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[https://webaim.org/projects/screenreadersurvey10/#descriptions] - - public:weinreich
design, target_audience - 2 | id:1492514 -

Should a person describe what they look like during a virtual meeting or webinar? Response # of respondents % of respondents Yes 363 31.8% No 779 68.2% The majority (68.2%) of respondents do not prefer descriptions of appearances in online meetings.

[https://www.linkedin.com/pulse/when-do-we-know-have-engaged-community-well-sarah-osman--hxmzf/?trackingId=v%2FngxxtZXuBzVKAwrGfK1A%3D%3D] - - public:weinreich
management, partnerships, research, strategy, target_audience - 5 | id:1492115 -

Could this guide us towards a structured approach for assessing the level of community involvement in SBC programmes? At the highest level, “Citizen Control“, communities independently lead programmes with full decision-making authority. “Delegated Power“ and “Partnership“ designate significant community influence on programme decisions, either through majority control or collaborative governance. In contrast, “Placation“, “Consultation“, and “Informing“ indicate lower degrees of participation, where community input may be sought but is not necessarily instrumental in shaping outcomes.

[https://medium.com/inclusive-software/where-do-the-3-concept-types-come-from-99a00c2a4edd] - - public:weinreich
qualitative, research, target_audience - 3 | id:1490822 -

In my research, I focus on three things that ran through people’s minds when they were working toward something. These three things are: inner thinking, thoughts, pondering, reasoning emotional reactions, feelings, moods guiding principles, personal rules

[https://indiyoung.com/explanations-thinking-styles/] - - public:weinreich
behavior_change, design, how_to, research, target_audience - 5 | id:1489368 -

Thinking Styles are the archetypes that you would base characters on, like characters in TV episodes. (Try writing your scenarios like TV episodes, with constant characters.) Characters think, react, and made decisions based on their thinking style archetype. BUT they also switch thinking styles depending on context. For example, if you take a flight as a single traveler versus bringing a young child along–you’ll probably change your thinking style for that flight, including getting to the gate, boarding, and deplaning.

[https://www.nyu.edu/about/news-publications/news/2023/november/new-psychology-study-unearths-ways-to-bolster-global-climate-awa.html] - - public:weinreich
behavior_change, environment, health_communication, strategy, target_audience - 5 | id:1489292 -

“We tested the effectiveness of different messages aimed at addressing climate change and created a tool that can be deployed by both lawmakers and practitioners to generate support for climate policy or to encourage action,” says Madalina Vlasceanu, an assistant professor in New York University’s Department of Psychology and the paper’s lead author. The tool, which the researchers describe as a “Climate Intervention Webapp,” takes into account an array of targeted audiences in the studied countries, ranging from nationality and political ideology to age, gender, education, and income level. “To maximize their impact, policymakers and advocates can assess which messaging is most promising for their publics,” adds paper author Kimberly Doell, a senior scientist at the University of Vienna who led the project with Vlasceanu. Article: https://osf.io/preprints/psyarxiv/cr5at Tool: https://climate-interventions.shinyapps.io/climate-interventions/

[https://medium.com/inclusive-software/describing-personas-af992e3fc527] - - public:weinreich
design, research, target_audience - 3 | id:1489290 -

I sometimes make a further suggestion to client teams who have years of experience working directly (via research) with the diversity of the people their organization supports. I suggest they abandon “persona” (a representation of a person) and replace it with “behavioral audience segment” (a representation of a group). (Note: I have begun calling these “thinking styles” to emphasize that a person can change to a different group based on context or experience.)This change allows those qualified teams to get away from names and photos. I don’t suggest this for everyone. Note: “Behavioral audience segment” is the name I use, although there may be a better one. In its defense, Susan Weinschenk uses “behavioral science” to mean what I am trying to represent. And “audience segment” is a common way to express a group an organization is focused on.

[https://www.uxmas.com/2013/squabble-over-personas] - - public:weinreich
design, target_audience - 2 | id:1489289 -

Why are your organization’s personas so hard to use? It might be because they are marketing personas, based on the way customers buy what you produce—segments of the market divided up by the way each group tends to make a purchase decision. Maybe what you’re designing for isn’t the purchase process. A problem many organizations run into is relying on only one set of personas. Personas can be derived from any sort of audience segment. There are many ways your organization might have divided the people it supports into segments. There are marketing or buying segments, demographic segments, preference segments, and behavioral segments, to name but a few. Within each of these types of segments, your organization might take different perspectives, such as first-time buyer and return buyer.

