‘I’ve built a good mousetrap and people come to use it’ | The Psychologist
Schwartz has spent much of his career emphasising the shared, universal nature of values and in one paper with Anat Bardi, he demonstrates that Benevolence, Universalism and Self-direction values are consistently rated most important to most people across different cultures. The answers he has just given map pretty neatly onto Self-direction and Benevolence (see Figure 1). Figure 1: Value structure across 68 countries – Public Interest Research Centre (2011) based on Schwartz (1992) The Schwartz model shows that values have neighbours and opposites, that values close together (e.g. Humble, Honest) tend to have similar importance to people, that values far away (e.g. Equality, Social Power) act more like a seesaw – as one rises in importance, the other falls. When you add to this that values connect to behaviour (that Universalism and Benevolence are associated with cooperation, sustainable behaviour, civic engagement and acceptance of diversity – that Achievement and Power are most emphatically not), and that values can be engaged, you have more than a model: you have an imperative for all the activists and campaigners scrabbling around for the messages and tactics that are going to change the world.
Why We're Rethinking “At-Risk“ — CommunicateHealth
TARPARE: A method for selecting target audiences for public health interventions
COVID-19 Materials for People with Intellectual and Developmental Disabilities and Care Providers | CDC
2020 Census: Many Latinos Identified With 'Some Other Race' : NPR
Growing numbers of Latinos identifying as “Some other race“ for the U.S. census have boosted the category to become the country's second-largest racial group after “White.“ Researchers are concerned the catchall grouping obscures many Latinx people's identities and does not produce the data needed to address racial inequities.
To Reach Vaccine Holdouts, Scientists Take a Page From Digital Marketing - Bloomberg
No Preferred Racial Term Among Most Black, Hispanic Adults
Recruiting ‘hard to reach’ parents for health promotion research: experiences from a qualitative study | BMC Research Notes | Full Text
Want to Score Policy Wins? Here’s How to Get Policymakers on Your Team
U.S. General Population Survey on COVID-19 Vaccine Uptake — Surgo Ventures
The five psychobehavioral segments of Americans Surgo identified from its survey are: 1. The “Enthusiasts” (40% of the U.S. population). Every person in this group said they would get the vaccine as soon as it is made available to them. There are no barriers to vaccination 1 for people in this group—in fact, the key challenge will be ensuring vaccine supply meets their demand before they lose enthusiasm, as we’re seeing now as people struggle to sign up. 2. The “Watchful” (20% of the U.S. population). For this segment, social norms are important: Before they get the shot themselves, people in this segment first need to see that others in their peer group or community are getting vaccinated and having safe, positive experiences. 3. The “Cost-Anxious” (14% of the U.S. population). For this segment, time and costs are the primary barriers to getting the vaccine. Every member of this group reports having delayed seeking care for their health in the past due to the expense. The irony: Only 28% of people in this group lack health insurance, indicating that their concerns about costs override having insurance to cover them. 4. The “System Distrusters” (9% of the U.S. population). This group primarily believes that people of their own race are not treated fairly by the health system. Members of this group are likely to belong to, but are not exclusively, communities of color. There are multiple, complicated barriers for this segment, but most of them are related to trust in and access to a health system that has an inequitable history. 5. The “Conspiracy Believers” (17% of the population). This segment has perceived barriers around COVID-19 vaccination that Surgo believes are simply too hard to shift in the short term. It includes people who don't believe in vaccines in general, but the primary barrier for people in this group is their very specific and deeply-held beliefs around COVID-19. Every person in this group believes in at least one conspiracy theory: ○ 84% believe that COVID-19 is exploited by government to control people ○ 65% believe COVID-19 was caused by a ring of people who secretly manipulate world events ○ 36% believe microchips are implanted with the COVID-19 vaccine The three most persuadable psychobehavioral segments Surgo recommends prioritizing are the “Watchful”, “Cost-Anxious” and “System Distrusters” for maximum benefit. Each segment has specific barriers to overcome:...
Stories Matter: Entertainment Narratives about Health Mindsets and Policy
Social Media Use in 2021 | Pew Research Center
How to Vaccinate a Bedouin Village in Israel: A Case Study in Overcoming | Opinion
With 'Latinx,' white progressives try to make Spanish more 'woke'
A Practical Guide for Rallying Stakeholders Through Advocacy | The Philanthropist
Ethical Design Guide
How ‘granfluencers’ are shaking up social media representation and influencer marketing - PR Daily
Accessible Social | Alexa Heinrich
Accessibility on Social Media So you want to be more inclusive online? Excellent! Whether you're looking to improve your personal social media or accounts that you manage professionally, there are a lot of basic best practices you can implement to make your online presence more accessible. Ultimately, this makes a big impact on the experience that users with vision and/or hearing disabilities have on social media. Below you will find tips, tricks, and information on digital accessibility. These resources are by no means exhaustive, but are a good starting place for creating accessible and more inclusive social media content. I've also put together a quick and handy checklist to help you double-check the content you create for common accessibility pitfalls.
