How to Conduct a Stakeholder Workshop | The Compass for SBC
Rethinking Polarization | National Affairs
Why Peer Crowds Matter: Incorporating Youth Subcultures and Values in Health Education Campaigns | AJPH | Vol. 107 Issue 3
John Cutler on Twitter: “When advocating for change internally, 1) know yourself, and 2) know those around you. Are you/they ... Seekers Mix and marchers Copy/Pasters Egomaniacs https://t.co/3u6j68GieL“ / Twitter
types of people re: org change
Federal Social Media Accessibility Toolkit Hackpad / Digital.gov
How Hmong Americans turned a conference call line into a radio of their own - The Verge
Working within resource constraints: a qualitative segmentation study: Journal of Strategic Marketing: Vol 0, No 0
Opinion: The problem with the phrase 'and other vulnerable groups' | Devex
How to Segment Your Engagement Strategy Based on Customer Type | MackCollier.com
Hello, and Thanks for All the Fish: Tips for effective research recruiting
Navigating the Gray Between Buy-In and Co-Creation | Call to Action: Marketing and Communications in Higher Education
Three Ways to Effectively Communicate to Different Kinds of Decision-Makers - Thrive Global
Universal Design | asla.org
If we want everyone to participate in public life, we must design and build an inclusive public realm that is accessible to all. Public life can’t just be available to the abled, young, or healthy. Everyone navigates the built environment differently, with abilities changing across a person's lifespan. The sizeable global population of people with physical, auditory, or visual disabilities, autism or neurodevelopmental and/or intellectual disabilities, or neuro-cognitive disorders will face greater challenges if we don’t begin to more widely apply universal design principles.
How to Market to Each Generation Differently
Men Don’t Recycle Because They Don’t Want People Thinking They're Gay, Study Finds - VICE
Co-design: from expert- to user-driven ideas in public service design: Public Management Review
The Empathy Delusion
To explore advertising and marketing’s capacity for empathy, we’ve turned to cutting edge moral psychology. In this white paper we are asking people working in the advertising and marketing industry to consider the deepest questions about their identity, ethics and morals.
UX accessibility for elderly — 12 principles - UX Planet
The Rwandan prescription for Depression: Sun, drum, dance, community. “We had a lot of trouble with western mental health workers who came here immediately after the genocide and we had to ask some of them to leave. They came and their practice did not in
The Rwandan prescription for Depression: Sun, drum, dance, community. “We had a lot of trouble with western mental health workers who came here immediately after the genocide and we had to ask some of them to leave. They came and their practice did not involve being outside in the sun where you begin to feel better, there was no music or drumming to get your blood flowing again, there was no sense that everyone had taken the day off so that the entire community could come together to try to lift you up and bring you back to joy, there was no acknowledgement of the depression as something invasive and external that could actually be cast out again. Instead they would take people one at a time into these dingy little rooms and have them sit around for an hour or so and talk about bad things that had happened to them. We had to ask them to leave.” ~A Rwandan talking to a western writer, Andrew Solomon, about his experience with western mental health and depression.
Making Personas Truly Valuable by Making Them Scenario-based
All the Facebook Ad Targeting Options You Should Know
Nudge Me Right: Personalizing Online Nudges to People's Decision-Making Styles by Eyal Peer, Serge Egelman, Marian Harbach, Nathan Malkin, Arunesh Mathur, Alisa Frik :: SSRN
NEW URL: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3324907
Collective Wisdom · Co-Creating Media within Communities, across Disciplines and with Algorithms
Why co-create and why now? Collective Wisdom is a first-of-its-kind field study of the media industry, that maps works that live outside the limits of singular authorship. While the concept of co-creation is entering the zeitgeist, it is an ancient and under-reported dynamic. Media co-creation has particular relevance in the face of today’s myriad of challenges, such as the climate crisis and threats to democracy. But it is not without risks and complications. In this study we look at how people co-create within communities; across disciplines; and increasingly, with living systems and artificial intelligence (AI). We also synthesize the risks, as well as the practical lessons from the field on how to co-create with an ethos grounded in principles of equity and justice. This qualitative study reframes how culture is produced, and is a first step in articulating contemporary co-creative practices and ethics. In doing so, it connects unusual dots.