[https://www.userinterviews.com/blog/thinking-styles-research-indi-young] - - public:weinreich
design, marketing, research, strategy, target_audience - 5 | id:1489288 -

But she did explain how researching and designing for the majority or “average user” actually end up ignoring, othering, and harming the people our designs are meant to serve. Indi shared how she finds patterns in people’s behaviors, thoughts, and needs—and how she uses that data to create thinking styles that inform more inclusive design decisions. Indi talked about… Why researchers should look for patterns, not anecdotes, to understand real user needs. What are thinking styles and how to uncover and use them. Why your “average” user often doesn’t exist in the real world, and how we can do better.

[https://www.thebehavioralscientist.com/articles/behavior-market-fit-determines-product-market-fit] - - public:weinreich
behavior_change, design, product, target_audience - 4 | id:1489152 -

The fact of the matter is that each market/user group has its own particular set of situational and psychological differences that determine which behaviors will be adopted and which will never even be attempted. The job of every product team, whether they know it or not, is to make it as easy and delightful as possible for their target market/user group to perform a behavior that they find doable, useful, compelling, and enjoyable that also leads to an important business outcome for the company. If any of these things are missing, there is no Behavior Market Fit and the project and any associated products will be a failure.

[https://www.jtbdtoolkit.com/jtbd-canvas] - - public:weinreich
behavior_change, design, research, target_audience - 4 | id:1484406 -

The JTBD Canvas 2.0 is a tool to help you scope out your JTBD landscape prior to conducting field research. It frames your field of inquiry and scopes of your innovation effort.

[https://sparck.io/journal/how-content-design-can-serve-international-or-mixed-language-groups] - - public:weinreich
health_communication, how_to, international, target_audience - 4 | id:1484402 -

Linguistic accessibility is important because people in a group often speak more than one language with various degrees of confidence. People also use different varieties of the same language or create their own variety. The way a language develops in a multilingual group reflects what people need and want to communicate.

[https://dl.acm.org/doi/abs/10.1145/3025453.3026003] - - public:weinreich
behavior_change, design, target_audience, theory - 4 | id:1484399 -

Personas are a widely used tool to keep real users in mind, while avoiding stereotypical thinking in the design process. Yet, creating personas can be challenging. Starting from Cooper's approach for constructing personas, this paper details how behavioral theory can contribute substantially to the development of personas. We describe a case study in which Self-Determination Theory (SDT) is used to develop five distinctive personas for the design of a digital coach for sustainable weight loss. We show how behavioral theories such as SDT can help to understand what genuinely drives and motivates users to sustainably change their behavior. In our study, we used SDT to prepare and analyze interviews with envisioned users of the coach and to create complex, yet engaging and highly realistic personas that make users' basic psychological needs explicit. The paper ends with a critical reflection on the use of behavioral theories to create personas, discussing both challenges and strengths.

[https://www.distractify.com/p/what-does-grwm-mean-on-tiktok] - - public:weinreich
social_media, social_network, target_audience - 3 | id:1484397 -

According to Social Media Perth, the acronym stands for “get ready with me,“ which is a common form of video content found on platforms like YouTube and increasingly on TikTok as well. These videos are typically created by people in the beauty and fashion spaces, and they involve a thorough documentation of everything an influencer does during their morning or evening routines.

[https://www.tandfonline.com/doi/abs/10.1080/0965254X.2021.1900341] - - public:weinreich
cgm, social_marketing, target_audience - 3 | id:1484392 -

Extending from the existing seven-step co-design process, this paper outlines a first attempt explaining the formative research study that employed six SMBC to co-create a sustainable marketing program. Three studies were conducted, namely 1) Expert panel review (N = 24), 2) Segmentation study (N = 707), and 3) Co-design workshops (N = 77). As a result, a framework for Marketing Co-creation is proposed to assist practitioners to build programs for behaviour (ex)change. This research proposed a step-by-step process that can be applied by researchers/practitioners ensuring that marketing programs are built with consumers.

[https://thecynefin.co/how-to-use-data-collection-analysis-tool/] - - public:weinreich
management, qualitative, quantitative, research, storytelling, target_audience - 6 | id:1484377 -

This is SenseMaker in its most simple form, usually structured to have an open (non-hypothesis) question (commonly referred to as a ‘prompting question’) to collect a micro-narrative at the start. This is then followed by a range of triads (triangles), dyads (sliders), stones canvases, free text questions and multiple choice questions. The reason or value for using Sensemaker: Open free text questions are used at the beginning as a way of scanning for diversity of narratives and experiences. This is a way to remain open to ‘unknown unknowns’. The narrative is then followed by signifier questions that allow the respondent to add layers of meaning and codification to the narrative (or experience) in order to allow for mixed methods analysis, to map and explore patterns.

