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[http://www.blackraptor.net/m7fic-45/daysmessage.htm] - - public:BethBynnag
ATF, Gen, Humor, Mag7 - 4 | id:243984 -

A day in the life of Chris Larabee's answering machine. Apparently, it can always get worse.

[https://marketoonist.com/2019/02/brand-social-purpose.html?utm_source=Marketoon+of+the+Week&utm_campaign=aa9f67c1fe-EMAIL_CAMPAIGN_2018_0429_COPY_01&utm_medium=email&utm_term=0_4ae9870613-aa9f67c1fe-200401969] - - public:weinreich
branding, cause_marketing, humor - 3 | id:241682 -

Sometimes we marketers can climb so far up the brand ladder from functional benefits to emotional benefits to social benefits, we can lose touch with why people are buying our products in the first place. There is power in purpose-driven brands. And yet, when every piece of marketing attempts to communicate some kind of social purpose, social purpose can start to lose its meaning, particularly when purpose is left to the agency.Sometimes we marketers can climb so far up the brand ladder from functional benefits to emotional benefits to social benefits, we can lose touch with why people are buying our products in the first place.

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