Social Media Use in 2021 | Pew Research Center
How to Vaccinate a Bedouin Village in Israel: A Case Study in Overcoming | Opinion
With 'Latinx,' white progressives try to make Spanish more 'woke'
A Practical Guide for Rallying Stakeholders Through Advocacy | The Philanthropist
Ethical Design Guide
How ‘granfluencers’ are shaking up social media representation and influencer marketing - PR Daily
Accessible Social | Alexa Heinrich
Accessibility on Social Media So you want to be more inclusive online? Excellent! Whether you're looking to improve your personal social media or accounts that you manage professionally, there are a lot of basic best practices you can implement to make your online presence more accessible. Ultimately, this makes a big impact on the experience that users with vision and/or hearing disabilities have on social media. Below you will find tips, tricks, and information on digital accessibility. These resources are by no means exhaustive, but are a good starting place for creating accessible and more inclusive social media content. I've also put together a quick and handy checklist to help you double-check the content you create for common accessibility pitfalls.
How to write an image description | by Alex Chen | UX Collective
Segmenting Adults to Change Nutrition Behaviors | Agents of Change Summit 2020 - YouTube
Usability for Seniors: Challenges and Changes
Diversity and Inclusion: A New Way to Select Better PowerPoint Photos | Throughline Group
'Hispanic' Preferred Over 'Latinx' When Describing Ethnicity 07/01/2020
Changing Tradition: Preventing Illness Associated with Chitterlings
Community Engagement Matters (Now More Than Ever)
Compare countries - Hofstede Insights
Nudges have been critiqued for being too blunt of a tool. For instance, a retirement savings default may be helpful for a group of employees on average, but subgroups, say under-savers or over-savers, might be helped or harmed by this one-size-fits-all approach. As such, there have been calls to develop a more personalized approach to nudging (see here in our collection: “Imagining the Next Decade of Behavioral Science”). This paper outlines two dimensions that behavioral scientists could consider when designing personalized nudges: choice personalization and delivery personalization. Think of choice personalization as “personalization within nudges”—the method of nudge has been set (say, a default) but is tailored to specific individuals (different default leves of retirement contributions, for those over-savers and under-savers). Think of delivery personalization as “personalization as across nudges”—understanding the most effective method to nudge a certain individual. Personalizing nudges does come with data privacy and legal concerns, but these can be overcome, the paper argues.
Why cross cultural design really matters
includes graphic compiling meanings of colors across cultures
How to avoid, and recover from, audience fatigue > by Brooke Tully
How to Market to Multiple Generations on Social Media | Inc.com
What is your favorite road sign? - Quora
In Wales road signs are written in both English and Welsh. However the Welsh text actually reads “I am not in the office at the moment. Send any work to be translated”
Behaviour change 101 series: Five steps to select the right behaviour/s to target - BehaviourWorks Australia
At BehaviourWorks, we often prioritise behaviours using the Impact-Likelihood Matrix (figure below). In this approach, behaviours are prioritised by mapping them based on: The impact they have on the problem they are intended to address. The likelihood of the target audience adopting the behaviour.
How to Conduct a Stakeholder Workshop | The Compass for SBC
Rethinking Polarization | National Affairs
Why Peer Crowds Matter: Incorporating Youth Subcultures and Values in Health Education Campaigns | AJPH | Vol. 107 Issue 3
John Cutler on Twitter: “When advocating for change internally, 1) know yourself, and 2) know those around you. Are you/they ... Seekers Mix and marchers Copy/Pasters Egomaniacs https://t.co/3u6j68GieL“ / Twitter
types of people re: org change
Federal Social Media Accessibility Toolkit Hackpad / Digital.gov
How Hmong Americans turned a conference call line into a radio of their own - The Verge
Working within resource constraints: a qualitative segmentation study: Journal of Strategic Marketing: Vol 0, No 0
Opinion: The problem with the phrase 'and other vulnerable groups' | Devex
How to Segment Your Engagement Strategy Based on Customer Type | MackCollier.com
Hello, and Thanks for All the Fish: Tips for effective research recruiting
Navigating the Gray Between Buy-In and Co-Creation | Call to Action: Marketing and Communications in Higher Education
Three Ways to Effectively Communicate to Different Kinds of Decision-Makers - Thrive Global
Universal Design | asla.org
If we want everyone to participate in public life, we must design and build an inclusive public realm that is accessible to all. Public life can’t just be available to the abled, young, or healthy. Everyone navigates the built environment differently, with abilities changing across a person's lifespan. The sizeable global population of people with physical, auditory, or visual disabilities, autism or neurodevelopmental and/or intellectual disabilities, or neuro-cognitive disorders will face greater challenges if we don’t begin to more widely apply universal design principles.