[https://journals.sagepub.com/doi/10.1177/1090198106297855?url_ver=Z39.88-2003&rfr_id=ori:rid:crossref.org&rfr_dat=cr_pub%20%200pubmed] - - public:weinreich
behavior_change, how_to, social_norms, strategy, target_audience - 5 | id:1461410 -

This article reviews 10 techniques used to identify opinion leaders to promote behavior change. Opinion leaders can act as gatekeepers for interventions, help change social norms, and accelerate behavior change. Few studies document the manner in which opinion leaders are identified, recruited, and trained to promote health. The authors categorize close to 200 studies that have studied or used opinion leaders to promote behavior change into 10 different methods. They present the advantages and disadvantages of the 10 opinion leader identification methods and provide sample instruments for each. Factors that might influence programs to select one or another method are then discussed, and the article closes with a discussion of combining and comparing methods.

[https://www.anz.co.nz/banking-with-anz/banking-safely/banking-safely-screen-savers/] - - public:weinreich
behavior_change, sample_campaigns, target_audience - 3 | id:1420341 -

Photos they want with advice they need More than half of Kiwis over 65 have encountered a scam in the last 12 months. Help keep your loved ones safe from scammers by creating a Screen Saver with handy banking safely tips for them. Take a photo of your kids holding a sign with one of our tips, and apply it to the wallpaper on their device so they have photos they want with advice they need. It’s a fun and effective way for you and your kids to fight scams together.

[https://medium.com/uxr-content/your-personas-probably-suck-heres-how-you-can-build-them-better-b2b32a45c93b] - - public:weinreich
design, how_to, research, target_audience - 4 | id:1414218 -

A five-step framework In summary, the five steps that we will walk you through are: Ask rich questions, not dumb questions Write a codebook Code your data Map your data Form your personas

[https://www.performance.gov/cx/projects/] - - public:weinreich
design, government, target_audience - 3 | id:1371063 -

Life experiences are significant events or transitions that often require interactions and touchpoints with multiple Federal agencies and even levels of government. Too often, people have to navigate a tangled web of government websites, offices, and phone numbers to access the services they depend on. Government needs to better meet people where they are and be responsive to how they navigate these moments. The “life experience” organizing framework requires a new model of the Federal delivery system working together—within agencies, across agencies, even across levels of government — driven by customer (“human-centered design”) research, rather than within bureaucratic silos and pre-conceived solutions, to solve problems. Below are the Life Experiences that have been designated for collective government-wide improvement efforts.

[https://medium.com/down-the-rabbit-hole/replacing-personas-with-characters-aa72d3cf6c69] - - public:weinreich
design, research, target_audience - 3 | id:1294303 -

To get the brain to accept a story which explains why a consumer bought a product, it needs information presented in a particular way. The best way to deliver this information is to explain a customer’s anxieties, motivations, purchase-progress events, and purchase-progress situations. When combined, they form what I call Characters.

[https://publicinterest.org.uk/FramingEqualityToolkit.pdf] - - public:weinreich
social_change, storytelling, target_audience - 3 | id:1287033 -

This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers. It’s designed to be helpful for anyone who communicates as part of their voluntary or paid work. It’s written with a focus on European LGBTI activists, but we hope it will be useful to others with a similar vision

[https://www.leadershipcentre.org.uk/artofchangemaking/theory/stakeholder-analysis/] - - public:weinreich
management, strategy, target_audience - 3 | id:1276554 -

Stakeholder analysis identifies those who have influence in a system. It provides a framework to help understand the needs that they have and how to respond to those needs. Trust and Agreement Stakeholder analysis categorises people according to the amount of agreement they have for change and the amount of trust they have in the organisation to make it happen.

[https://www.nngroup.com/articles/antipersonas-what-how/?utm_source=Alertbox&utm_campaign=272d971a00-EMAIL_CAMPAIGN_2020_11_12_08_52_COPY_01&utm_medium=email&utm_term=0_7f29a2b335-272d971a00-24361717] - - public:weinreich
ethics, strategy, target_audience - 3 | id:1276550 -

Usually, creating an antipersona makes sense if your product or service: deals with sensitive information that, if inadvertently exposed, can threaten the users’ or organization wellbeing (e.g., fraud, identity theft, harassment, disinformation, illegal content) poses potential physical or emotional threats to people (e.g., injury, or death as the direct result of misusing the product). If there is an opportunity for these harms to occur as the direct result of anyone using the product, there should be one or more antipersonas to represent the risk. Always balance the chance of such a misuse with its consequences in order to determine if an antipersona is worth creating. Even a misuse that is very unlikely to happen might be worth of an antipersona if its consequences are extreme.

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