,” takes into account an array of targeted audiences in the studied countries, ranging from nationality and political ideology to age, gender, education, and income level. “To maximize their impact, policymakers and advocates can assess which messaging is most promising for their publics,” adds paper author Kimberly Doell, a senior scientist at the University of Vienna who led the project with Vlasceanu. Article: https://osf.io/preprints/psyarxiv/cr5at Tool: https://climate-interventions.shinyapps.io/climate-interventions/

[https://www.edelman.com/trust-barometer] - - public:weinreich
health_communication, strategy, target_audience - 3 | id:234051 -

The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs (57 percent), business (56 percent) and media (47 percent).

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