The difference between doing something, and being the type of person who does that something...
When it comes to motivating people to vote, identity theory is influential. Studies have shown us that how we refer to people ahead of a vote can influence their likelihood to vote. In short, if we use a noun (a ‘voter’) rather than a verb (‘to vote’), we can see double digit increases in voter turn-out. To be clear, this is one of the largest effects identified in a large-scale field experiment — an uptick of over 10%, simply as a result of reframing the request to use the vote. Identity theory tells us this happens because the noun version (‘a voter’) speaks to our self-concept; wanting to align with what society expects of us, increases the likelihood of us engaging in that behaviour. It’s an opportunity for positive distinctiveness.
Find your hot-core early customers Part 1 of 3 (2019) - YouTube
Amy Jo Kim Superfan funnel: 1) Potential customers - who are they? what are their unmet needs? 2) Super fans 3) Job stories - design-ready insights to shape product design - lifestyle and insights re: fans Superfan screener - 3 closed ended multiple choice Q's relevant to topic, plus 3 open ended about what they're doing now, what they want Recruitment via Craigslist, taskrabbit, userinterviews.com, social media ads, friends/family, et al
A set of posters on how to design for accessibility
2019 Edelman Trust Barometer | Edelman
The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs (57 percent), business (56 percent) and media (47 percent).
Demographic differences in search engine use with implications for cohort selection | SpringerLink
Hospital Makes Spotify Playlist At Perfect Speed For Performing CPR And It's Full Of Bangers - Comic Sands
Scotland: Mountain Dew’s epic advertising fail
Unfortunately for Mountain Dew The Scotsman didn’t include the fact that “chug” means “masturbation” in this particular part of the UK. And now, as Vice reports, the soft drink brand is being mercilessly ripped on Twitter for inadvertently telling everyone that they’re chronic masturbators. On Monday the company tweeted a .gif of a guy madly downing a bottle of Mountain Dew, with the slogan “epic thrills start with a chug”.
Time to Scale Psycho-Behavioral Segmentation in Global Development
User Research: is more the merrier? – UX Collective
Small, medium or large — what sample size of users fits your study is a composite question. The magic number of 5 users may work magic in some studies while in some it may not. It depends on the constraints put on by project requirements, assumptions about problem discoverability and implications to the design process. Assess these factors to determine the number of users for your study: What’s the nature and scope of research — is it exploratory or validatory? Who and what kind of users are you planning to study? What’s the budget and time to finish the study? Does your research involve presenting statistically significant numbers or inferring behavioural estimates for the problem statement?
YouGov | How your motivations change as you get older
Experts trusted more on social media than celebrities - Axios
Technical experts and their peers are considered the most credible for information on social media, according to the latest 2018 Edelman Trust Barometer survey. By comparison, celebrities, corporate executives and journalists are considered far less credible.
Peer Crowd Identification and Adolescent Health Behaviors: Results From a Statewide Representative Study - Jeffrey W. Jordan, Carolyn A. Stalgaitis, John Charles, Patrick A. Madden, Anjana G. Radhakrishnan, Daniel Saggese, 2018
Demographics and Dynamics of Mechanical Turk Workers
Dangers of stringent modesty - The Jewish Chronicle
Breast cancer prevention in the charedi community
Designing Games for the Growing 35+ Market
Translation Is not Enough: Cultural Adaptation of Health Communication Materials | The Health Communication Network
Making Content Meaningful: A Guide to Adapting Existing Global Health Content for Different Audiences | The Health Communication Network
Digital Game Dynamics Preferences and Player Types - Vahlo - 2017 - Journal of Computer-Mediated Communication - Wiley Online Library
A simple lil’ Empathy Map template – Appiphony Insights – Medium
Getting to Know People with Empathy Maps – Design for Business – Medium
Seth's Blog: The two vocabularies (because there are two audiences)
4chan: The Skeleton Key to the Rise of Trump – Medium
Designing culturally sensitive dietary interventions for African Americans: review and recommendations
The Best Meditation Apps For Every Personality in 2017 | Greatist
The 30 Elements of Consumer Value: A Hierarchy
The amount and nature of value in a particular product or service always lie in the eye of the beholder, of course. Yet universal building blocks of value do exist, creating opportunities for companies to improve their performance in current markets or break into new ones. A rigorous model of consumer value allows a company to come up with new combinations of value that its products and services could deliver. The right combinations, our analysis shows, pay off in stronger customer loyalty, greater consumer willingness to try a particular brand, and sustained revenue growth. We have identified 30 “elements of value”—fundamental attributes in their most essential and discrete forms. These elements fall into four categories: functional, emotional, life changing, and social impact. Some elements are more inwardly focused, primarily addressing consumers’ personal needs. For example, the life-changing element motivation is at the core of Fitbit’s exercise-tracking products. Others are outwardly focused, helping customers interact in or navigate the external world. The functional element organizes is central to The Container Store and Intuit’s TurboTax, because both help consumers deal with complexities in their world.
A New Framework for Customer Segmentation
Jobs to be Done
Peer crowd affiliation as a segmentation tool for young adult tobacco use -- Lisha et al. 25 (Suppl 1): i83 -- Tobacco Control
ynet סקר מפתיע: החרדים עושים יותר ספורט משאר אזרחי ישראל - בריאות
Communicating With Parents About Vaccines
One author has developed a practical approach to categorizing vaccine-hesitant parents into five groups, depending on the source and strength of their vaccine beliefs: "Uninformed but educable" parents have been influenced by friends and relatives who have planted doubts about the safety of vaccines. They are unsure whether these messages are accurate and seek correct information and reassurance. "Misinformed but correctable" parents have heard only antivaccine messages, predominantly from media sources. They are open to provaccine messages and accurate information. "Well-read and open-minded" parents have researched pro- and antivaccine messages. They seek advice from a healthcare provider to assess the merits of the arguments and put them in a proper context. "Convinced and contented" parents have strong antivaccine views and go to the provider, sometimes owing to pressure from a family member, to listen to the other side of the argument. Although this group may change their attitudes over time, the chances of complete success are low. "Committed and missionary" parents hold firmly entrenched antivaccine views and may try and convince the provider to agree with them.
Demographic use of social networks - age and gender - Smart Insights
Teens, Social Media & Technology Overview 2015 | Pew Research Center
American Demographics of Digital Device Ownership | Pew Research Center
Social Media Usage: 2005-2015 | Pew Research Center
How Subarus Came to Be Seen as Cars for Lesbians - The Atlantic
Generations and Their Communication Preferences (infographic)
New Service Design Templates – Personas and Service Blueprint
MJB Fast Facts - Data on Populations in Israel
Shedding light on Internet use among the poor | News | Harvard T.H. Chan School of Public Health
The Facebook-Loving Farmers of Myanmar - The Atlantic
Why Degrowth is a compelling word | From Poverty to Power
"I come from the Mediterranean. Progress looks different; civilization there peaked centuries ago. Serge degrowth 4Latouche says that ‘degrowth is seen as negative, something unpardonable in a society where at all costs one must ‘‘think positively’’’. ‘Be positive’ is a North-American invention. Please, let us be ‘negative’. I can’t take all that happiness. Grief, sacrifice, care, honour: life is not all about feeling ‘better’."