How to Market to Each Generation Differently
Men Don’t Recycle Because They Don’t Want People Thinking They're Gay, Study Finds - VICE
Co-design: from expert- to user-driven ideas in public service design: Public Management Review
The Empathy Delusion
To explore advertising and marketing’s capacity for empathy, we’ve turned to cutting edge moral psychology. In this white paper we are asking people working in the advertising and marketing industry to consider the deepest questions about their identity, ethics and morals.
UX accessibility for elderly — 12 principles - UX Planet
The Rwandan prescription for Depression: Sun, drum, dance, community. “We had a lot of trouble with western mental health workers who came here immediately after the genocide and we had to ask some of them to leave. They came and their practice did not in
The Rwandan prescription for Depression: Sun, drum, dance, community. “We had a lot of trouble with western mental health workers who came here immediately after the genocide and we had to ask some of them to leave. They came and their practice did not involve being outside in the sun where you begin to feel better, there was no music or drumming to get your blood flowing again, there was no sense that everyone had taken the day off so that the entire community could come together to try to lift you up and bring you back to joy, there was no acknowledgement of the depression as something invasive and external that could actually be cast out again. Instead they would take people one at a time into these dingy little rooms and have them sit around for an hour or so and talk about bad things that had happened to them. We had to ask them to leave.” ~A Rwandan talking to a western writer, Andrew Solomon, about his experience with western mental health and depression.
Making Personas Truly Valuable by Making Them Scenario-based
All the Facebook Ad Targeting Options You Should Know
Nudge Me Right: Personalizing Online Nudges to People's Decision-Making Styles by Eyal Peer, Serge Egelman, Marian Harbach, Nathan Malkin, Arunesh Mathur, Alisa Frik :: SSRN
NEW URL: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3324907
Collective Wisdom · Co-Creating Media within Communities, across Disciplines and with Algorithms
Why co-create and why now? Collective Wisdom is a first-of-its-kind field study of the media industry, that maps works that live outside the limits of singular authorship. While the concept of co-creation is entering the zeitgeist, it is an ancient and under-reported dynamic. Media co-creation has particular relevance in the face of today’s myriad of challenges, such as the climate crisis and threats to democracy. But it is not without risks and complications. In this study we look at how people co-create within communities; across disciplines; and increasingly, with living systems and artificial intelligence (AI). We also synthesize the risks, as well as the practical lessons from the field on how to co-create with an ethos grounded in principles of equity and justice. This qualitative study reframes how culture is produced, and is a first step in articulating contemporary co-creative practices and ethics. In doing so, it connects unusual dots.
Three reasons your app won’t work: Learning from underserved end users
6 Outdated Social Media Strategies That Repel Gen Z
Learning what our target audiences think and do: extending segmentation to all four bases
The aim of this study was to establish if distinct segments were evident in a sexual health context drawing from measures sourced from four segmentation bases extending application of segmentation to all recommended bases . This study indicates how researchers can use two-step cluster analysis to identify segments, which are represented by a group of individuals who share similar characteristics that differ from other groups in the larger heterogeneous target audience. Further, this study demonstrates how available information can be used delivering a dashboard to inform program design and planning.
The difference between doing something, and being the type of person who does that something...
When it comes to motivating people to vote, identity theory is influential. Studies have shown us that how we refer to people ahead of a vote can influence their likelihood to vote. In short, if we use a noun (a ‘voter’) rather than a verb (‘to vote’), we can see double digit increases in voter turn-out. To be clear, this is one of the largest effects identified in a large-scale field experiment — an uptick of over 10%, simply as a result of reframing the request to use the vote. Identity theory tells us this happens because the noun version (‘a voter’) speaks to our self-concept; wanting to align with what society expects of us, increases the likelihood of us engaging in that behaviour. It’s an opportunity for positive distinctiveness.
Find your hot-core early customers Part 1 of 3 (2019) - YouTube
Amy Jo Kim Superfan funnel: 1) Potential customers - who are they? what are their unmet needs? 2) Super fans 3) Job stories - design-ready insights to shape product design - lifestyle and insights re: fans Superfan screener - 3 closed ended multiple choice Q's relevant to topic, plus 3 open ended about what they're doing now, what they want Recruitment via Craigslist, taskrabbit, userinterviews.com, social media ads, friends/family, et al