Three reasons your app won’t work: Learning from underserved end users
6 Outdated Social Media Strategies That Repel Gen Z
Learning what our target audiences think and do: extending segmentation to all four bases
The aim of this study was to establish if distinct segments were evident in a sexual health context drawing from measures sourced from four segmentation bases extending application of segmentation to all recommended bases . This study indicates how researchers can use two-step cluster analysis to identify segments, which are represented by a group of individuals who share similar characteristics that differ from other groups in the larger heterogeneous target audience. Further, this study demonstrates how available information can be used delivering a dashboard to inform program design and planning.
The difference between doing something, and being the type of person who does that something...
When it comes to motivating people to vote, identity theory is influential. Studies have shown us that how we refer to people ahead of a vote can influence their likelihood to vote. In short, if we use a noun (a ‘voter’) rather than a verb (‘to vote’), we can see double digit increases in voter turn-out. To be clear, this is one of the largest effects identified in a large-scale field experiment — an uptick of over 10%, simply as a result of reframing the request to use the vote. Identity theory tells us this happens because the noun version (‘a voter’) speaks to our self-concept; wanting to align with what society expects of us, increases the likelihood of us engaging in that behaviour. It’s an opportunity for positive distinctiveness.
Find your hot-core early customers Part 1 of 3 (2019) - YouTube
Amy Jo Kim Superfan funnel: 1) Potential customers - who are they? what are their unmet needs? 2) Super fans 3) Job stories - design-ready insights to shape product design - lifestyle and insights re: fans Superfan screener - 3 closed ended multiple choice Q's relevant to topic, plus 3 open ended about what they're doing now, what they want Recruitment via Craigslist, taskrabbit, userinterviews.com, social media ads, friends/family, et al
A set of posters on how to design for accessibility
2019 Edelman Trust Barometer | Edelman
The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs (57 percent), business (56 percent) and media (47 percent).
Demographic differences in search engine use with implications for cohort selection | SpringerLink
Hospital Makes Spotify Playlist At Perfect Speed For Performing CPR And It's Full Of Bangers - Comic Sands
Scotland: Mountain Dew’s epic advertising fail
Unfortunately for Mountain Dew The Scotsman didn’t include the fact that “chug” means “masturbation” in this particular part of the UK. And now, as Vice reports, the soft drink brand is being mercilessly ripped on Twitter for inadvertently telling everyone that they’re chronic masturbators. On Monday the company tweeted a .gif of a guy madly downing a bottle of Mountain Dew, with the slogan “epic thrills start with a chug”.
Time to Scale Psycho-Behavioral Segmentation in Global Development
User Research: is more the merrier? – UX Collective
Small, medium or large — what sample size of users fits your study is a composite question. The magic number of 5 users may work magic in some studies while in some it may not. It depends on the constraints put on by project requirements, assumptions about problem discoverability and implications to the design process. Assess these factors to determine the number of users for your study: What’s the nature and scope of research — is it exploratory or validatory? Who and what kind of users are you planning to study? What’s the budget and time to finish the study? Does your research involve presenting statistically significant numbers or inferring behavioural estimates for the problem statement?
YouGov | How your motivations change as you get older
Experts trusted more on social media than celebrities - Axios
Technical experts and their peers are considered the most credible for information on social media, according to the latest 2018 Edelman Trust Barometer survey. By comparison, celebrities, corporate executives and journalists are considered far less credible.
Peer Crowd Identification and Adolescent Health Behaviors: Results From a Statewide Representative Study - Jeffrey W. Jordan, Carolyn A. Stalgaitis, John Charles, Patrick A. Madden, Anjana G. Radhakrishnan, Daniel Saggese, 2018
Demographics and Dynamics of Mechanical Turk Workers
Dangers of stringent modesty - The Jewish Chronicle
Breast cancer prevention in the charedi community
Designing Games for the Growing 35+ Market
Translation Is not Enough: Cultural Adaptation of Health Communication Materials | The Health Communication Network
Making Content Meaningful: A Guide to Adapting Existing Global Health Content for Different Audiences | The Health Communication Network