How to write an image description | by Alex Chen | UX Collective
Segmenting Adults to Change Nutrition Behaviors | Agents of Change Summit 2020 - YouTube
Usability for Seniors: Challenges and Changes
Diversity and Inclusion: A New Way to Select Better PowerPoint Photos | Throughline Group
'Hispanic' Preferred Over 'Latinx' When Describing Ethnicity 07/01/2020
Changing Tradition: Preventing Illness Associated with Chitterlings
Community Engagement Matters (Now More Than Ever)
Compare countries - Hofstede Insights
Nudges have been critiqued for being too blunt of a tool. For instance, a retirement savings default may be helpful for a group of employees on average, but subgroups, say under-savers or over-savers, might be helped or harmed by this one-size-fits-all approach. As such, there have been calls to develop a more personalized approach to nudging (see here in our collection: “Imagining the Next Decade of Behavioral Science”). This paper outlines two dimensions that behavioral scientists could consider when designing personalized nudges: choice personalization and delivery personalization. Think of choice personalization as “personalization within nudges”—the method of nudge has been set (say, a default) but is tailored to specific individuals (different default leves of retirement contributions, for those over-savers and under-savers). Think of delivery personalization as “personalization as across nudges”—understanding the most effective method to nudge a certain individual. Personalizing nudges does come with data privacy and legal concerns, but these can be overcome, the paper argues.
Why cross cultural design really matters
includes graphic compiling meanings of colors across cultures
How to avoid, and recover from, audience fatigue > by Brooke Tully
How to Market to Multiple Generations on Social Media | Inc.com
What is your favorite road sign? - Quora
In Wales road signs are written in both English and Welsh. However the Welsh text actually reads “I am not in the office at the moment. Send any work to be translated”
Behaviour change 101 series: Five steps to select the right behaviour/s to target - BehaviourWorks Australia
At BehaviourWorks, we often prioritise behaviours using the Impact-Likelihood Matrix (figure below). In this approach, behaviours are prioritised by mapping them based on: The impact they have on the problem they are intended to address. The likelihood of the target audience adopting the behaviour.
How to Conduct a Stakeholder Workshop | The Compass for SBC
Rethinking Polarization | National Affairs
Why Peer Crowds Matter: Incorporating Youth Subcultures and Values in Health Education Campaigns | AJPH | Vol. 107 Issue 3
John Cutler on Twitter: “When advocating for change internally, 1) know yourself, and 2) know those around you. Are you/they ... Seekers Mix and marchers Copy/Pasters Egomaniacs https://t.co/3u6j68GieL“ / Twitter
types of people re: org change
Federal Social Media Accessibility Toolkit Hackpad / Digital.gov
How Hmong Americans turned a conference call line into a radio of their own - The Verge
Working within resource constraints: a qualitative segmentation study: Journal of Strategic Marketing: Vol 0, No 0
Opinion: The problem with the phrase 'and other vulnerable groups' | Devex
How to Segment Your Engagement Strategy Based on Customer Type | MackCollier.com
Hello, and Thanks for All the Fish: Tips for effective research recruiting
Navigating the Gray Between Buy-In and Co-Creation | Call to Action: Marketing and Communications in Higher Education
Three Ways to Effectively Communicate to Different Kinds of Decision-Makers - Thrive Global
Universal Design | asla.org
If we want everyone to participate in public life, we must design and build an inclusive public realm that is accessible to all. Public life can’t just be available to the abled, young, or healthy. Everyone navigates the built environment differently, with abilities changing across a person's lifespan. The sizeable global population of people with physical, auditory, or visual disabilities, autism or neurodevelopmental and/or intellectual disabilities, or neuro-cognitive disorders will face greater challenges if we don’t begin to more widely apply universal design principles.
How to Market to Each Generation Differently
Men Don’t Recycle Because They Don’t Want People Thinking They're Gay, Study Finds - VICE
Co-design: from expert- to user-driven ideas in public service design: Public Management Review
The Empathy Delusion
To explore advertising and marketing’s capacity for empathy, we’ve turned to cutting edge moral psychology. In this white paper we are asking people working in the advertising and marketing industry to consider the deepest questions about their identity, ethics and morals.